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  Home Latest Reports SEO Compare Title/Meta Optimizer   XML Sitemap Generator Whois Lookup Keywords Map Website Directory   Most Backlinks   Most Valuable Most Optimized favicon International News, Latest News, Breaking News  | The Express Tribune

Excellent Practice32
Improvement Could be Made9
Critical Issues to Attend9
Jun 1, 2023 10:42 PM

Click To Re-generate Current Report

Recommended Actions

  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 18 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • ...     24
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

careers   cricket   lifestyle   science   startups   stories   television   video  

International News, Latest News, Breaking News | The Express Tribune

Words count: 9    Unique Words: 7    Length: 69 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 3

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Latest Pakistan news, World News, breaking news updates on Pakistan, Politics, Sports, Business, Technology, Education, lifestyle & Weather on eTribune.

Words count: 19    Length: 152 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
International News, Latest News, Breaking News | The ...
Latest Pakistan news, World News, breaking news updates on Pakistan, Politics, Sports, Business, Technology, Education, lifestyle & Weather on eTribune.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Breaking news, Latest news, Pakistan news, World News, News Headlines

Words count: 10    Length: 69 characters    keyword phrases count : 5

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
2 words:100% (5/5)
breaking news 28   (1.26%)
latest news 31   (1.39%)
pakistan news 62   (2.78%)
world news 24   (1.08%)
news headlines 25   (1.12%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

apr  babar  banks  business  countries  cricket  digital  dollar  edit  education  elahi  express  govt  hours  imf  imran  india  join  jun  latest  law  life  lsquo  market  meeting  news  open  pakistan  pakistani  party  political  price  pti  rate  rsquo  rupee  shaheen  style  talk  updated 

Top 20 Keywords
Total Terms Count: 2,230

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
updated 105 4.71%
hours 56 2.51%
pakistan 38 1.70%
rsquo 35 1.57%
news 24 1.08%
lsquo 15 0.67%
political 11 0.49%
govt 11 0.49%
pti 11 0.49%
cricket 10 0.45%
imf 9 0.40%
style 9 0.40%
dollar 8 0.36%
banks 8 0.36%
express 8 0.36%
rate 8 0.36%
market 8 0.36%
meeting 8 0.36%
india 8 0.36%
elahi 7 0.31%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


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<I> (7)facebook

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.07 seconds - 551.23 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
5.51 s 0.04 s 0.04 s 0.01 s 3.09 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
39 Kb (38,586 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
39 Kb (38,586 bytes) 17 Kb (17,082 bytes) 22 Kb (21,504 bytes) 79.44 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
18 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 3 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
269 57 326

Too many links (326), it may be considered as spam!

Internal Links (link to pages within this domain) - 269
URL Anchor Text E-PAPER TRIBUNE's Paper | & Style President Pervaiz Elahi ar... Desk bid to arrest Elahi fai... says he stands firm with... accuses govt of stoking ... Lahore, police raid Elah...‘Evil intent’ behind Imran’s a... Khattak steps down from... plane stuck in Malaysia ‘w...‘All culprits not included’ in... summons interior, defence ... rejects US Congressmen's co... becomes cheaper by Rs37 pe... to stick with IMF deal: m... wants to secure law clipp... says IMF ‘meddling in int... forms arbitration law revi... panel summons Najam over le... active in Punjab polit... martyred in polio team... News FROM Business aides appointed to Parco bo... Bhutta scrambles as IMF rejects ... becomes cheaper by Rs37 pe... recovery: Rupee surges ... paves the way for digital ... From Business & STYLE FROM Life & Style crown prince weds Saudi... just like that... Kim Catt... of the greats: ‘Succession... Rehman Qamar confirms... national TV: Imran Abbas ad... from Life Style the devastating tol... there a way out of the Ukra... fatales & feminist fable... & when did Pashtun society... minefield of an interview From Pakistan

External Links (link to pages on other websites) - 57
URL Anchor Text NEWS E-PAPER E-PAPER PAKISTAN LIVE GURU ENTERTAINMENT Khan's spectacular bowl..., Manjrekar discuss Imran... gears up for Asia Cup with... Smith wary of Babar, Sha... video Umar Gul picks ... needed a Babar Azam d... don't think I'll be in Pakis... Trying their Best to Iso... ul Haq’s cryptic tweet an... Azam's captaincy in dang..., Manjrekar discuss Imran... Smith wary of Babar, Sha... T20 competition even close ... team bus blocked by Ju... highlights India's X-f... Gul identifies key factor...

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
145 143 2

2 images do not have Alt values.

Image URL - 145
URL ALT Text from video footage ... elahi is addressing me... cm pervaiz elahi addres... punjab cm pervaiz elahi... file intent behind imran s all... khattak is addressing ... of the air carrier ... culprits not included in f... file office spokesperson mu... run companies said that ... minister for informati... officers walk past the ... minister khawaja asif ... justice umar ata bandial... panel summons najam over le... co chairperson asif ali za... funeral prayer for the mar... aides appointed to parco bo... ibrahim yahya run companies said that ... photo afp afp crown prince weds saudi... just like that kim cattral... of the greats succession f... rehman qamar confirms... national tv imran abbas adv... the devastating toll... there a way out of the ukra... fatales feminist fable t... when did pashtun society s... minefield of an interview khattak is addressing ... office spokesperson mu... supreme court of pakistan ... from video footage ... of the air carrier ... panel summons najam over le... nasir photo file co chairperson asif ali za... officers walk past the ... justice umar ata bandial... minister khawaja asif ... interior minister rana... transport safety price cut la puzzle writer is a public policy ... writer is a political secu... writer is an academic and ... style edit x nayab 101 muneefa naz aftab 101 noor jehan se noor b... x muse wrong indian mother re... evidence yet of non human i... aa file checkpoints at the ve... ayesha zeb is examining the... threatens to yank news co... intelligence based ... logo is seen in this il... partners with dixon tec... khan s spectacular bowl... manjrekar discuss imran ... gears up for asia cup with... smith wary of babar shah... puts swagger in saudi ... education for a unit... are seen on a capsizi... sixth population census in... read read read read read read read read read read read read read read read read read read read read gul picks five pacers for... needed a babar azam d... don t think i ll be in pakis... trying their best to iso... ul haq s cryptic tweet an... azam s captaincy in dang... manjrekar discuss imran ... smith wary of babar shah... t20 competition even close ... team bus blocked by ju... highlights india s x f... gul identifies key factor... Your Blog Apple android e-paper Pakistan Tribune Guru Entertainment e-paper Pakistan Tribune Guru Entertainment

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
14 8 22

Too many (8) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 8
Stylesheet URL rel type;400;700&family=Vidaloka&display=swapstylesheet;700&display=swapstylesheet

Scripts Block In Same Page Links to External Script Files Total
31 11 42

Too many (11) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 11
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (80) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,562
  Facebook Shares 3,141
  Facebook Comments 1,078
  Tweets 2,475
  LinkedIn 107

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account...ibune?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (88/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
88 Excellent! the website has a good Child Safe Score (88/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
9,613th most visited website in the world.
127th most visited website in Pakistan  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from Pakistan  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Info ( 14 characters )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown unknown unknown
unknown old unknown ago unknown from today
unknown old

Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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