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ucdavis.edu favicon ucdavis.edu

Excellent Practice34
Improvement Could be Made7
Critical Issues to Attend9
Jun 15, 2020 03:22 PM

Click To Re-generate Current Report

Recommended Actions

  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 10 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Reduce the number of domains hosted on the same server of your site ucdavis.edu.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • ...     21
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Detailed Reviews

Related Category
Most related categories of this website.

art   athletic   college   courses   institute   museum   television   university  

Title
University of California, Davis | UC Davis

Words count: 6    Unique Words: 5    Length: 42 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Davis 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
UC Davis is one of the world's leading cross-disciplinary research and teaching institutions, located in Davis, California. Check out our latest videos and news.

Words count: 24    Length: 161 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
University of California, Davis | UC Davis www.ucdavis.edu/
UC Davis is one of the world's leading cross-disciplinary research and teaching institutions, located in Davis, California. Check out our latest videos and ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
UC Davis, University, California, Davis, veterinary medicine, sciences, medicine, business, law, engineering, humanities, nursing, education, california, news, events, undergraduates, graduate students, UC Davis Campaign

Words count: 24    Length: 220 characters    keyword phrases count : 19

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:79% (15/19)
university 0   (0%)
california 0   (0%)
davis 0   (0%)
sciences 0   (0%)
medicine 0   (0%)
business 0   (0%)
law 0   (0%)
engineering 0   (0%)
humanities 0   (0%)
nursing 0   (0%)
education 0   (0%)
california 0   (0%)
news 0   (0%)
events 0   (0%)
undergraduates 0   (0%)
2 words:16% (3/19)
uc davis 0   (0%)
veterinary medicine 0   (0%)
graduate students 0   (0%)
3 words:5% (1/19)
uc davis campaign 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

academic  admission  alumni  application  arts  blog  calendar  california  campus  center  college  commencement  community  dates  davis  events  facts  faculty  fairs  follow  graduate  health  jobs  learn  major  medicine  nationally  news  plan  professional  quarter  resources  school  staff  student  study  transfer  undergraduate  university  womens 

Top 20 Keywords
Total Terms Count: 1,270

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
davis 49 3.86%
student 19 1.50%
health 17 1.34%
campus 15 1.18%
resources 12 0.94%
news 12 0.94%
graduate 11 0.87%
community 11 0.87%
college 11 0.87%
calendar 10 0.79%
university 10 0.79%
california 9 0.71%
major 9 0.71%
events 9 0.71%
womens 8 0.63%
commencement 8 0.63%
blog 7 0.55%
transfer 7 0.55%
dates 7 0.55%
jobs 7 0.55%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
2101000000001638

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(2)
Coronavirus Information
Congratulations Class of 2020

<H2>

(10)
Quick Links+
Trending
Events
UC Davis Athletics
Latest Majors Blog Posts
Living On Campus at UC Davis
Students
Alumni
Faculty
Staff

<H3>

(10)
UC Davis Health Experts Give Update on COVID-19 Testing
Checking In With Chancellor May: Opportunity
UC Davis Chancellor May Announces Task Force on Next Generation Reforms to Advance Campus Safety
Top UC Davis Graduate to Pursue Studies in Climate Change Fiction
13 UC Davis Discoveries That Changed Our World
Hot Spot
Student Community Center
Fast Fact
More Than 800 Clubs to Join
Follow UC Davis
<STRONG> (16)Majors
Academics
Cost
Calendar
Visit
Apply
See our location
Take a virtual tour
Campus Safety
Sign up for more info
Join our alumni association
Make a gift to UC Davis
Ranked 1st globally for veterinary medicine
Ranked 5th nationally for public universities
Ranked 1st nationally in agriculture


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://ucdavis.edu/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://ucdavis.edu/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.02 seconds - 1,767.25 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
5.05 s 0.04 s 0.04 s 0.01 s 2.83 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
35 Kb (35,345 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
35 Kb (35,345 bytes) 10 Kb (10,110 bytes) 25 Kb (25,235 bytes) 40.06 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
10 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.ucdavis.edu/ and http://ucdavis.edu are resolved to the same url :https://www.ucdavis.edu/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
366 17 383


Too many links (383), it may be considered as spam!

Internal Links (link to pages within this domain) - 366
URL Anchor Text
http://ucdavis.edu/#main-contentSkip to main content
http://ucdavis.edu/#navMenu
http://ucdavis.edu/
http://ucdavis.edu/aboutAbout Us+
http://ucdavis.edu/about/university-initiativesInitiatives+
http://ucdavis.edu/about...iversity-initiatives/2020-initiative2020 Initiative
https://leadership.ucdavis.edu/strategic-planStrategic Plan
https://leadership.ucdavis.edu/aggie-squareAggie Square
http://ucdavis.edu/about/factsFacts+
http://ucdavis.edu/about/facts/fast-factsFast Facts
http://ucdavis.edu/about/facts/economic-impactEconomic Impact
https://www.ucdavis.edu/...d/files/uc-davis-student-profile.pdfUC Davis Student Profile
http://ucdavis.edu/about/rankingsRankings+
http://ucdavis.edu/about/rankings/uc-davis-advantageThe UC Davis Advantage
http://ucdavis.edu/about/historyHistory
http://ucdavis.edu/about/locations-maps-parkingLocations
http://ucdavis.edu/about/visitVisit UC Davis+
http://visit.ucdavis.edu/tourregCampus Tours
http://ucdavis.edu/about/visit/plan-your-visitPlan Your Visit
http://ucdavis.edu/about/visit/directions-parkingDirections and Parking
http://ucdavis.edu/about/visit/contactContact
http://ucdavis.edu/uc-davis-health-careUC Davis Health
http://ucdavis.edu/about/sustainabilitySustainability
https://diversity.ucdavis.edu/land-acknowledgement-statementLand Acknowledgement
http://ucdavis.edu/about/administrationAdministration+
http://ucdavis.edu/admin/administration/chancellor-searchA New Chancellor for UC Davis
http://ucdavis.edu/about...inistration/top-administrative-unitsTop Administrative Units
http://ucdavis.edu/staff/resourcesStaff Resources
https://www.ucdavis.edu/...c-davis-administrative-org-chart.pdfOrg Chart
http://ucdavis.edu/principles-and-policiesPrinciples and Policies+
http://ucdavis.edu/statement-nondiscriminationStatement of Nondiscrimination
http://ucdavis.edu/jobsJobs+
http://ucdavis.edu/jobs/staffStaff Jobs
https://hr.ucdavis.edu/careers/browse-jobsClinician and Health Staff Job...
https://recruit.ucdavis.edu/applyFaculty Positions
http://ucdavis.edu/jobs/student-jobs-internshipsStudent Jobs and Internships
http://ucdavis.edu/jobs/benefitsBenefits
http://ucdavis.edu/about/public-servicePublic Service
http://ucdavis.edu/helpHelp+
http://ucdavis.edu/contactContact Us
http://ucdavis.edu/help/privacy-accessibilityPrivacy and Accessibility
http://ucdavis.edu/admissionsAdmissions+
http://ucdavis.edu/admissions/undergraduateUndergraduate+
http://ucdavis.edu/admissions/undergraduate/freshmanFreshman Admission+
http://ucdavis.edu/admis...rgraduate/freshman/exam-requirementsFreshman Exam Requirements
http://ucdavis.edu/admissions/undergraduate/transferTransfer Admission+
http://ucdavis.edu/admis...ions/undergraduate/transfer/planningPlan Your Transfer
http://ucdavis.edu/admis...ions/undergraduate/transfer-timelineTransfer Timeline
http://ucdavis.edu/admis...ransfer/transfer-admission-guaranteeTransfer Admission Guarantee+
http://ucdavis.edu/admis...ransfer-admission-guarantee/criteriaTAG Requirements
http://ucdavis.edu/admis...ansfer-admission-guarantee/decisionsTAG Decisions
http://ucdavis.edu/admis...fer/transfer-admission-guarantee/faqTAG FAQs
http://ucdavis.edu/admis...nsfer-admission-guarantee/counselorsCounselor Resources+
http://ucdavis.edu/admis...guarantee/counselors/tag-evaluationsTAG Evaluations
http://tag.ucdavis.edu/contacts.cfmCounselor Contacts
http://ucdavis.edu/admis...ransfer/selective-major-requirementsSelective Major Requirements
http://ucdavis.edu/admissions/undergraduate/internationalInternational Admission
https://www.ucdavis.edu/admissions/undergraduate/applyApply
http://ucdavis.edu/admissions/undergraduate/eventsEvents
http://ucdavis.edu/admissions/undergraduate/contactContact
http://ucdavis.edu/admissions/graduate-schoolGraduate
http://ucdavis.edu/admissions/professional-schoolProfessional
http://ucdavis.edu/admissions/costCost+
http://ucdavis.edu/admissions/cost/next-stepsNext Steps
http://ucdavis.edu/admissions/financial-aid-scholarshipsFinancial Aid+
http://ucdavis.edu/admis...financial-aid-scholarships/cares-actCARES Act Report
http://ucdavis.edu/admissions/applyApply+
http://ucdavis.edu/admissions/undergraduate/applyUndergraduate+
http://ucdavis.edu/admis...uate/apply/freshman-application-tipsFreshman Application Tips
http://ucdavis.edu/admis...uate/apply/transfer-application-tipsTransfer Application Tips
http://ucdavis.edu/admis...te/apply/freshman-application-reviewFreshman Application Review
http://ucdavis.edu/admis...ate/apply/personal-insight-questionsPersonal Insight Questions
http://ucdavis.edu/admis...te/apply/transfer-application-reviewTransfer Application Review
http://ucdavis.edu/academicsAcademics+
http://ucdavis.edu/majorsMajors+
https://www.ucdavis.edu/majors/college/Majors by College
https://www.ucdavis.edu/minors/Minors
https://www.ucdavis.edu/minors/college/Minors by College
https://www.ucdavis.edu/majors/blog/What Can I Do With My Major?+
http://ucdavis.edu/majors/blog/career-preparationCareer Preparation+
http://ucdavis.edu/majors/blog/career-preparation/researchResearch
http://ucdavis.edu/majors/blog/career-preparation/advisingAdvising
http://ucdavis.edu/major.../career-preparation/beyond-classroomBeyond the Classroom
http://ucdavis.edu/major...og/career-preparation/graduate-studyGraduate Study
http://ucdavis.edu/majors/blog/career-preparation/honorsHonors Programs
http://ucdavis.edu/major.../blog/career-preparation/internshipsInternships
http://ucdavis.edu/majors/blog/subscribeSubscribe
http://ucdavis.edu/minors/Minors
http://ucdavis.edu/graduate-programsGraduate Programs
http://ucdavis.edu/academics/professional-programsProfessional Programs
http://ucdavis.edu/academics/continuing-educationContinuing Education
http://ucdavis.edu/academics/colleges-schoolsColleges and Schools+
http://ucdavis.edu/academics/academic-departmentsAcademic Departments
http://ucdavis.edu/academics/study-abroadStudy Abroad
http://ucdavis.edu/academics/summer-programsSummer Programs
http://ucdavis.edu/academics/teaching-and-learningTeaching and Learning+
https://www.ucdavis.edu/...s/teaching-and-learning/new-faculty/New Faculty
http://ucdavis.edu/faculty/resourcesFaculty Resources+
http://ucdavis.edu/faculty/resources/computing-resourcesComputing Resources
http://ucdavis.edu/faculty/resources/teachingTeaching Resources
...

External Links (link to pages on other websites) - 17
URL Anchor Text
http://www.ucdavisaggies.com/Athletics
https://ucdavis.pubs.curricunet.com/Catalog/Course Catalog
http://ucdavisstores.com/UC Davis Stores
https://vgrad2.z19.web.c...re.windows.net/ucdavis/iv/index.htmlLet's Celebrate
http://www.ucdavisaggies.com/UC Davis Athletics
https://www.facebook.com/UCDavisFollow on Facebook
https://www.facebook.com/UCDavisFacebook
https://twitter.com/ucdavisFollow on Twitter
https://twitter.com/ucdavisTwitter
https://instagram.com/ucdavisFollow on Instagram
https://instagram.com/ucdavisInstagram
http://www.youtube.com/ucdavisFollow on YouTube
http://www.youtube.com/ucdavisYouTube
https://www.linkedin.com/school/uc-davis/Follow on LinkedIn
https://www.linkedin.com/school/uc-davis/LinkedIn
http://ucdavisstores.com/UC Davis Stores
http://www.universityofcalifornia.edu/University of California

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
27 24 3


3 images do not have Alt values.

Image URL - 27
URL ALT Text
https://www.ucdavis.edu/sites/all/themes/ucd_one/logo.svgHome
https://www.ucdavis.edu/...icle/uc-davis-live-coronavirus-testing.jpg?itok=oDh5Gwn1Screenshot of Zoom video confe...
https://www.ucdavis.edu/...article/maria-garcia-class-of-2020-700.jpg?itok=PbT9RtDJMaria Garcia holds "Class of 2...
https://www.ucdavis.edu/...ellor-standing-chin-in-hand-1000_0_0_0.jpg?itok=g2dnQLkJChancellor May
https://www.ucdavis.edu/...c/images/article/jumana_esau_72feature.jpg?itok=4KdO3aITPhoto of Jumana Esau in Arbore...
https://www.ucdavis.edu/sites/all/themes/ucd_one/images/read-arrow.svg
https://www.ucdavis.edu/...age/public/spring-snapshots-uc-davis_0.jpg?itok=QaJgtOzNSpring blossoms
https://www.ucdavis.edu/...anning-20180703-irrigation-ag-00753429.jpg?itok=yh__G2DTA professor and three students...
https://www.ucdavis.edu/...chology-20191023-bulosan-uc-davis-5997.jpg?itok=qgCx6iacTwo students smile at each oth...
https://www.ucdavis.edu/...-study-abroad-gettyimages-1170301001_1.jpg?itok=A1pZHNvTA bird's eye view of London
https://www.ucdavis.edu/...ult/files/images/focal_link/where-is-uc-davis-icon_0.pngIcon of the state of Californi...
https://www.ucdavis.edu/sites/default/files/images/focal_link/vtour-redbud.pngIcon for virtual tour
https://www.ucdavis.edu/sites/default/files/images/focal_link/icons_5.pnggunrock
https://www.ucdavis.edu/sites/default/files/images/focal_link/mail-poppy.pngIcon of an envelope
https://www.ucdavis.edu/sites/default/files/images/focal_link/banner-gold.pngbanner icon
https://www.ucdavis.edu/sites/default/files/images/focal_link/gift-grass.pngicon of a gift
https://www.ucdavis.edu/...es/default/files/summer-session-online-2020-uc-davis.jpg
http://ucdavis.edu/sites/all/themes/ucd_one/images/read-arrow.svg
https://www.ucdavis.edu/...public/upload/users/olmo-harold-1978-2.jpg?itok=MaIVgxMlHarold Olmos holds three bunch...
https://www.ucdavis.edu/sites/default/files/virtual-tour-uc-davis.jpgTake a virtual tour of Davis t...
https://www.ucdavis.edu/...ites/default/files/vertical-links/badge-veterinary_0.pngVeterinary medicine
https://www.ucdavis.edu/...ical-links/uc-davis-fifth-ranked-public-university_0.pngUC Davis is Ranked 5th Nationa...
https://www.ucdavis.edu/...default/files/vertical-links/ag-ranking-badge91916_0.pngUC Davis is Ranked 1st Nationa...
https://www.ucdavis.edu/...ht/student-community-center-uc-davis_0.jpg?itok=WbbRUXnIAt this vibrant center, you ca...
https://www.ucdavis.edu/...eting_highlight/boxing-club-uc-davis_2.jpg?itok=ob780dUtYou have 800-plus club opportu...
http://ucdavis.edu/sites/all/themes/ucd_one/images/uc-logo-gold.svgUC Davis Logo
http://ucdavis.edu/sites/all/themes/ucd_one/images/c-horse.svgUC Davis Athletics Logo


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 4 5


Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
https://www.ucdavis.edu/.../css/css_Lxk3DJyukmMrudVs08RIG7WM_2PREbCzAsD138FRwe8.cssstylesheettext/css
https://www.ucdavis.edu/.../css/css_I2mxRikPRo1yHmdUxsmLWo-xjaoTOfSHCQmUmKsIn9s.cssstylesheettext/css
https://www.ucdavis.edu/.../css/css__Y2Dd66vdXRZVDdBjIj_GdJfmHwntfFIkbOUrGfibT0.cssstylesheettext/css
https://www.ucdavis.edu/.../css/css_PxsPpITToy8ZnO0bJDA1TEC6bbFpGTfSWr2ZP8LuFYo.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
37 30 67


Too many (30) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 30
Script URL Type
https://www.ucdavis.edu/...tes/default/files/google_tag/google_tag.script.js?qbzj28
https://www.ucdavis.edu/misc/jquery-extend-3.4.0.js?v=1.10.2
https://www.ucdavis.edu/misc/jquery-html-prefilter-3.5.0-backport.js?v=1.10.2
https://www.ucdavis.edu/misc/jquery.once.js?v=1.2
https://www.ucdavis.edu/misc/drupal.js?qbzj28
https://www.ucdavis.edu/sites/all/themes/omega/omega/js/no-js.js?qbzj28
https://www.ucdavis.edu/sites/all/libraries/slick/slick/slick.min.js?v=1.x
https://www.ucdavis.edu/...dules/panopoly/panopoly_images/panopoly-images.js?qbzj28
https://www.ucdavis.edu/...modules/panopoly/panopoly_admin/panopoly-admin.js?qbzj28
https://www.ucdavis.edu/...modules/panopoly/panopoly_magic/panopoly-magic.js?qbzj28
https://www.ucdavis.edu/.../panopoly/panopoly_theme/js/panopoly-accordion.js?qbzj28
https://www.ucdavis.edu/...modules/features/sitefarm_admin/sitefarm-admin.js?qbzj28
https://www.ucdavis.edu/.../features/sitefarm_wysiwyg/js/sitefarm_wysiwyg.js?qbzj28
https://www.ucdavis.edu/...es/jquery.imagesloaded/jquery.imagesloaded.min.js?qbzj28
https://www.ucdavis.edu/misc/autocomplete.js?v=7.70
https://www.ucdavis.edu/...es/all/modules/contrib/slick/js/slick.load.min.js?qbzj28
https://www.trumba.com/scripts/spuds.js
https://www.ucdavis.edu/...s/all/libraries/photoswipe/dist/photoswipe.min.js?qbzj28
https://www.ucdavis.edu/...ries/photoswipe/dist/photoswipe-ui-default.min.js?qbzj28
https://www.ucdavis.edu/...dules/contrib/google_analytics/googleanalytics.js?qbzj28
https://www.ucdavis.edu/...ilters/js/views-autocomplete-filters-dependent.js?qbzj28
https://www.ucdavis.edu/sites/all/themes/ucd_one/dist/scripts.js?qbzj28
https://www.ucdavis.edu/..._widgets/ucdedu_hero_banner/ucdedu_hero_banner.js?qbzj28
https://www.ucdavis.edu/sites/all/modules/contrib/trumba/js/trumba.js?qbzj28
https://www.ucdavis.edu/...les/panopoly/panopoly_widgets/panopoly-widgets.js?qbzj28
https://www.ucdavis.edu/...ly/panopoly_widgets/panopoly-widgets-spotlight.js?qbzj28
https://www.ucdavis.edu/...odules/contrib/photoswipe/js/photoswipe.jquery.js?qbzj28
https://www.ucdavis.edu/sites/all/modules/contrib/addthis/addthis.js?qbzj28

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.ucdavis.edu/majors/blog/What Can I Do With My Major?+


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-398023-3 Excellent! the website implements Google Analytics.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
128
Excellent! You do have a lot of root domains (128) linked to your site ucdavis.edu.

128
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,502
  Facebook Shares 783
  Facebook Comments 1,147
  Tweets 186
  LinkedIn 25

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/UCDavis
Twitter Accounthttps://twitter.com/ucdavis
Google+ PageNot Found


Trustworthiness
84

Excellent! the website has a good Trustworthiness Score (84/100).

84
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site ucdavis.edu is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
4,576th most visited website in the world.
976th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (144 - ucdavis.edu, freshome.com, ufc.com, govdelivery.com, soundonsound.com, akc.org, bazaarvoice.com, 10tv.com, livestrong.org, universityofcalifornia.edu, urbanairship.com, thepointsguy.com, academicearth.org, ornl.gov, mrc.org, exploratorium.edu, worldmag.com, mrctv.org, nashville.gov, doctorswithoutborders.org, jta.org, sfmta.com, adventure-journal.com, ndn.org, foliomag.com, kleinfeldbridal.com, sleepfoundation.org, plazapublica.com.gt, teads.tv, urban.org, tolerance.org, computerhistory.org, usenix.org, cspinet.org, earthjustice.org, breederscup.com, butler.edu, ccp.edu, granicus.com, naval-technology.com, uanews.org, rifftrax.com, ppld.org, privacyrights.org, thistv.com, womenforwomen.org, alvinailey.org, louisville.com, projectlibre.org, apsva.us, forthepeople.com, axway.com, onlib.org, brennancenter.org, thegrovela.com, onecallnow.com, econedlink.org, buckeyecablesystem.com, westat.com, barrysbootcamp.com, naco.org, americasquarterly.org, cmlibrary.org, milkeninstitute.org, airforce-technology.com, nam.org, futuresindustry.org, qasymphony.com, harvardsquare.com, aspcapro.org, ndss.org, limestone.edu, acc.co.nz, unc.edu, aiadc.com, pittsburghglasscenter.org, cattlenetwork.com, pensionrights.org, accesstoledo.com, baa.org, chemonics.com, opcw.org, ajc.org, courtinnovation.org, seva.ca, erickson.com, persecution.org, aclutx.org, kehe.com, methodspace.com, projectlibre.com, happychild.com, globalgenes.org, apigee.io, granicusideas.com, vmturbo.com, studyonline.ca, mcdaniel.edu, capellilaw.com, naijainfo.com, naijainfo.biz, naijainfo.org, naijainfo.co.uk, lever.co, savegme.org, vstarentertainment.com, bned.com, legistar.com, portofsandiego.org, bluecadet.com, gunstonhall.org, cardiovillage.com, facingsouth.org, wng.org, learnexperiencehappiness.com, digintomining.com, ignitemyfutureinschool.org, forbiddenroot.com, tnmp.com, wpsessions.com, spotlightonbroadway.com, issueone.org, simplermedia.com, essentialaccess.org, alloymagnetic.com, channeliq.com, manufactureyourfuture.com, teads.com, wabe.org, nutritioncme.org, groometransportation.com, eciassist.com, innovation-gen.com, mkadelivers.com, mckinleybuilds.com, smma.com, hslf.org, nypublicradio.org, k-cep.org, socialshakeupshow.com, adexchangerawards.com, karmaimpact.com, wbcci.org, itcilo.org) hosted on the same server as ucdavis.edu (ip : 23.185.0.4).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
34 years, 112 days old ( 1st registered on : 1986-03-19 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 21 days from today ( expires on : 2020-07-31 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
ucdavis.edu ( 11 characters )

Domain Registrar : EDUCASE

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1986-03-19 2020-03-31 2020-07-31
34 years, 112 days old 0 years, 100 days ago 0 years, 21 days from today
34 years, 112 days old


Domain Name Servers used by ucdavis.edu
DNS Name IP Address
ucdavis.edu23.185.0.4


Domain is going to expire in less than a year time (0 years, 21 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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