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  Home Latest Reports SEO Compare Title/Meta Optimizer   XML Sitemap Generator Whois Lookup Keywords Map Website Directory   Most Backlinks   Most Valuable Most Optimized favicon Richmond News | Richmond Times-Dispatch | Richmond, Virginia news, business, sports, entertainment, restaurants, events, arts and shopping

Excellent Practice30
Improvement Could be Made8
Critical Issues to Attend14
May 5, 2021 11:57 PM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 41 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Increase the traffic of your site.
  • Reduce the number of domains hosted on the same server of your site
  • Host the site closer to the geo location where most of your site visitors come from.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     195
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   festival   multimedia   museum   pictures   sports   television   video  

Richmond News | Richmond Times-Dispatch | Richmond, Virginia news, business, sports, entertainment, restaurants, events, arts and shopping

Words count: 16    Unique Words: 14    Length: 138 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Richmond 3

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Read breaking Richmond news, Henrico County, and the Metropolitan Area of Virginia. The latest weather, crime, politics, and more from the Richmond Times.

Words count: 23    Length: 154 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Richmond News | Richmond Times-Dispatch | Richmond, ...
Read breaking Richmond news, Henrico County, and the Metropolitan Area of Virginia. The latest weather, crime, politics, and more from the Richmond Times.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
news, breaking, national, united states, topic, sports, politics, entertainment, business, culture, stock market, military, headlines, breaking, Hollywood, music, celebrities, Kickers, Flying Squirrels, capital, Richmond, VA, Virginia, Henrico County, Richmond Metro, Richmond Metropolitan Area

Words count: 33    Length: 294 characters    keyword phrases count : 26

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:77% (20/26)
news 27   (1.87%)
breaking 4   (0.28%)
national 0   (0%)
topic 0   (0%)
sports 7   (0.49%)
politics 5   (0.35%)
entertainment 7   (0.49%)
business 7   (0.49%)
culture 1   (0.07%)
military 1   (0.07%)
headlines 1   (0.07%)
breaking 4   (0.28%)
hollywood 1   (0.07%)
music 3   (0.21%)
celebrities 1   (0.07%)
kickers 1   (0.07%)
capital 1   (0.07%)
richmond 28   (1.94%)
va 0   (0%)
virginia 17   (1.18%)
2 words:19% (5/26)
united states 1   (0.07%)
stock market 3   (0.21%)
flying squirrels 9   (0.62%)
henrico county 6   (0.42%)
richmond metro 29   (2.01%)
3 words:4% (1/26)
richmond metropolitan area 35   (2.43%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

area  art  business  contest  covid  crime  death  dispatch  edition  entertainment  events  lawn  local  logout  month  nation  news  obituaries  offering  opinion  photos  police  politics  restaurant  richmond  rsquo  services  sign  sports  squirrels  street  subscribe  times  today  today's  topics  update  vaccinations  virginia  year 

Top 20 Keywords
Total Terms Count: 1,441

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
richmond 28 1.94%
news 27 1.87%
virginia 17 1.18%
local 15 1.04%
photos 15 1.04%
services 9 0.62%
rsquo 8 0.56%
vaccinations 8 0.56%
times 8 0.56%
sports 7 0.49%
business 7 0.49%
entertainment 7 0.49%
art 6 0.42%
subscribe 6 0.42%
covid 6 0.42%
squirrels 6 0.42%
police 6 0.42%
crime 5 0.35%
politics 5 0.35%
year 5 0.35%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


'This ... demands immediate attention': Judge calls time on VEC response to suit over jobless claims
PHOTOS: Squirrels 6, Yard Goats 4


Jones goes after incumbent Herring over police reform in Democratic attorney general debate
VCU moves to permanently ban Delta Chi fraternity chapter after freshman's death in February
WATCH NOW: 'I still can't believe it': Richmond woman's sweet potato pies now sold at area Food Lion stores
UPDATE: 3rd Street Diner building has new owners - and a new restaurant may be coming to the space - but 3rd Street will live on elsewhere
'We're just tired of having our communities destroyed': Hanover NAACP and Protect Hanover file lawsuit in Wegmans distribution battle
The Latest
CVS now offering walk-in vaccinations, same-day appointments in Virginia to boost access and demand
Chesterfield Health District offering walk-in vaccinations at Virginia State clinic
Cars trade gunfire on I-95 in Chesterfield — the sixth local interstate shooting incident in three months
Driver killed in crash on Ashe Boulevard had swerved to avoid pedestrians, witnesses tell police
Schapiro: A mystery even to those who've mastered it
One man arrested and twin brother sought in connection with killings of mother, infant in Richmond
2021 The Best
Real Estate & Open Houses
Local Events
Photos: Trillions of cicadas about to emerge
Today’s top pics: Madrid election and more
Your best art and architecture photos from our Destinations Photo Contest
Photos: Tornadoes, relentless rain, wind leave damage, floods across southeastern US
Nation & World
Trending topics
Local Businesses
Latest Local Offers
Print Ads


Today's E-Edition
Richmond Times-Dispatch
Why the US may not reach herd immunity from COVID-19; plus more virus updates
Get our LOWEST PRICE EVER! 6 months for $1:
Receive each day's obituaries in your inbox. Sign up:
This is how a thunderstorm produces a tornado
'Freckles' saved from a Red Lobster in Manassas finds new home at Virginia Living Museum
Virginia woman accused of abducting 2-year-old may have targeted other children, sheriff's office says
UPDATE: Woman killed by gunfire in western Henrico identified; police looking for suspect
Ex-priest being extradited to Virginia after being charged with sexually assaulting a minor four decades ago
Don't eat that! Downloadable book available on Virginia's poisonous plants
WATCH NOW: Fredericksburg and Mary Washington place temporary marker honoring Freedom Riders
Portion of U.S. 250 closed after rock slide in Nelson County
PHOTOS: Spring storm leaves trail of damage, one death in Lynchburg area
PHOTOS: Squirrels 6, Yard Goats 4
Spiders rediscover their gritty selves, repress Air Force 11-6 in SoCon lacrosse semis
After 2019 retirement, Flying Squirrels pitcher Joey Marciano enjoying return to baseball
Previewing the 2021 high school girls soccer season
Virginia Tech women's soccer coach Chugger Adair denies allegations he retaliated against player due to her political views
Virginia baseball team lets five-run lead slip away in home loss to VCU
NASCAR power rankings: The best drivers heading to Darlington this week
Suspended Virginia Tech safety Devon Hunter accepts plea agreement in assault case
Top five weekend events: Flying Squirrels, Friday Cheers & Grace Potter
RVA Calendar: Three Sheets to the Wind, Cap 2 Cap Bike Ride & RVA Big Market
Movie review: 'Here Today' showcases Billy Crystal ... but not much else
Yankees, Mets to lift capacity limits for vaccinated fans
Carole Baskin of 'Tiger King' launches cat-themed crypto coin
Comic strip artists band together for a silly and good cause on 'No Pants Day'
Van Weezer Teaser
100 best TV shows of all time
What should you get your sweetie for Valentine's Day?
Who's your TV mom?
Super Sunday -- Test yourself with our Big Game Trivia Quiz!
Keep your coffee hot with a RTD Checklist Traveler Tumbler for $11.50
US backs waiving intellectual property rules on vaccines
Liz Cheney clings to GOP post as Trump endorses replacement
O's Means throws MLB's 3rd no-hitter of season, tops M's 6-0
Blinken takes anti-graft message, old Russia foe to Ukraine
US supports waiving intellectual property rules on coronavirus vaccines
Richard Kyte: We can learn a lot from working with our hands
The Ethical Life podcast: How will today's society be judged in 50 years?
Editorial: Banner week shows there are real signs of life in our local economy
Leonard Pitts Jr. column: Why can't we have nice things?
Letter to the Editor, May 6, 2021: Update act so seniors can get computer skills
Why Bill and Melinda Gates' divorce will probably be drama free
The Ethical Life podcast: How will today's society be judged in 50 years?
Watch Now: Inside the UK's COVID pilot music festival, and more of today's top videos
Highest-paying jobs that require a bachelor's degree
Jam Crumble Bars
Art Works,inc
First Colony Winery
000 Clingman St, Hopewell, VA 23860
1522 Floyd Ave, Richmond City, VA 23220
Sites & Partners
Breaking News
<B> (2)
<I> (22)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.18 seconds - 395.35 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
10.17 s 0.08 s 0.07 s 0.02 s 5.69 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
71 Kb (71,163 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
71 Kb (71,163 bytes) 11 Kb (11,072 bytes) 60 Kb (60,091 bytes) 18.43 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
41 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
IP address of the site is forwarded to, instead of to its domain name site

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 10 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 170 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
320 27 347

Too many links (347), it may be considered as spam!

Internal Links (link to pages within this domain) - 320
URL Anchor Text & Region Tip the Move Workplaces a story Obituaries an Obituary a letter School Calendar & Theatre & Puzzles & Cooking & Garden Features tip and Field Ave. Studios Edition's Ads Sections Local Today Gazette & Sell an Ad directory Notices Subscription Digital Subscription sign-up Us 101 with RTD Center Apps Live Radar of Service Policy

External Links (link to pages on other websites) - 27
URL Anchor Text to main content In items video a story a photo's Guide Merchandise In items The Best
https://www.timesdispatchstore...duct/checklist-travel-tumbler/Keep your coffee hot with a RT... HULL STREET, RICHMOND, VA ... Harris Creek Road, Charlo... W. Franklin St., Richmond,...
http://www.lemairerestaurant.comWebsite our Team
https://bloxcms.comBLOX Content Management System

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
5 4 1

1 images do not have Alt values.

Image URL - 5
URL ALT Text Times-Dispatch{{image}}

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
5 1 6

You have 5 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
60 25 85

Too many (25) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 25
Script URL Type,Element.prototype.classList|gated

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (54) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 866
  Facebook Shares 779
  Facebook Comments 448
  Tweets 9
  LinkedIn 44

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (85/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
83 Excellent! the website has a good Child Safe Score (83/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
Your site is not among the most visited 1 million websites in the world.
Websites On Same Server
Too Bad! You have too many domains (112 -,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
ensure your server is not located far away from most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 110 days old ( 1st registered on : 1997-01-16 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 255 days from today ( expires on : 2022-01-16 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 17 characters )

Domain Registrar :, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-01-16 1997-01-16 2022-01-16
24 years, 110 days old 24 years, 110 days ago 0 years, 255 days from today
24 years, 110 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 255 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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