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ilovetest.org

ulta.com favicon ulta.com

Excellent Practice31
Improvement Could be Made10
Critical Issues to Attend10
Jul 10, 2021 05:20 AM

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Recommended Actions

  • Set meta keywords.
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  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 124 inline css components to an external style sheet file.
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Detailed Reviews

Related Category
Most related categories of this website.

art   athletic   comics   deals   festival   jewelry   museum   shop  

Title
Cosmetics, Fragrance, Skincare and Beauty Gifts | Ulta Beauty

Words count: 8    Unique Words: 7    Length: 61 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Beauty 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. bareMinerals, Smashbox, Murad & more.

Words count: 19    Length: 160 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Cosmetics, Fragrance, Skincare and Beauty Gifts | Ulta ... www.ulta.com/
ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. bareMinerals, Smashbox, Murad & ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

arrivals  bareminerals  beauty  blow  colors  conditioner  cosmetics  creme  curly  deeper  detoxifeye  eyeshadow  face  fragrance  free  gift  hair  haircare  hydrating  mask  mini  miracle  palette  pimprod  policy  price  privacy  purchase  quick  reviews  salon  services  shampoo  shop  signupgift  sizes  skincare  stars  store  ulta 

Top 20 Keywords
Total Terms Count: 531

A few words (7) have a very highly density, they can be adjusted to improve the overall SEO performance.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
shop 31 5.84%
pimprod 29 5.46%
price 29 5.46%
quick 29 5.46%
stars 28 5.27%
reviews 25 4.71%
free 17 3.20%
beauty 14 2.64%
ulta 12 2.26%
gift 11 2.07%
purchase 10 1.88%
fragrance 10 1.88%
mask 7 1.32%
creme 5 0.94%
sizes 5 0.94%
conditioner 4 0.75%
colors 4 0.75%
hair 4 0.75%
curly 3 0.56%
palette 3 0.56%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
00629400128901330

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H3>

(6)
Connect with us

<H4>

(29)
bareMinerals
Too Faced
Tarte
LORAC
L'Oréal Professionnel
Pixi
Buxom
Burt's Bees
fresh
Briogeo
Wella
Bondi Boost
Verb
ULTA
DevaCurl
Pacifica
SEEN
SEEN
SEEN
SEEN
SEEN
SEEN
SEEN
SEEN
SEEN
SEEN
SEEN
SEEN
<H5>
(4)
Store
Guest Services
About Us
Services
<U> (1)Shop Now
<I> (289)
<STRONG> (1) Free Standard Shipping on any $35 purchase |  Jumbo Love Shop Now 


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
40.4

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.78 seconds - 54.87 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
6.11 s 0.05 s 0.04 s 0.01 s 3.42 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
43 Kb (42,795 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
43 Kb (42,795 bytes) 5 Kb (4,659 bytes) 38 Kb (38,136 bytes) 12.22 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
124 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.ulta.com/ and http://ulta.com are resolved to the same url :https://www.ulta.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://ulta.com/bath-body?N=1z1416xZ26us
http://ulta.com/brand/ag-hair?N=1z12lx1Z1z12faf
http://ulta.com/featu.../destinationformorecolor?N=wxpbjj&Ns=product.bestseller%7C1
http://ulta.com/featured/hairlessfading?N=1y3yn19&Ns=product.bestseller%7C1
https://www.ulta.com/...roduct.startDate|1&ciSelector=searchResults&pgName=whatsnew


You may use url rewrite techniques to make these 5 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.ulta.com/...iSelector=searchResults&pgName=whatsnew


You have 1 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
211 6 217


Too many links (217), it may be considered as spam!

Internal Links (link to pages within this domain) - 211
URL Anchor Text
http://ulta.com/#maincontentskip to main content
https://www.ulta.com/stores/Find a Store
http://ulta.com/bath-body?N=1z1416xZ26us
https://www.ulta.com/jumboevent/ Free Standard Shipping on any...
http://ulta.com/brand/ag-hair?N=1z12lx1Z1z12faf
http://ulta.com/ulta/global/ulta-coupon.jsp
http://ulta.com/featu...olor?N=wxpbjj&Ns=product.bestseller%7C1
http://ulta.com/featu...ing?N=1y3yn19&Ns=product.bestseller%7C1
https://www.ulta.com/global/nav/allbrands.jspBrands
https://www.ulta.com/...iSelector=searchResults&pgName=whatsnewNew Arrivals
https://www.ulta.com/ulta/myaccount/login.jspMy Account
https://www.ulta.com/ulta/stores/storelocator.jspStores
http://ulta.com/browse/specialOffers.jspSale
https://storead.ulta.comCurrent Ad
https://www.ulta.com/...sunlit-eyeshadow-palette-pimprod2025826
https://www.ulta.com/...sunlit-eyeshadow-palette-pimprod2025826pimprod2025826
https://www.ulta.com/...sunlit-eyeshadow-palette-pimprod20258264.70 out of 5 stars
https://www.ulta.com/...sunlit-eyeshadow-palette-pimprod2025826(53 reviews)
https://www.ulta.com/...sunlit-eyeshadow-palette-pimprod2025826bareMinerals
https://www.ulta.com/...sunlit-eyeshadow-palette-pimprod2025826MINERALIST Sunlit Eyeshadow Pa...
https://www.ulta.com/...sunlit-eyeshadow-palette-pimprod2025826Free Gift with Purchase!
https://www.ulta.com/...ine-brow-detailer-pencil-pimprod2024070
https://www.ulta.com/...ine-brow-detailer-pencil-pimprod2024070pimprod2024070
https://www.ulta.com/...ine-brow-detailer-pencil-pimprod20240700.00 out of 5 stars
https://www.ulta.com/...ine-brow-detailer-pencil-pimprod2024070Too Faced
https://www.ulta.com/...ine-brow-detailer-pencil-pimprod2024070Super Fine Brow Detailer Penci...
https://www.ulta.com/...ine-brow-detailer-pencil-pimprod2024070  8 Colors 
https://www.ulta.com/...ine-brow-detailer-pencil-pimprod2024070Free Gift with Purchase!
https://www.ulta.com/...full-coverage-foundation-pimprod2025023
https://www.ulta.com/...full-coverage-foundation-pimprod2025023pimprod2025023
https://www.ulta.com/...full-coverage-foundation-pimprod20250232.90 out of 5 stars
https://www.ulta.com/...full-coverage-foundation-pimprod2025023(47 reviews)
https://www.ulta.com/...full-coverage-foundation-pimprod2025023Tarte
https://www.ulta.com/...full-coverage-foundation-pimprod2025023Amazonian Clay 16-Hour Full Co...
https://www.ulta.com/...full-coverage-foundation-pimprod2025023  46 Colors 
https://www.ulta.com/...full-coverage-foundation-pimprod2025023Free Gift with Purchase!
https://www.ulta.com/...tite-pro-contour-palette-pimprod2025327
https://www.ulta.com/...tite-pro-contour-palette-pimprod2025327pimprod2025327
https://www.ulta.com/...tite-pro-contour-palette-pimprod20253270.00 out of 5 stars
https://www.ulta.com/...tite-pro-contour-palette-pimprod2025327LORAC
https://www.ulta.com/...tite-pro-contour-palette-pimprod2025327Petite PRO Contour Palette
https://www.ulta.com/...tite-pro-contour-palette-pimprod2025327  2 Colors 
https://www.ulta.com/...tite-pro-contour-palette-pimprod2025327Free Gift with Purchase!
https://www.ulta.com/...teampod-flat-iron-styler-pimprod2025728
https://www.ulta.com/...teampod-flat-iron-styler-pimprod2025728pimprod2025728
https://www.ulta.com/...teampod-flat-iron-styler-pimprod20257285.00 out of 5 stars
https://www.ulta.com/...teampod-flat-iron-styler-pimprod2025728(1 reviews)
https://www.ulta.com/...teampod-flat-iron-styler-pimprod2025728L'Oréal Professionnel
https://www.ulta.com/...teampod-flat-iron-styler-pimprod2025728Steampod Flat Iron & Styler
https://www.ulta.com/p/detoxifeye-eye-serum-pimprod2025189
https://www.ulta.com/p/detoxifeye-eye-serum-pimprod2025189pimprod2025189
https://www.ulta.com/p/detoxifeye-eye-serum-pimprod20251890.00 out of 5 stars
https://www.ulta.com/p/detoxifeye-eye-serum-pimprod2025189Pixi
https://www.ulta.com/p/detoxifeye-eye-serum-pimprod2025189DetoxifEYE Eye Serum
https://www.ulta.com/p/detoxifeye-eye-serum-pimprod2025189Free Gift with Purchase!
https://www.ulta.com/...k-holm-eyeshadow-palette-pimprod2025323
https://www.ulta.com/...k-holm-eyeshadow-palette-pimprod2025323pimprod2025323
https://www.ulta.com/...k-holm-eyeshadow-palette-pimprod20253235.00 out of 5 stars
https://www.ulta.com/...k-holm-eyeshadow-palette-pimprod2025323(3 reviews)
https://www.ulta.com/...k-holm-eyeshadow-palette-pimprod2025323Buxom
https://www.ulta.com/...k-holm-eyeshadow-palette-pimprod2025323Ash K Holm Eyeshadow Palette
https://www.ulta.com/...k-holm-eyeshadow-palette-pimprod2025323Free Gift with Purchase!
https://www.ulta.com/...daily-moisturizer-spf-30-pimprod2025449
https://www.ulta.com/...daily-moisturizer-spf-30-pimprod2025449pimprod2025449
https://www.ulta.com/...daily-moisturizer-spf-30-pimprod2025449RoC
https://www.ulta.com/...daily-moisturizer-spf-30-pimprod2025449Multi Correxion Hyaluronic Aci...
https://www.ulta.com/...daily-moisturizer-spf-30-pimprod2025449Buy 1, get 1 40% off!
https://www.ulta.com/...dness-glows-miracle-balm-pimprod2025450
https://www.ulta.com/...dness-glows-miracle-balm-pimprod2025450pimprod2025450
https://www.ulta.com/...dness-glows-miracle-balm-pimprod20254504.70 out of 5 stars
https://www.ulta.com/...dness-glows-miracle-balm-pimprod2025450(48 reviews)
https://www.ulta.com/...dness-glows-miracle-balm-pimprod2025450Burt's Bees
https://www.ulta.com/...dness-glows-miracle-balm-pimprod2025450Goodness Glows Miracle Balm
http://ulta.com/p/soy-face-cleanser-pimprod2025100
http://ulta.com/p/soy-face-cleanser-pimprod2025100pimprod2025100
http://ulta.com/p/soy-face-cleanser-pimprod20251004.60 out of 5 stars
http://ulta.com/p/soy-face-cleanser-pimprod2025100(3431 reviews)
http://ulta.com/p/soy-face-cleanser-pimprod2025100fresh
http://ulta.com/p/soy-face-cleanser-pimprod2025100Soy Face Cleanser
http://ulta.com/p/soy-face-cleanser-pimprod2025100  2 Sizes 
https://www.ulta.com/...ing-hair-mask-curly-hair-pimprod2025758
https://www.ulta.com/...ing-hair-mask-curly-hair-pimprod2025758pimprod2025758
https://www.ulta.com/...ing-hair-mask-curly-hair-pimprod20257584.80 out of 5 stars
https://www.ulta.com/...ing-hair-mask-curly-hair-pimprod2025758(161 reviews)
https://www.ulta.com/...ing-hair-mask-curly-hair-pimprod2025758Briogeo
https://www.ulta.com/...ing-hair-mask-curly-hair-pimprod2025758Curl Charisma Rice Amino + Avo...
https://www.ulta.com/...ing-hair-mask-curly-hair-pimprod2025758  2 Sizes 
https://www.ulta.com/...ing-hair-mask-curly-hair-pimprod2025758Free Gift with Purchase!
https://www.ulta.com/...lliance-mask-coarse-hair-pimprod2003701
https://www.ulta.com/...lliance-mask-coarse-hair-pimprod2003701pimprod2003701
https://www.ulta.com/...lliance-mask-coarse-hair-pimprod20037014.40 out of 5 stars
https://www.ulta.com/...lliance-mask-coarse-hair-pimprod2003701(755 reviews)
https://www.ulta.com/...lliance-mask-coarse-hair-pimprod2003701Wella
https://www.ulta.com/...lliance-mask-coarse-hair-pimprod2003701Invigo Brilliance Mask For Coa...
https://www.ulta.com/...lliance-mask-coarse-hair-pimprod2003701  2 Sizes 
https://www.ulta.com/p/miracle-mask-pimprod2014469
https://www.ulta.com/p/miracle-mask-pimprod2014469pimprod2014469
https://www.ulta.com/p/miracle-mask-pimprod20144694.80 out of 5 stars
https://www.ulta.com/p/miracle-mask-pimprod2014469(3257 reviews)
https://www.ulta.com/p/miracle-mask-pimprod2014469Bondi Boost
...

External Links (link to pages on other websites) - 6
URL Anchor Text
https://www.facebook.com/UltaBeauty/Ulta Beauty on Facebook
https://twitter.com/ultabeautyUlta Beauty on Twitter
https://www.pinterest.com/ultabeauty/Ulta Beauty on Pinterest
https://www.youtube.com/user/ultabeautyUlta Beauty on Youtube
https://instagram.com/ultabeauty/Ulta Beauty on Instagram
http://ir.ultabeauty.com/overview/default.aspxInvestor Relations

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
56 55 1


1 images do not have Alt values.

Image URL - 56
URL ALT Text
https://images.ulta.com/is/image/Ulta/wk3317_m_hero_promo_multi_ulta
https://images.ulta.com/is/image/Ulta/badge-free-gift?fmt=png-alphafree gift
https://images.ulta.com/is/image/Ulta/2582212?$md$bareMinerals MINERALIST Sunlit...
https://images.ulta.com/is/image/Ulta/badge-free-gift?fmt=png-alphafree gift
https://images.ulta.com/is/image/Ulta/2582891?$md$Too Faced Super Fine Brow Deta...
https://images.ulta.com/is/image/Ulta/badge-free-gift?fmt=png-alphafree gift
https://images.ulta.com/is/image/Ulta/2581443?$md$Tarte Amazonian Clay 16-Hour F...
https://images.ulta.com/is/image/Ulta/badge-free-gift?fmt=png-alphafree gift
https://images.ulta.com/is/image/Ulta/2583761?$md$LORAC Petite PRO Contour Palet...
https://images.ulta.com/is/image/Ulta/badge-online-only?fmt=png-alphaonline only
https://images.ulta.com/is/image/Ulta/2586461?$md$L'Oréal Professionnel Steampod...
https://images.ulta.com/is/image/Ulta/badge-free-gift?fmt=png-alphafree gift
https://images.ulta.com/is/image/Ulta/2583922?$md$Pixi DetoxifEYE Eye Serum
https://images.ulta.com/is/image/Ulta/badge-free-gift?fmt=png-alphafree gift
https://images.ulta.com/is/image/Ulta/2581908?$md$Buxom Ash K Holm Eyeshadow Pal...
https://images.ulta.com/is/image/Ulta/badge-whats-new?fmt=png-alphawhats new
https://images.ulta.com/is/image/Ulta/2582465?$md$RoC Multi Correxion Hyaluronic...
https://images.ulta.com/is/image/Ulta/badge-whats-new?fmt=png-alphawhats new
https://images.ulta.com/is/image/Ulta/2582690?$md$Burt's Bees Goodness Glows Mir...
https://images.ulta.com/is/image/Ulta/badge-whats-new?fmt=png-alphawhats new
https://images.ulta.com/is/image/Ulta/2584128?$md$fresh Soy Face Cleanser
https://images.ulta.com/is/image/Ulta/badge-free-gift?fmt=png-alphafree gift
https://images.ulta.com/is/image/Ulta/2584074?$md$Briogeo Curl Charisma Rice Ami...
https://images.ulta.com/is/image/Ulta/2541274?$md$Wella Invigo Brilliance Mask F...
https://images.ulta.com/is/image/Ulta/badge-ulta-exclusive?fmt=png-alphaulta exclusive
https://images.ulta.com/is/image/Ulta/2564042?$md$Bondi Boost Miracle Mask
https://images.ulta.com/is/image/Ulta/2580723?$md$Verb Hydrating Hair Mask
https://images.ulta.com/is/image/Ulta/badge-free-gift?fmt=png-alphafree gift
https://images.ulta.com/is/image/Ulta/2563808?$md$ULTA Luxe Liquid Lipstick
https://images.ulta.com/is/image/Ulta/badge-free-gift?fmt=png-alphafree gift
https://images.ulta.com/is/image/Ulta/2581860?$md$DevaCurl CURLBOND Re-Coiling T...
https://images.ulta.com/is/image/Ulta/2577143?$md$Pacifica Vegan Silk Instant Gl...
https://images.ulta.com/is/image/Ulta/badge-online-only?fmt=png-alphaonline only
https://images.ulta.com/is/image/Ulta/2584258?$md$SEEN Deeper Conditioner
https://images.ulta.com/is/image/Ulta/badge-online-only?fmt=png-alphaonline only
https://images.ulta.com/is/image/Ulta/2584275?$md$SEEN Mini Blow-Out Creme, Frag...
https://images.ulta.com/is/image/Ulta/badge-online-only?fmt=png-alphaonline only
https://images.ulta.com/is/image/Ulta/2584263?$md$SEEN Minis, Fragrance Free
https://images.ulta.com/is/image/Ulta/badge-online-only?fmt=png-alphaonline only
https://images.ulta.com/is/image/Ulta/2584261?$md$SEEN Deeper Conditioner, Fragr...
https://images.ulta.com/is/image/Ulta/badge-online-only?fmt=png-alphaonline only
https://images.ulta.com/is/image/Ulta/2584266?$md$SEEN Shampoo, Fragrance Free
https://images.ulta.com/is/image/Ulta/badge-whats-new?fmt=png-alphawhats new
https://images.ulta.com/is/image/Ulta/2584265?$md$SEEN Shampoo
https://images.ulta.com/is/image/Ulta/badge-online-only?fmt=png-alphaonline only
https://images.ulta.com/is/image/Ulta/2584276?$md$SEEN Blow-Out Creme, Fragrance...
https://images.ulta.com/is/image/Ulta/badge-whats-new?fmt=png-alphawhats new
https://images.ulta.com/is/image/Ulta/2584269?$md$SEEN Conditioner
https://images.ulta.com/is/image/Ulta/badge-whats-new?fmt=png-alphawhats new
https://images.ulta.com/is/image/Ulta/2584280?$md$SEEN Mini Curly Creme
https://images.ulta.com/is/image/Ulta/badge-online-only?fmt=png-alphaonline only
https://images.ulta.com/is/image/Ulta/2584277?$md$SEEN Curly Creme, Fragrance Fr...
https://images.ulta.com/is/image/Ulta/badge-online-only?fmt=png-alphaonline only
https://images.ulta.com/is/image/Ulta/2584272?$md$SEEN Conditioner, Fragrance Fr...
https://images.ulta.com/is/image/Ulta/badge-whats-new?fmt=png-alphawhats new
https://images.ulta.com/is/image/Ulta/2584273?$md$SEEN Blow-Out Creme


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 3 3


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
http://ulta.com/ui/static/css/vendor.1624512260194.cssstylesheet
http://ulta.com/ui/static/css/common.1624512260194.cssstylesheet
http://ulta.com/ui/static/css/mhp.1624512260194.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
41 11 52


Too many (11) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 11
Script URL Type
http://ulta.com/ruxitagentjs_ICA27SVfghjqrux_10219210628133341.jstext/javascript
https://ajax.googleapis.com/ajax/libs/jquery/3.3.1/jquery.min.jstext/javascript
text/javascript
text/javascript
text/javascript
https://www.ulta.com/ui/static/javascripts/vendor.1624512260194.js
https://www.ulta.com/ui/static/javascripts/common.1624512260194.js
https://www.ulta.com/ui/static/javascripts/mhp.1624512260194.js
text/javascript
text/javascript
http://ulta.com/static/javascripts/akCookie.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
5 Excellent! the website has a high page rank (5/10).

5
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
77
Excellent! You do have a lot of root domains (77) linked to your site ulta.com.

77
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 51,129
  Facebook Shares 20,269
  Facebook Comments 12,065
  Tweets 14
  LinkedIn 497

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/UltaBeauty/
Twitter Accounthttps://twitter.com/ultabeauty
Google+ PageNot Found


Trustworthiness
89

Excellent! the website has a good Trustworthiness Score (89/100).

89
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
87 Excellent! the website has a good Child Safe Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site ulta.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
2,960th most visited website in the world.
665th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - ulta.com) hosted on the same server as ulta.com (ip : 23.11.251.194).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.11.251.194) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
23 years, 151 days old ( 1st registered on : 1998-02-27 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 211 days from today ( expires on : 2022-02-25 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
ulta.com ( 8 characters )

Domain Registrar : Network Solutions, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1998-02-27 1998-02-27 2022-02-25
23 years, 151 days old 23 years, 151 days ago 0 years, 211 days from today
23 years, 151 days old




Domain is going to expire in less than a year time (0 years, 211 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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