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Excellent Practice34
Improvement Could be Made7
Critical Issues to Attend10
Jan 29, 2024 09:21 PM

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Recommended Actions

  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 13 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Reduce the number of domains hosted on the same server of your site
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
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Detailed Reviews

Related Category
Most related categories of this website.

comics   courses   dog   movies   museum   sports   television   video  

St. Paul News, Sports and Things To Do | Pioneer Press

Words count: 10    Unique Words: 10    Length: 54 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
St. Paul news -- including crime, politics, education, business, sports, entertainment and things to do -- from the Pioneer Press.

Words count: 20    Length: 130 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
St. Paul News, Sports and Things To Do | Pioneer Press
St. Paul news -- including crime, politics, education, business, sports, entertainment and things to do -- from the Pioneer Press.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
St. Paul news

Words count: 3    Length: 13 characters    keyword phrases count : 1

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
3 words:100% (1/1)
st. paul news 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

books  bruce  carnival  cobb  county  education  food  gallery  high  hours  hunt  ice  january  joe  local  log  lsquo  medallion  minnesota  nature  news  opinion  paul  photos  pioneer  press  queen  restaurants  ricky  rsquo  sculpting  sign  snow  sports  subscriber  treasure  twins  vento  winners  winter 

Top 20 Keywords
Total Terms Count: 1,365

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
subscriber 33 2.42%
paul 21 1.54%
news 17 1.25%
rsquo 13 0.95%
treasure 11 0.81%
hunt 11 0.81%
sports 10 0.73%
pioneer 10 0.73%
press 10 0.73%
minnesota 10 0.73%
winter 10 0.73%
carnival 10 0.73%
snow 10 0.73%
photos 9 0.66%
county 7 0.51%
twins 7 0.51%
restaurants 7 0.51%
food 6 0.44%
sign 6 0.44%
medallion 6 0.44%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Twin Cities


Latest Headlines
Most Popular
more News
more Sports
more Restaurants & Food
more Things to Do
more Crime & Public Safety
more Opinion
more Politics
Trending Nationally


Dakota leaders urge more education after Treasure Hunt medallion hidden at sacred site
Photo Gallery: Winners of Winter Carnival ice and snow sculpting competitions
Founder of Andover animal rescue organization is charged after 8 dogs found dead in Cottage Grove
Wisconsin Goodwill finds WWII hand grenade in Duluth donation box
Smorgie’s, focusing on affordable comfort food, opening across from Xcel Energy Center
Minnesota trooper accused of fatally shooting motorist Ricky Cobb II makes first court appearance
St. Paul’s Joe Gothard named finalist for superintendent job in hometown Madison, Wis.
Fridley man dressed as delivery driver killed three inside Coon Rapids home, murder charges say
Winona man accused of targeting more than 60 young girls in ‘online sextortion scheme’
Dean Phillips asks Wisconsin Supreme Court to place him on state’s Democratic primary ballot
Friday hearing scheduled on St. Paul’s plan for more off-street bike trails
South St. Paul police ask help finding driver who hit pedestrian Saturday night and fled
Apartment values plunge as Twin Cities developers face tough regulations, high interest rates
2024 St. Paul Pioneer Press Treasure Hunt medallion found at Bruce Vento Nature Sanctuary
All the 2024 Pioneer Press Treasure Hunt clues and what they mean
Photo Gallery: Winners of Winter Carnival ice and snow sculpting competitions
The new Queen of the Snows wants you to know it’s never too late to go for it
Charley Walters: Did Joe Mauer actually consider playing football at Florida State?
Dakota leaders urge more education after Treasure Hunt medallion hidden at sacred site
Joe Soucheray: How would you have handled the Ricky Cobb stop, County Attorney Moriarty?
‘Poachers Caught!’ books still selling 20 years later
Photos: The Winter Carnival Grande Day Parade takes over St. Paul with new and familiar faces
Toyota urges owners of old Corolla, Matrix and RAV4 models to park them until air bags are replaced
Enemy drone that killed US troops in Jordan was mistaken for a U.S. drone, preliminary report suggests
Did legal marijuana help or harm Californians? Here’s what the data says
Much-loved KS95 afternoon DJ Larry ‘Moon’ Thompson dies after long battle with multiple sclerosis
Twins trade Jorge Polanco to Seattle for four players
Normal offseason has Twins’ Carlos Correa feeling confident, prepared
Gophers women’s basketball star Mara Braun out indefinitely with foot injury that will require surgery
Wild head into break looking for some hard answers
Owamni’s ticketed tasting menu is worth the splurge
This Dry January, locally made nonalcoholic options are better than ever
Stillwater’s ‘Best Wings’ contest, benefit begins
Eight local chefs and restaurants, including two in St. Paul, make long list for James Beard Foundation Awards
Photo Gallery: Winners of Winter Carnival ice and snow sculpting competitions
Dying thief who stole ‘Wizard of Oz’ ruby slippers from the Judy Garland Museum gets no prison time
The new Queen of the Snows wants you to know it’s never too late to go for it
What’s a ‘Carnival’ moment? The newest King Boreas explains
Twins’ newly-elected hall of famer Joe Mauer returns from Cooperstown: ‘It’s been a heck of a week’
Photos: The Winter Carnival Grande Day Parade takes over St. Paul with new and familiar faces
Embodying ‘an indomitable spirit’: A Q&A with Jody Vander Hart, the 2024 Klondike Kate
Here are the pet photos our Morning Report readers have sent us this January
‘Give me a P!’ Adapted cheer squad at Stillwater High School offers chance ‘for everyone to participate’
See the Bartz brothers’ newest — and biggest — snow sculpture in New Brighton
2023 in photos: The Pioneer Press captures life in and around St. Paul
Minnesota trooper accused of fatally shooting motorist Ricky Cobb II makes first court appearance
With History Theatre production ‘Handprints,’ Greta Oglesby shares the songs in her heart
Sarah Bellamy is temporarily stepping down as president of St. Paul’s Penumbra Center for Racial Healing
Double bills of Rob Zombie and Alice Cooper, Train and REO Speedwagon coming this summer
A Q&A with incoming Children’s Theatre artistic director Rick Dildine
One dies in St. Paul blaze, marking fifth fire fatality of the year
Charges filed in 3 cases of copper wire theft from streetlights in St. Paul, Cottage Grove
Arrest made in Coon Rapids triple homicide, police say
3 found dead in Coon Rapids residence; authorities investigating as homicide
Joe Soucheray: How would you have handled the Ricky Cobb stop, County Attorney Moriarty?
David French: When the right ignores its sex scandals
Letters: Odd notion of ‘diverse’
Lisa Jarvis: A promising turn in the quest to treat long COVID
A week before SC Democratic primary, Biden, Phillips focus on different visions to beat Trump
Trump’s cash stockpile at risk from $450 million dual verdicts
Haley commits to staying in 2024 GOP race through Super Tuesday
Donald Trump is on the hook for $88.3 million in defamation damages. What happens next?


2024 St. Paul Pioneer Press Treasure Hunt medallion found at Bruce Vento Nature Sanctuary
<I> (10)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.04 seconds - 938.53 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
5.36 s 0.04 s 0.04 s 0.01 s 3.00 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
38 Kb (37,541 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
38 Kb (37,541 bytes) 10 Kb (10,444 bytes) 27 Kb (27,097 bytes) 38.54 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
13 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 7 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 7 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
265 24 289

Too many links (289), it may be considered as spam!

Internal Links (link to pages within this domain) - 265
URL Anchor Text to content Now's Paper
https://www.twincities.comHome Page & Public Safety & Politics News Paul County County County County Vikings Twins Wild Timberwolves Lynx United FC Sports Football Paul Saints Men’s Basketball School Sports, Food and Drink news reviews lists to Do to Do & TV and Concerts, Food and Drink Hunt Carnival Fair & Garden to the Editor Columnists In Up In Us Out Up In's Paper to Do Smorgie’s Correa photo book‘Handprints’ Hunt clues Phillips of the Snows Boreas leaders urge more educa... St. Paul Pioneer Press Tr... Gallery: Winners of Wint...

External Links (link to pages on other websites) - 24
URL Anchor Text°F°F influx leaves Denver P... people don’t just liv... pulled over ‘Central Park... this dairy farm you can mee... Swift, Travis Kelce kis... Policy With Us Advertising of Use Policy Notice at Collectio... of Financial Incentive Not Sell/Share My Personal ... by VIP

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
9 9 0

Excellent! all images are associated with an ALT value.

Image URL - 9
URL ALT Text Cities Cities sign near a demolition site ... sign near a demolition site ... women holding awards kneel... small dogs in a person's a... person holds out an old hand... outside of a building, wit... Cities

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
8 6 14

Too many (6) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 6
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
40 21 61

Too many (21) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 21
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page's Paper pulled over ‘Central Pa...

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (93) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,119
  Facebook Shares 2,320
  Facebook Comments 454
  Tweets 41
  LinkedIn 844

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (88/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
62,215th most visited website in the world.
9,926th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (96 -,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 15 days old ( 1st registered on : 1999-02-10 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
-1 years, -17 days from today ( expires on : 2024-02-09 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Info ( 14 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1999-02-10 2023-02-06 2024-02-09
25 years, 15 days old 1 year, 19 days ago -1 years, -17 days from today
25 years, 15 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (-1 years, -17 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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