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ilovetest.org

ucl.ac.uk favicon ucl.ac.uk

Excellent Practice31
Improvement Could be Made11
Critical Issues to Attend8
Oct 8, 2021 03:37 PM

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  • Move the 36 inline css components to an external style sheet file.
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Detailed Reviews

Related Category
Most related categories of this website.

art   college   courses   museum   pictures   science   student   university  

Title
UCL - London's Global University

Words count: 4    Unique Words: 4    Length: 32 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
UCL is the number one London university for Research Strength (REF2014), recognised for its academic excellence and global impact.

Words count: 19    Length: 130 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
UCL - London's Global University www.ucl.ac.uk/
UCL is the number one London university for Research Strength (REF2014), recognised for its academic excellence and global impact.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

access  black  browse  celebrating  change  courses  cpd  discover  discussion  engineering  event  follow  global  graduate  join  london  minds  ndash  news  oct  online  programmes  report  rsquo  school  search  short  staying  students  study  subject  summer  talk  tweets  ucl  undergraduate  university  view  workshop  year 

Top 20 Keywords
Total Terms Count: 914

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
ucl 68 7.44%
students 13 1.42%
event 9 0.98%
university 9 0.98%
study 8 0.88%
browse 8 0.88%
graduate 8 0.88%
programmes 8 0.88%
search 7 0.77%
black 6 0.66%
follow 6 0.66%
london 6 0.66%
global 6 0.66%
rsquo 6 0.66%
courses 6 0.66%
school 6 0.66%
ndash 6 0.66%
view 6 0.66%
news 6 0.66%
discussion 5 0.55%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1152010000230060

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Disruptive thinking since 1826

<H2>

(15)
Find degrees, research programmes, short courses and more
Find degrees, short courses and more
UCL News
Study at UCL
Students at UCL
Discover what’s on at UCL
Discover how our research changes the world
The latest from UCL Sound
Meet some of our people
#loveUCL on Instagram
Follow us on Twitter
Follow UCL
UCL facilities
UCL locations
Connect with UCL

<H3>

(20)
Duchess of Cambridge visits UCL to discuss landmark early years study
UCL academics honoured in BMJ awards
UCL and World Health Organisation to collaborate on arts and health
UCL launches new climate campaign ‘Generation One’ to turn science into action
How apples get their shapes
World Mental Health Day 2021
Vaccines, healthcare and support for students
UCL celebrates Black History Month
Celebrating Black History Month in AI
Virtual talk: How research on optical networks is helping the planet
Repair with Flair: Sustainable Fashion and Upcycling Workshop
Online: Regulating Air Quality - A Discussion on the UNEP Report
HYBRID MERC panel discussion: 20 years since 9/11, Modern Jihad and the Crisis of Liberalism
UCL, UCLH and Formula One develop life-saving breathing aids
First water detected on potentially ‘habitable’ planet
HIV remission achieved in second patient
#MadeAtUCL: Getting Closer!
A community for change
UCL's 30th Nobel laureate
Poets&Quants Awards

<H4>

(1)
Most read
<I> (23)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
11.7

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.50 seconds - 32.34 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.31 s 0.02 s 0.02 s 0.00 s 1.29 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
16 Kb (16,168 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
16 Kb (16,168 bytes) 7 Kb (7,025 bytes) 9 Kb (9,143 bytes) 76.83 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
36 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.ucl.ac.uk/ and http://ucl.ac.uk are resolved to the same url :https://www.ucl.ac.uk/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.ucl.ac.uk/...urce=homepage&utm_medium=click&utm_campaign=homepage_about
https://www.ucl.ac.uk/...taff&meta_UclAudience_not=students&&le_DateFilter=20181204
https://www.ucl.ac.uk/...taff&meta_UclAudience_not=students&&le_DateFilter=20181204


You may use url rewrite techniques to make these 3 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.ucl.ac.uk#course__finder
https://www.ucl.ac.uk/...dium=click&utm_campaign=homepage_about
https://www.ucl.ac.uk/...e_not=students&&le_DateFilter=20181204
https://www.ucl.ac.uk/...e_not=students&&le_DateFilter=20181204


You have 4 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
38 21 59


Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 38
URL Anchor Text
http://ucl.ac.uk/UCL Home
http://ucl.ac.uk/prospective-studentsProspective students
http://ucl.ac.uk/studentsCurrent students
http://ucl.ac.uk/staffStaff
http://ucl.ac.uk/alumniAlumni
http://ucl.ac.uk/#
http://ucl.ac.uk/Home
https://www.ucl.ac.uk#course__finderFind degrees, research program...
https://www.ucl.ac.uk/...dium=click&utm_campaign=homepage_aboutLearn more about UCL
https://www.ucl.ac.uk/...e_not=students&&le_DateFilter=20181204See all UCL News
https://www.ucl.ac.uk/...ucl-discuss-landmark-early-years-studyDuchess of Cambridge visits UC...
https://www.ucl.ac.uk/.../oct/ucl-academics-honoured-bmj-awardsUCL academics honoured in BMJ ...
https://www.ucl.ac.uk/...ganisation-collaborate-arts-and-healthUCL and World Health Organisat...
https://www.ucl.ac.uk/...ign-generation-one-turn-science-actionUCL launches new climate campa...
https://www.ucl.ac.uk/...s/2021/oct/how-apples-get-their-shapesHow apples get their shapes
https://www.ucl.ac.uk/...e_not=students&&le_DateFilter=20181204See all UCL News
http://ucl.ac.uk/#Discover UCL
http://ucl.ac.uk/#UCL Minds
http://ucl.ac.uk/#Staying motivated for online c...
http://ucl.ac.uk/#Getting involved in UCL studen...
https://www.ucl.ac.uk/.../2021/oct/world-mental-health-day-2021World Mental Health Day 2021 ...
https://www.ucl.ac.uk/...ccines-healthcare-and-support-studentsVaccines, healthcare and suppo...
https://www.ucl.ac.uk/...cl-celebrates-black-history-month-2021UCL celebrates Black History M...
https://www.ucl.ac.uk/...oct/celebrating-black-history-month-aiView event
https://www.ucl.ac.uk/...search-optical-networks-helping-planetView event
https://www.ucl.ac.uk/...ainable-fashion-and-upcycling-workshopView event
https://www.ucl.ac.uk/...ing-air-quality-discussion-unep-reportView event
https://www.ucl.ac.uk/...911-modern-jihad-and-crisis-liberalismView event
https://www.ucl.ac.uk/eventsView event
https://www.ucl.ac.uk/...one-develop-life-saving-breathing-aidsUCL, UCLH and Formula One deve...
https://www.ucl.ac.uk/...-detected-potentially-habitable-planetFirst water detected on potent...
https://www.ucl.ac.uk/.../hiv-remission-achieved-second-patientHIV remission achieved in seco...
https://www.ucl.ac.uk/...ack-hole-images-captured-world-first-0Black hole images captured in ...
https://www.ucl.ac.uk/...l-gene-mutation-lives-almost-pain-freeWoman with novel gene mutation...
https://www.ucl.ac.uk/...its-uk-dementia-research-institute-uclThe Princess Royal visits UK D...
http://ucl.ac.uk/climate-changeA community for change ...
http://ucl.ac.uk/news/...-sir-roger-penrose-awarded-nobel-prizeUCL's 30th Nobel laureate ...
https://www.mgmt.ucl.a...40-under-40-business-school-professorsPoets&Quants Awards ...

External Links (link to pages on other websites) - 21
URL Anchor Text
https://youtu.be/Tql60L5iUGgDiscover UCL
https://www.youtube.com/watch?v=Vc3Na8ACV3kUCL Minds
https://www.youtube.co...q6t7B9L_60Cma_aY6O9Ci0lDq66B8C&index=2Staying motivated for online c...
https://www.youtube.co...q6t7B9L_60Cma_aY6O9Ci0lDq66B8C&index=6Getting involved in UCL studen...
https://soundcloud.com/uclsoundFollow us
https://soundcloud.com/uclsoundFollow us
https://www.instagram.com/uclFollow us
https://www.instagram.com/p/CUsWVRjqTAP/
https://www.instagram.com/p/CUp054iL9b5/
https://www.instagram.com/p/CUc8HgmLnzR/
https://twitter.com/uclTweets by ucl
https://twitter.com/uclnewsTweets by uclnews
https://twitter.com/UCL_SRMTweets by UCL_SRM
https://twitter.com/UCLAlumniTweets by UCLAlumni
https://twitter.com/uclUCL Twitter
https://www.facebook.com/uclofficialUCL Facebook
https://www.instagram.com/ucl/UCL Instagram
http://www.youtube.com/ucltvUCL YouTube
https://soundcloud.com/uclsoundUCL SoundCloud
http://www.flickr.com/photos/uclnewsUCL Flickr
https://medium.com/ucl-antennaUCL Medium

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
23 4 19


19 images do not have Alt values.

Image URL - 23
URL ALT Text
https://www.ucl.ac.uk/.../files/homepage/madeatucl-disruptivethinking-alzheimer.gif
https://www.ucl.ac.uk/...styles/medium_image/public/doc_visit_oct.jpg?itok=xsYdudec
https://www.ucl.ac.uk/.../styles/medium_image/public/marmot-pagel.png?itok=POJVUpvq
https://www.ucl.ac.uk/...mage/public/dr_daisy_fancourt_800px500px.jpg?itok=ZlrUyIKl
https://www.ucl.ac.uk/.../files/styles/medium_image/public/genone.png?itok=Ai7vs1Zx
https://www.ucl.ac.uk/...ije3jo8ym-unsplashcroppedcroppedlowerres.jpg?itok=s5onPAvB
https://www.ucl.ac.uk/...sites/home/files/homepage/bravethinkers-still-1060x597.jpg
https://www.ucl.ac.uk/home/sites/home/files/homepage/ucl_minds_1060_5971.jpg
https://www.ucl.ac.uk/...home/files/homepage/video-motivated-for-online-classes.jpg
https://www.ucl.ac.uk/home/sites/home/files/homepage/video-ucl-societies.jpg
https://www.ucl.ac.uk/home/sites/home/files/homepage/therapydogharvey.png
https://www.ucl.ac.uk/...ites/home/files/homepage/vaccination-centre-screenshot.jpg
https://www.ucl.ac.uk/...me/sites/home/files/homepage/blackhistorymonth-768x480.jpg
https://www.ucl.ac.uk/...age/public/events/ai_black_history_month.jpg?itok=Mypf1zcTCelebrating Black History Mont...
https://www.ucl.ac.uk/...les/medium_image/public/1_cpap_cropped_0.jpg?itok=0Yt1IVSY
https://www.ucl.ac.uk/news/sites/news/files/planet_1.jpg
https://www.ucl.ac.uk/news/sites/news/files/800px-hiv-budding-color.jpg
https://www.ucl.ac.uk/...s/home/files/homepage/helenczerski-7-creditalexbrenner.jpg
https://www.ucl.ac.uk/home/sites/home/files/homepage/rogerpenrose-376x282.jpg
https://www.ucl.ac.uk/...-tsay-poets-and-quants-best-40-over-40-professors-2021.jpg
https://scontent-lhr8-...o9K5cEAAAA&oh=63c9e106bb9d8e3a93b43af59a446d20&oe=61657238#loveUCL
https://scontent-lhr8-...o9K5cEAAAA&oh=f9fc2859960545cb6e0f2a67227531ce&oe=61669E4C#loveUCL
https://scontent-lhr8-...o9K5cEAAAA&oh=132a60a5e7b3c097237801fd36c54e95&oe=616660FA#loveUCL


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
6 3 9


You have 6 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
https://www.ucl.ac.uk/...es/custom/ucl_homepage/templates/css/screen.min.css?r0oabystylesheettext/css
https://www.ucl.ac.uk/.../custom/ucl_homepage/templates/css/homepage.min.css?r0oabystylesheettext/css
https://cdnjs.cloudfla...s/easy-autocomplete/1.3.5/easy-autocomplete.min.css?r0oabystylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
29 20 49


Too many (20) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 20
Script URL Type
https://cdnjs.cloudflare.com/ajax/libs/jquery/3.3.1/jquery.js
https://cdnjs.cloudflare.com/ajax/libs/OwlCarousel2/2.2.1/owl.carousel.js
https://www.ucl.ac.uk/...m/ucl_homepage/templates/js/lib/modernizr-custom.js?r0oaby
https://www.ucl.ac.uk/.../modules/custom/ucl_homepage/templates/js/layout.js?r0oaby
https://www.ucl.ac.uk/...me/sites/home/files/google_tag/google_tag.script.js?r0oabytext/javascript
text/javascript
https://www.ucl.ac.uk/home/misc/jquery-extend-3.4.0.js?v=1.10.2text/javascript
https://www.ucl.ac.uk/home/misc/jquery-html-prefilter-3.5.0-backport.js?v=1.10.2text/javascript
https://www.ucl.ac.uk/home/misc/jquery.once.js?v=1.2text/javascript
https://www.ucl.ac.uk/home/misc/drupal.js?r0oabytext/javascript
text/javascript
https://www.ucl.ac.uk/...eu_cookie_compliance/js/jquery.cookie-1.4.1.min.js?v=1.4.1text/javascript
text/javascript
https://www.ucl.ac.uk/...kie_compliance_gtm/js/eu_cookie_compliance_hooks.js?r0oabytext/javascript
https://www.ucl.ac.uk/...sites/all/modules/custom/ucl_funnelback/js/embed.js?r0oabytext/javascript
text/javascript
https://www.ucl.ac.uk/...dules/custom/ucl_wysiwyg/js/media_wysiwyg.filter.js?r0oabytext/javascript
https://www.ucl.ac.uk/...ll/modules/custom/ucl_homepage/templates/js/main.js?r0oaby
https://platform.twitter.com/widgets.js
https://www.ucl.ac.uk/...rib/eu_cookie_compliance/js/eu_cookie_compliance.js?r0oabytext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.ucl.ac.uk/...e_not=students&&le_DateFilter=20181204See all UCL News
https://twitter.com/uclnewsTweets by uclnews


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
9 Excellent! the website has a high page rank (9/10).

9
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
114
Excellent! You do have a lot of root domains (114) linked to your site ucl.ac.uk.

114
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 942
  Facebook Shares 946
  Facebook Comments 808
  Tweets 92
  LinkedIn 42

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/uclofficial
Twitter Accounthttps://twitter.com/ucl
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site ucl.ac.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
10,315th most visited website in the world.
263th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - ucl.ac.uk) hosted on the same server as ucl.ac.uk (ip : 104.18.21.50).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.18.21.50) is located at United States  
the most site visitors come from United Kingdom  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
17 years, 342 days old ( 1st registered on : 2003-11-10 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Info
ucl.ac.uk ( 9 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2003-11-10 2019-10-01 unknown
17 years, 342 days old 2 years, 17 days ago unknown from today
17 years, 342 days old


Domain Name Servers used by ucl.ac.uk
DNS Name IP Address
ns2.ja.net193.63.105.17
dns-ns0.ucl.ac.uk193.60.252.2
dns-ns1.ucl.ac.uk144.82.252.3
ns1.cs.ucl.ac.uk128.16.5.32


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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