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unisa.ac.za favicon unisa.ac.za

Excellent Practice25
Improvement Could be Made15
Critical Issues to Attend8
Jul 8, 2020 06:41 AM

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Recommended Actions

  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 41 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Add more text for meta description and ensure it contains 70 to 160 characters.
  • ...     43
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Detailed Reviews

Related Category
Most related categories of this website.

college   courses   dog   institute   library   museum   science   university  

Unisa online

Words count: 2    Unique Words: 2    Length: 12 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Words count: 1    Length: 4 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too short!

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Unisa online www.unisa.ac.za/

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Words count: 1    Length: 4 characters    keyword phrases count : 1

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:100% (1/1)
home 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

admission  advanced  alumni  annually  apply  assistant  certificates  colleges  contact  continue  covid  degrees  diplomas  donate  education  events  graduate  innovation  institutional  international  june  learning  media  news  offered  online  prof  qualifications  read  regional  register  registration  sciences  students  study  support  unisa  unisa's  university  visit 

Top 20 Keywords
Total Terms Count: 990

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
unisa 45 4.55%
students 26 2.63%
news 10 1.01%
alumni 9 0.91%
qualifications 9 0.91%
sciences 9 0.91%
degrees 8 0.81%
study 7 0.71%
june 7 0.71%
certificates 7 0.71%
admission 6 0.61%
colleges 6 0.61%
covid 6 0.61%
university 6 0.61%
apply 6 0.61%
diplomas 6 0.61%
online 5 0.51%
support 5 0.51%
unisa's 5 0.51%
graduate 5 0.51%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Find a qualification
Addressing transformation in SA, one task team at a time
Making a difference in spite of Covid-19
Unisa students most in need continue learning thanks to generous French donation
Behind the scenes at one of SA's largest online exams
Online modules set to shape futures of postgrads
Unisa ethics pioneer joins global pool of experts
#SciComm through FameLab SA
Unisa ★ ☆ ★ glitter on red carpet
CSET researcher driven by innovation
Integrating transport and other local services with digital solutions
Unisa alumnus named ICT Minister in Namibia
Diplomat wife honoured at Unisa's graduations in Ethiopia
From a domestic worker to an assistant director - against all odds!
At 91, inquisitive Conradie has become the oldest man to obtain a doctorate at Unisa
Unisa at a glance


Student enquiries
Visit us
Connect with us


COVID-19: Unisa plays its part in reaching out
Registration for 2020
Start by fixing boys and men, to fix society
350 000
45 000
Over 500
Over 700 000
350 000
45 000
Over 500
Over 700 000
350 000
45 000
Over 500
Over 700 000
350 000
45 000
Over 500
Over 700 000


students obtain certificates, diplomas & degrees annually
qualifications offered
Unisa alumni
students obtain certificates, diplomas & degrees annually
qualifications offered
Unisa alumni
students obtain certificates, diplomas & degrees annually
qualifications offered
Unisa alumni
students obtain certificates, diplomas & degrees annually
qualifications offered
Unisa alumni
<B> (1)Undergraduate qualifications (higher certificates, diplomas & degrees, advanced certificates, advanced diplomas, BTechs & postgraduate certificates):
<I> (10)shape futures
<STRONG> (5)New and currently returning students (for qualifications with semester modules):
New students for undersubscribed qualifications in CAES & CSET :
Students awaiting results for semester 1 and additions:
Main campus:
Sunnyside campus (applications, registrations & learning centre):

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
the website does not declare its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
2.26 seconds - 5.68 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Optical Fibre
1.83 s 0.01 s 0.01 s 0.00 s 1.03 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
13 Kb (12,831 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
13 Kb (12,831 bytes) 8 Kb (8,225 bytes) 5 Kb (4,606 bytes) 178.57 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
41 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.unisa.ac.za/sites/corporate/default and http://unisa.ac.za are resolved to the same url :https://www.unisa.ac.za/sites/corporate/default

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 1 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
151 6 157

Too many links (157), it may be considered as spam!

Internal Links (link to pages within this domain) - 151
URL Anchor Text
http://unisa.ac.za/sites/corporate/default/Your browser does not support ...
http://unisa.ac.za/#Site navigation
http://unisa.ac.za/sites...ult/About/The-leading-ODL-universityThe leading ODL university
http://unisa.ac.za/sites/corporate/default/About/Who-we-areWho we are
http://unisa.ac.za/sites/corporate/default/About/What-we-doWhat we do
http://unisa.ac.za/sites...efault/About/Governance-&-managementGovernance & management
http://unisa.ac.za/sites...te/default/About/Employment-at-UnisaEmployment at Unisa
http://unisa.ac.za/sites...default/About/Strategic-PartnershipsStrategic Partnerships
http://unisa.ac.za/sites...rporate/default/About/Leading-changeLeading change
http://unisa.ac.za/sites...porate/default/About/Facts-&-figuresFacts & figures
http://unisa.ac.za/sites/corporate/default/About/Visit-UnisaVisit Unisa
http://unisa.ac.za/sites...orporate/default/Apply-for-admissionApply for admission
http://unisa.ac.za/sites...ault/Register-to-study-through-UnisaRegister to study through Unis...
http://unisa.ac.za/sites...-payment-methods-and-banking-detailsPayment methods and banking de...
http://unisa.ac.za/sites...default/Colleges/Accounting-SciencesAccounting Sciences
http://unisa.ac.za/sites...Agriculture-&-Environmental-SciencesAgriculture & Environmental Sc...
http://unisa.ac.za/sites...ges/Economic-and-Management-SciencesEconomic & Management Sciences
http://unisa.ac.za/sites...Colleges/College-of-Graduate-StudiesCollege of Graduate Studies
http://unisa.ac.za/sites...rate/default/Colleges/Human-SciencesHuman Sciences
http://unisa.ac.za/sites...es/Science,-Engineering-&-TechnologyScience, Engineering & Technol...
http://unisa.ac.za/sites/sbl/default/Graduate School of Business Le...
http://unisa.ac.za/sites...o-Mbeki-African-Leadership-InstituteThabo Mbeki African Leadership...
http://unisa.ac.za/sites...cing-excellence-through-our-CollegesAdvancing excellence through o...
http://unisa.ac.za/sites...ult/Alumni/Stay-connected-with-UnisaStay connected with Unisa
http://unisa.ac.za/sites.../default/Alumni/How-to-stay-involvedHow to stay involved
http://unisa.ac.za/sites...te/default/Alumni/Illustrious-alumniIllustrious alumni
http://unisa.ac.za/sites/corporate/default/Alumni/Unisa-shopUnisa shop
http://unisa.ac.za/sites...rporate/default/Alumni/News-&-eventsNews & events
http://unisa.ac.za/sites...ault/Alumni/Contact-Alumni-RelationsContact Alumni Relations
http://unisa.ac.za/sites/corporate/default/News-&-MediaNews & Media
http://unisa.ac.za/sites/corporate/default/News-&-MediaNews & Media
http://unisa.ac.za/sites.../default/News-&-Media/Media-releasesMedia releases
http://unisa.ac.za/sites...s-delivered-by-Professor-MS-MakhanyaPrincipal's speeches
http://unisa.ac.za/sites...fault/News-&-Media/Calendar-&-eventsCalendar & events
http://unisa.ac.za/sites/corporate/default/Unisa-PressUnisa Press
http://unisa.ac.za/sites/corporate/default/Contact-usContact us
http://unisa.ac.za/sites/corporate/default/Contact-usContact us
http://unisa.ac.za/sites...default/Contact-us/Student-enquiriesStudent enquiries
http://unisa.ac.za/sites...ate/default/Contact-us/E–mail-formE-mail form
http://unisa.ac.za/sites.../default/Contact-us/Regional-CentresRegional Centres
http://unisa.ac.za/sites...fault/Contact-us/Directions-to-UnisaDirections to Unisa
http://unisa.ac.za/sites...t/Contact-us/Campus-maps-&-addressesCampus maps & addresses
http://unisa.ac.za/sites...ult/Contact-us/Conference-facilitiesConference facilities
https://www.unisa.ac.za/...Unisa-plays-its-part-in-reaching-outClick here
http://unisa.ac.za/sites...ault/Register-to-study-through-UnisaRead more  
http://unisa.ac.za/sites...s/%23UnisaAgainstGenderBasedViolenceRead more  
http://unisa.ac.za/sites...orporate/default/Apply-for-admissionApply for admission to study a...
http://unisa.ac.za/sites...orporate/default/Apply-for-admissionApply for admission to study a...
http://unisa.ac.za/sites...ault/Register-to-study-through-UnisaRegistration for 2020
http://unisa.ac.za/sites...ault/Register-to-study-through-UnisaRegistration for 2020
http://unisa.ac.za/sites/myunisa/default/Student portal for current stu...
http://unisa.ac.za/sites/myunisa/default/Student portal for current stu...
https://www.unisa.ac.za/qualificationsBrowse all qualifications
http://unisa.ac.za/sites...eal-on-the-new-Unisa-Language-PolicyUnisa response to the judgment...
http://unisa.ac.za/sites...-assist-with-May–June-examinationsUnisa students get data and co...
http://unisa.ac.za/sites...s-unique-capacity-to-deliver-on-ODeLUnisa's unique capacity to del...
http://unisa.ac.za/sites...e/default/News-&-Media/AnnouncementsVIEW ALL
http://unisa.ac.za/sites/corporate/default/HETL-2020Unisa International HETL Confe...
http://unisa.ac.za/sites...e-of-Graduate-Studies/Media-&-eventsVIEW ALL

External Links (link to pages on other websites) - 6
URL Anchor Text
http://www.unisafund.org/Unisa Fund Inc

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
31 12 19

19 images do not have Alt values.

Image URL - 31
http://unisa.ac.za/stati...tent/Homepage/Banners/Images/VC-Pledge-Solidarity CW.jpg
http://unisa.ac.za/stati...L 2020/Images/HETL2020_website_banner_extension-June.png
http://unisa.ac.za/stati...orporate_web/Design/themes/default/images/icon apply.svg
http://unisa.ac.za/stati...orporate_web/Design/themes/default/images/icon apply.svg
http://unisa.ac.za/stati...orate_web/Design/themes/default/images/icon register.svg
http://unisa.ac.za/stati...orate_web/Design/themes/default/images/icon register.svg
http://unisa.ac.za/stati...porate_web/Design/themes/default/images/icon myUnisa.svg
http://unisa.ac.za/stati...porate_web/Design/themes/default/images/icon myUnisa.svg

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 12 12

Too many (12) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 12
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
14 10 24

Too many (10) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 10
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 5
  Facebook Shares 13
  Facebook Comments 5
  Tweets 52
  LinkedIn 4

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/UniversityOfSouthAfrica
Twitter Accounthttps://twitter.com/unisa
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (92/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site unisa.ac.za is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
2,954th most visited website in the world.
22th most visited website in South Africa  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - unisa.ac.za) hosted on the same server as unisa.ac.za (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at South Africa  
the most site visitors come from South Africa  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Info
unisa.ac.za ( 11 characters )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown unknown unknown
unknown old unknown ago unknown from today
unknown old

Domain Name Servers used by unisa.ac.za
DNS Name IP Address

Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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