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trademe.co.nz favicon trademe.co.nz

Excellent Practice31
Improvement Could be Made11
Critical Issues to Attend8
Oct 14, 2020 10:55 PM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Create a XML sitemap for your site.
  • Move the 89 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Create RSS feed for your site.
  • Speed up your website.
  • Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
  • ...     27
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   careers   cars   deals   directory   electronics   forum   gadgets  

Title
Buy online and sell with NZ's #1 auction & classifieds site | Trade Me

Words count: 11    Unique Words: 11    Length: 70 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Want to buy or sell? Head to Trade Me, NZ’s biggest & most popular auction & classifieds site, with thousands of new & used items in a wide range of categories.

Words count: 29    Length: 162 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Buy online and sell with NZ's #1 auction & classifieds ... www.trademe.co.nz/
Want to buy or sell? Head to Trade Me, NZ’s biggest & most popular auction & classifieds site, with thousands of new & used items in a wide range of ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

adding  auckland  auction  bay  bid  boats  books  buy  canterbury  cars  categories  current  farming  featured  hawke  item  jobs  listings  loading  model  motors  nelson  northland  otago  plenty  price  property  reserve  search  sell  services  site  southland  sports  trade  view  waikato  watching  watchlist  wellington 

Top 20 Keywords
Total Terms Count: 1,650

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
watchlist 63 3.82%
watching 63 3.82%
adding 60 3.64%
reserve 56 3.39%
auckland 45 2.73%
current 39 2.36%
bid 37 2.24%
canterbury 29 1.76%
bay 27 1.64%
price 21 1.27%
trade 18 1.09%
buy 17 1.03%
listings 16 0.97%
waikato 15 0.91%
view 15 0.91%
jobs 14 0.85%
search 11 0.67%
plenty 11 0.67%
cars 11 0.67%
wellington 10 0.61%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
121060000190139

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Trade Me Categories

<H2>

(2)
Site navigation
Vertical navigation

<H3>

(10)
Satellite sites
List a...
Buying
Listings
Selling
Reporting
Account
Book a courier
Got something to send?

<H4>

(6)
Search Trade Me
Trade Me Jobs search
Jobs search
Trade Me Motors search
Used cars search
New cars search
<I> (19)Buy Now
Buy Now
Buy Now
Buy Now
Buy Now
Buy Now
<STRONG> (1)Professional seller?


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
53.4

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://trademe.co.nz/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
3.32 seconds - 26.43 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
12.54 s 0.10 s 0.09 s 0.02 s 7.02 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
88 Kb (87,757 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
88 Kb (87,757 bytes) 15 Kb (14,626 bytes) 73 Kb (73,131 bytes) 20.00 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
89 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.trademe.co.nz/ and http://trademe.co.nz are resolved to the same url :https://www.trademe.co.nz/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.trademe.co.nz/link.aspx?i=103172
http://trademe.co.nz/Link.aspx?i=73305
https://www.trademe.co.nz/...n=False&listInThisCategoryShown=False&fromLink=general
https://www.trademe.co.nz/...n=False&listInThisCategoryShown=False&fromLink=general
https://www.trademe.co.nz/...In=False&listInThisCategoryShown=False&fromLink=motors
https://www.trademe.co.nz/...=False&listInThisCategoryShown=False&fromLink=property
https://www.trademe.co.nz/...=False&listInThisCategoryShown=False&fromLink=property
https://www.trademe.co.nz/...edIn=False&listInThisCategoryShown=False&fromLink=jobs
https://www.trademe.co.nz/...edIn=False&listInThisCategoryShown=False&fromLink=jobs
https://www.trademe.co.nz/...False&listInThisCategoryShown=False&fromLink=flatmates
https://www.trademe.co.nz/...False&listInThisCategoryShown=False&fromLink=flatmates
https://www.trademe.co.nz/...n=False&listInThisCategoryShown=False&fromLink=service
https://www.trademe.co.nz/...n=False&listInThisCategoryShown=False&fromLink=service
http://trademe.co.nz/MyTra...oday&cmdFilter_=Go&existing_page=1&existing_filter=all
http://trademe.co.nz/MyTradeMe/AgentSummary.aspx?summaryType=
http://trademe.co.nz/MyTradeMe/Export/AgentReports.aspx?reportType=Property
http://trademe.co.nz/MyTradeMe/Export/AgentReports.aspx?reportType=Job
http://trademe.co.nz/Browse/buypacks.aspx?BrandedArea=Jobs
http://trademe.co.nz/MyTradeMe/Shipping/TradeMeShipping.aspx?id=0
http://trademe.co.nz/Members/Login.aspx?prompt=login&url=%2fdefault.aspx
http://trademe.co.nz/MyTradeMe/SelectRegion.aspx?url=%2fdefault.aspx
http://trademe.co.nz/Brows...nced=true&empty=true&cid=0&searchstring=&searchregion=
http://trademe.co.nz/Link.aspx?i=73305
https://www.trademe.co.nz/link.aspx?i=33393&type=alert
http://trademe.co.nz/Sell/Category.aspx?clear=y&group=JOB&cid=5000
http://trademe.co.nz/link.aspx?i=33392&type=search
http://trademe.co.nz/Sell/Category.aspx?group=CAR&cid=1
http://trademe.co.nz/brows...ibutesearchresults.aspx?sidebar=1&cid=5000&144=-1%2C-1
http://trademe.co.nz/general/deals?deal_promotion_id=5
https://www.trademe.co.nz/link.aspx?i=78317
https://www.trademe.co.nz/link.aspx?i=78318
https://www.trademe.co.nz/link.aspx?i=78319
https://www.trademe.co.nz/link.aspx?i=78320
https://www.trademe.co.nz/link.aspx?i=78321
http://trademe.co.nz/Help/ContactUsForm.aspx?help_id=0


You may use url rewrite techniques to make these 35 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://trademe.co.nz/MyTra...xisting_page=1&existing_filter=all
http://trademe.co.nz/general/deals?deal_promotion_id=5
http://trademe.co.nz/Help/ContactUsForm.aspx?help_id=0


You have 3 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
219 6 225


Too many links (225), it may be considered as spam!

Internal Links (link to pages within this domain) - 219
URL Anchor Text
http://trademe.co.nz/Trade Me
https://www.trademe.co.nz/link.aspx?i=103172Services
http://trademe.co.nz/
http://trademe.co.nz/browseBrowse
http://trademe.co.nz/browseView category directory
http://trademe.co.nz/antiques-collectablesAntiques & collectables
http://trademe.co.nz/artArt
http://trademe.co.nz/baby-gearBaby gear
http://trademe.co.nz/booksBooks
http://trademe.co.nz/building-renovationBuilding & renovation
http://trademe.co.nz/business-farming-industryBusiness & industry
http://trademe.co.nz/motorsCars, bikes & boats
http://trademe.co.nz/Link.aspx?i=73305Clothing & fashion
http://trademe.co.nz/computersComputers
http://trademe.co.nz/craftsCrafts
http://trademe.co.nz/electronics-photographyElectronics & photography
http://trademe.co.nz/busin...-farming-industry/farming-forestryFarming
http://trademe.co.nz/flatmates-wantedFlatmates wanted
http://trademe.co.nz/gamingGaming
http://trademe.co.nz/health-beautyHealth & beauty
http://trademe.co.nz/home-livingHome & living
http://trademe.co.nz/jewellery-watchesJewellery & watches
http://trademe.co.nz/jobsJobs
http://trademe.co.nz/mobile-phonesMobile phones
http://trademe.co.nz/Movies-TV/index.htmMovies & TV
http://trademe.co.nz/music-instrumentsMusic & instruments
http://trademe.co.nz/pets-animalsPets & animals
http://trademe.co.nz/pottery-glassPottery & glass
http://trademe.co.nz/propertyReal estate
http://trademe.co.nz/servicesServices
http://trademe.co.nz/sportsSports
http://trademe.co.nz/toys-modelsToys & models
http://trademe.co.nz/travel-events-activitiesTravel, events & activities
http://trademe.co.nz/storesStores
http://trademe.co.nz/listings-onedollar.htm$1 reserve
http://trademe.co.nz/listings-closing.htmClosing soon
https://sell.trademe.co.nz/lastchanceLast chance
http://trademe.co.nz/listings-hot.htmHot listings
http://trademe.co.nz/Sell/Default.aspxList an item
https://www.trademe.co.nz/...tegoryShown=False&fromLink=generalGeneral item
https://www.trademe.co.nz/...tegoryShown=False&fromLink=generalList for free - only pay when ...
http://trademe.co.nz/Sell/Motors/Car/Car
https://www.trademe.co.nz/...ategoryShown=False&fromLink=motorsOther vehicle
https://www.trademe.co.nz/...egoryShown=False&fromLink=propertyProperty
https://www.trademe.co.nz/...egoryShown=False&fromLink=property$429 - $719 until sold. Rental...
https://www.trademe.co.nz/...sCategoryShown=False&fromLink=jobsJob
https://www.trademe.co.nz/...sCategoryShown=False&fromLink=jobs$224.25 for 30 days.
https://www.trademe.co.nz/...goryShown=False&fromLink=flatmatesFlatmates wanted
https://www.trademe.co.nz/...goryShown=False&fromLink=flatmates$9.90 until you find them.
https://www.trademe.co.nz/...tegoryShown=False&fromLink=serviceService
https://www.trademe.co.nz/...tegoryShown=False&fromLink=service$39 for 90 days.
http://trademe.co.nz/choiceLearn more >
http://trademe.co.nz/mytrademeMy Trade Me
http://trademe.co.nz/MyTradeMe/Default.aspxView My Trade Me
http://trademe.co.nz/MyTradeMe/Buy/Watchlist.aspxWatchlist
http://trademe.co.nz/MyTradeMe/Buy/Won.aspxWon
http://trademe.co.nz/MyTradeMe/Buy/Lost.aspxLost
http://trademe.co.nz/MyTradeMe/Favourites.aspxFavourites
http://trademe.co.nz/Listings/recently-viewed.htmRecently viewed
http://trademe.co.nz/MyTradeMe/Sell/Current.aspxCurrent
http://trademe.co.nz/MyTradeMe/Sell/Unsold.aspxExpired
http://trademe.co.nz/MyTra...xisting_page=1&existing_filter=allClosing today
http://trademe.co.nz/MyTradeMe/Buy/Watchlist.aspxWatchlist
http://trademe.co.nz/MyTradeMe/Favourites.aspxFavourites
http://trademe.co.nz/Listings/recently-viewed.htmRecently viewed
http://trademe.co.nz/MyTradeMe/Sell/Current.aspxItems I'm selling
http://trademe.co.nz/MyTradeMe/Sell/Sold.aspxSold
http://trademe.co.nz/MyTradeMe/Sell/Unsold.aspxUnsold
https://sell.trademe.co.nz/myproductsMy products
http://trademe.co.nz/MyTradeMe/WeeklySummary.aspxSales summary
http://trademe.co.nz/MyTradeMe/BuyerEmail/Edit.aspxPayment instructions
http://trademe.co.nz/MyTra...eMe/AgentSummary.aspx?summaryType=Monthly summary
http://trademe.co.nz/MyTra...ntReports.aspx?reportType=PropertyExport agent reports
http://trademe.co.nz/MyTra...t/AgentReports.aspx?reportType=JobExport job reports
http://trademe.co.nz/Browse/buypacks.aspx?BrandedArea=JobsBuy a job pack
http://trademe.co.nz/MyTradeMe/Ping/Manage
http://trademe.co.nz/MyTradeMe/AccountStatement.aspxTrade Me account
http://trademe.co.nz/Payments/ChooseMethod.aspxAdd credit
http://trademe.co.nz/MyTradeMe/PayNow/Statement.aspxPay Now & Afterpay
http://trademe.co.nz/MyTradeMe/PayNow/Statement.aspxView statement
http://trademe.co.nz/MyTradeMe/Shipping/ManageBookings.aspxManage bookings
http://trademe.co.nz/MyTradeMe/Shipping/TradeMeShipping.aspxSend my sold item
http://trademe.co.nz/MyTra...Shipping/TradeMeShipping.aspx?id=0Send something else
https://sell.trademe.co.nz/myproductsGet started
http://trademe.co.nz/communityCommunity
http://trademe.co.nz/Community/View community
http://trademe.co.nz/community/announcementsAnnouncements
http://trademe.co.nz/Community/MessageBoard/Default.aspxMessage board
https://help.trademe.co.nz/hcHelp
http://trademe.co.nz/Members/Register.aspxRegister
http://trademe.co.nz/Membe...x?prompt=login&url=%2fdefault.aspxLog in
http://trademe.co.nz/MyTra...ectRegion.aspx?url=%2fdefault.aspxChange region
http://trademe.co.nz/Brows...&cid=0&searchstring=&searchregion=Search expired listings
http://trademe.co.nz/MyTradeMe/Buy/Watchlist.aspxWatchlist
http://trademe.co.nz/MyTradeMe/Favourites.aspxFavourites
http://trademe.co.nz/MyTradeMe/Buy/ShoppingCart.aspxCart
http://trademe.co.nz/marketplaceMarketplace
http://trademe.co.nz/jobsJobs
http://trademe.co.nz/motorsMotors
http://trademe.co.nz/propertyProperty
...

External Links (link to pages on other websites) - 6
URL Anchor Text
http://www.lifedirect.co.n...edium=navbar&utm_campaign=homepageLifeDirect
https://www.trademeinsuran...radeMe&utm_campaign=TradeMe_headerTrade Me Insurance
http://www.findsomeone.co....edium=navbar&utm_campaign=homepageFindSomeone
http://www.holidayhouses.c...edium=navbar&utm_campaign=homepageHoliday Houses
http://www.motorweb.co.nz/...eports&utm_campaign=trademe-headerMotorWeb
http://www.holidayhouses.c...&utm_medium=strip&utm_term=viewallView all

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
6 1 5


5 images do not have Alt values.

Image URL - 6
URL ALT Text
http://trademe.co.nz/images/new-brand-2016/common/tm-logo-2016-594x116-v1.pngTrade Me
http://trademe.co.nz/Images/Payments/ping-logo.svg
http://trademe.co.nz/Images/Payments/ping-balance.svg
http://trademe.co.nz/images/homepage/welcome_banner.png
https://trademe.tmcdn.co.nz/tm/promospot\promo_spot_2020_10_05_cat_left_vfm.jpg
https://trademe.tmcdn.co.nz/tm/promospot\promo_spot_2020_10_05_cat_right_vfm.jpg


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 5 5


Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type
http://trademe.co.nz/Style...015-bdl?v=cSs3Tn-adrmWZUu5pWRl_pFpGPhYtpCkWh49_1I5KQ81stylesheet
http://trademe.co.nz/Style...age-bdl?v=lDogIp1iaQxq0LNglJPQky6bAF3j42DGBFfq2YULvLQ1stylesheet
http://trademe.co.nz/Style...ish-bdl?v=hMFOD1wa5Ms_E7-6xlJZPnYs3D1v8eQoW0wQOLSUdkE1stylesheettext/css
http://trademe.co.nz/Style...rch-bdl?v=O0cMHZqU9K13rFBD_UFDV2qlW9GxKM_ZNq4JJU4fvHQ1stylesheettext/css
http://trademe.co.nz/Style...omo-bdl?v=DM1Ycll2gtwO5_9v6yXagT2Ge0A2z_zMxjQ8aqlKZoc1stylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
40 17 57


Too many (17) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 17
Script URL Type
http://trademe.co.nz/JavaS...ery-bdl?v=eeN98bOUAS-KxGDIeC5s8vdmtKuMTc3BeS3iEVD458g1
http://trademe.co.nz/Javascript/Ads/AdsChecker.jstext/javascript
http://trademe.co.nz/JavaS...nit-bdl?v=FTjAWFkfxY9Xlww3sxoYO1hNc-PhWvoj1g8_ls2za2k1
http://trademe.co.nz/JavaS...ock-bdl?v=b2Keyrc_W89Z2FEdSqFN9drtzY8XTS_Sqxabu5OcJTA1
http://trademe.co.nz/Javas...per-bdl?v=kRryoz--ZrPeC2NN6IPgkeOJfOvwBvFR72HZu7Ec65k1
http://trademe.co.nz/Javas...out-bdl?v=Dq5xj0Bo07OfJO3OIYk63PaAwPoFhy-35EcvloI2eX81
http://trademe.co.nz/Javas...mer-bdl?v=rztdSVllDL_PmOl_OO1pmVEav5pvXTyRfLSX2maIMnw1
http://trademe.co.nz/Javas...sel-bdl?v=-sB9D_8QNnoAAdHzYF_e4ZbZytvpbBQfKLkmfMuT9PE1
https://d3f5l8ze0o4j2m.cloudfront.net/m87/k33spt.js
http://trademe.co.nz/Javas...nUp-bdl?v=DCf_1QR-Q_krHZ8xTcbLODDPjIJFs3aR-kPeEFevqaw1
http://trademe.co.nz/JavaS...mon-bdl?v=-yZTX0UM299PSZUb3Dj4mpTwUUyzDkqT55iSXdMVkQ41
text/javascript
http://trademe.co.nz/JavaS...ers-bdl?v=LYS0s675bnw1LQfxHhGhqiluizqegGZ0DugRLdQfKOI1text/javascript
text/javascript
http://trademe.co.nz/JavaS...rux-bdl?v=VBsNAQuTQ-RJh7kid9DIGsEKVCtYxpidsQcQIAhV5j81
http://trademe.co.nz/JavaS...Dfp-bdl?v=ay0F35bzS3zwYRcQSdauMFseP8nQHMfUA0DiCqZF6eE1
http://trademe.co.nz/Javas...age-bdl?v=FVcb_5B33uOaUM8xpbQjZiIkUgSz9txc6pNZZDra3TY1

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://trademe.co.nz/build...es-ratchets/listing-2818821512.htmAuckland ...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
34
Fair Enough! number of root domains (34) linked to your site trademe.co.nz could be improved.

34
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,706
  Facebook Shares 5,810
  Facebook Comments 1,959
  Tweets 0
  LinkedIn 344

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
89 Excellent! the website has a good Child Safe Score (89/100).

89
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site trademe.co.nz is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
2,629th most visited website in the world.
4th most visited website in New Zealand  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - trademe.co.nz) hosted on the same server as trademe.co.nz (ip : 122.252.191.120).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 122.252.191.120) is located at New Zealand  
the most site visitors come from New Zealand  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
21 years, 144 days old ( 1st registered on : 1999-06-01 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Info
trademe.co.nz ( 13 characters )

Domain Registrar : New Zealand Domain Name Registry Limited

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1999-06-01 2020-10-01 unknown
21 years, 144 days old 0 years, 22 days ago unknown from today
21 years, 144 days old


Domain Name Servers used by trademe.co.nz
DNS Name IP Address
ns3.trademe.co.nz122.252.190.65
ns4.trademe.co.nz122.252.190.66
ns1.trademe.co.nz122.252.191.65


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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