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upenn.edu favicon upenn.edu

Excellent Practice31
Improvement Could be Made11
Critical Issues to Attend9
Mar 23, 2024 05:11 PM

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Detailed Reviews

Related Category
Most related categories of this website.

college   courses   education   energy   institute   museum   science   university  

Title
University of Pennsylvania

Words count: 3    Unique Words: 3    Length: 26 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Topics Featured

Words count: 2    Length: 15 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too short!

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
University of Pennsylvania www.upenn.edu/
Topics Featured

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

academics  annual  arts  business  campus  climate  color  community  diversity  education  events  health  history  humanities  innovation  law  learning  life  national  navigation  nbsp  news  penn  pennsylvania  philadelphia  programs  rsquo  sciences  search  security  site  social  studies  support  sustainability  technology  today  toggle  university  year 

Top 20 Keywords
Total Terms Count: 1,050

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
penn 32 3.05%
sciences 26 2.48%
community 19 1.81%
news 17 1.62%
campus 16 1.52%
rsquo 12 1.14%
arts 10 0.95%
health 10 0.95%
university 10 0.95%
humanities 9 0.86%
social 9 0.86%
technology 8 0.76%
education 8 0.76%
pennsylvania 7 0.67%
life 7 0.67%
business 7 0.67%
law 7 0.67%
today 7 0.67%
philadelphia 6 0.57%
history 6 0.57%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
114460000001062

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Penn celebrates operation and benefits of largest solar power project in Pennsylvania

<H2>

(14)
News
News
News
News
News
News
In hot water: Coral resilience in the face of climate change
Upcoming Events
Inspiring Impact through Philanthropy
University Life
Penn Priorities
Stay Connected
Navigate
Penn's Heritage

<H3>

(46)
Campus & Community
Physician, researcher, best-selling author Siddhartha Mukherjee to speak at Penn’s 268th Commencement
Challenging the boundaries of STEM
2023 PIP/PEP winners: Where are they now?
‘Behind the Startup’ looks at venture capital and inequality
37th annual Women of Color Day at Penn
A humanities pathway to pre-med
Confidence in science remains high, but public questions adherence to science’s norms
The majority of Americans do not support anti-democratic behavior, even when elected officials do
‘Behind the Startup’ looks at venture capital and inequality
Transportation Secretary Pete Buttigieg speaks at Fels
Open expression and the role of universities
Challenging the boundaries of STEM
Physician, researcher, best-selling author Siddhartha Mukherjee to speak at Penn’s 268th Commencement
37th annual Women of Color Day at Penn
2023 PIP/PEP winners: Where are they now?
Saving lives by distributing Narcan
Using data to inform a safer, more supportive campus environment
The West Philadelphia Collaborative History Project chronicles a community’s past
First-year Gobhanu Korisepati receives a 2024 Legacy Award
Want to achieve your dreams? Try subdividing your goals
Marking 60 years of New York Times v. Sullivan
Discussing open expression on college campuses
How AI tools can help assess verbal eyewitness statements
Initial SARS-CoV-2 vaccinations prime immune cells to respond to subsequent variants
Mapping pancreatic cancer to improve immunotherapy
‘Dual target’ cell therapy appears to shrink brain tumors
Understanding disease prevalence in Pennsylvania wild turkeys
New guideline on acute dental pain management
Finding solutions for burnout among nurses of color
Accelerating CAR T cell therapy: Lipid nanoparticles speed up manufacturing
Using theater and the arts to empower communities in the energy transition
Interfacial phenomena: Samantha McBride’s untapped resource for water sustainability
Soft support can make unexpectedly stable glass
Structural elements of archaea
The role of history in how efficient color names evolve
Science & Technology
13th Annual Powwow
Dads Defending Democracy
Distinguished Lecture in African Studies
Climate and Sustainability Action Plan
Diversity and Inclusion
Campaign for Community
Research & Innovation
Follow us on social media
Equal Opportunity and Nondiscrimination at Penn
<EM> (1)As America’s first university, Penn has a history that dates back to 1740 and shares many ties with the colonial city of Philadelphia and the birth of our nation.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.18 seconds - 268.90 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
6.91 s 0.05 s 0.05 s 0.01 s 3.87 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
48 Kb (48,402 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
48 Kb (48,402 bytes) 9 Kb (8,691 bytes) 40 Kb (39,711 bytes) 21.89 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
5 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (u@penn.php) was detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.upenn.edu/ and http://upenn.edu are resolved to the same url :https://www.upenn.edu/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://giving.aws.cloud.upenn.edu/?appeal=UPNWEB


You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://portal.apps.upenn.edu/penn_portal/student.php
https://portal.apps.upenn.edu/penn_portal/u@penn.php


You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
166 10 176


Too many links (176), it may be considered as spam!

Internal Links (link to pages within this domain) - 166
URL Anchor Text
http://upenn.edu/#contentSkip to main content
http://upenn.edu/#siteSearchGo to site search
http://upenn.edu/#primary-navigationGo to primary navigation
http://upenn.edu/#resources-navigationGo to resources navigation
http://upenn.edu/.cls-1 { fill: #fff; ...
http://upenn.edu/academicsAcademics
http://upenn.edu/academics/undergraduateUndergraduate
http://upenn.edu/academics/graduateGraduate
http://upenn.edu/academics/schoolsSchools
http://upenn.edu/academics/global-initiativesGlobal Initiatives
http://upenn.edu/academics/interdisciplinaryInterdisciplinary
http://upenn.edu/academics/online-learningOnline Learning
http://upenn.edu/academics/off-campus-learningOff-campus Learning
https://www.library.upenn.edu/Libraries
http://upenn.edu/admissionsAdmissions & Aid
http://upenn.edu/athletics-and-recreationAthletics
http://upenn.edu/research-and-innovationResearch & Innovation
http://upenn.edu/research-and-innovation/research-enterpriseResearch Enterprise
http://upenn.edu/research-and-innovation/research-newsResearch News
http://upenn.edu/life-at-pennLife at Penn
http://upenn.edu/life-at-penn/artsArts & Culture
http://upenn.edu/life-at-penn/communityCommunity Involvement
http://upenn.edu/life-at-penn/philadelphiaPenn & Philadelphia
http://upenn.edu/life-at-penn/diversityDiversity
http://upenn.edu/life-at-penn/groups-and-organizationsGroups & Organizations
http://upenn.edu/life-at-penn/housing-and-diningHousing & Dining
http://upenn.edu/life-at-penn/health-and-wellnessHealth & Wellness
http://upenn.edu/life-at-penn/safetySafety & Security
http://upenn.edu/life-at-penn/safety/emergency-phone-numbersEmergency Contacts
http://upenn.edu/life-at-penn/safety/emergency-preparednessEmergency Preparedness
http://upenn.edu/life-at-penn/religionSpirituality & Religion
http://upenn.edu/aboutAbout
https://president.upenn.edu/Office of the President
http://upenn.edu/about/trustees-and-administrationTrustees & Administration
https://in-principle-and-practice.upenn.edu/In Principle and Practice
http://upenn.edu/about/historyHistory
http://upenn.edu/about/sustainabilitySecuring a Sustainable Future
http://upenn.edu/about/sustainability/climate-investmentsClimate Investments
http://upenn.edu/about...tainability/sustainability-initiativesSustainability Initiatives
http://upenn.edu/about/sustainability/research-and-teachingResearch & Teaching
http://upenn.edu/about/sustainability/news-and-announcementsNews & Announcements
http://upenn.edu/about/communicationsNews, Media, & Communication S...
http://upenn.edu/about/faqFAQ
http://upenn.edu/about/policiesPolicies
http://upenn.edu/about/factsFacts
https://portal.apps.upenn.edu/penn_portal/student.phpCurrent Students
https://portal.apps.upenn.edu/penn_portal/u@penn.phpFaculty & Staff
http://upenn.edu/parentsParents
https://www.alumni.upenn.eduAlumni
http://upenn.edu/visitorsVisitors
http://upenn.edu/penn-a-zA-Z
http://upenn.edu/directoriesDirectory
https://provider.www.upenn.edu/computing/webmail/index.phpWebmail
http://upenn.edu/servicesServices
https://giving.aws.cloud.upenn.edu/?appeal=UPNWEBGive to Penn
https://penntoday.upen...rgest-solar-power-project-pennsylvaniaPenn celebrates operation and ...
https://penntoday.upenn.edu/topic/campus-and-communiityCampus & Community
https://penntoday.upen...kherjee-speak-penns-268th-commencementPhysician, researcher, best-se...
https://penntoday.upenn.edu/topic/campus-and-communiityCampus & Community
https://penntoday.upen...posium-highlights-integrated-knowledgeChallenging the boundaries of ...
https://penntoday.upenn.edu/topic/campus-and-communiityCampus & Community
https://penntoday.upen...enn-pip-pep-winners-where-are-they-now2023 PIP/PEP winners: Where ar...
https://penntoday.upen...ic/arts-humanities-and-social-sciencesArts, Humanities, & Social Sci...
https://penntoday.upen...n-shestakofsky-behind-the-startup-book‘Behind the Startup’ looks at ...
https://penntoday.upenn.edu/topic/campus-and-communiityCampus & Community
https://penntoday.upen...7th-annual-women-color-day-penn-awards37th annual Women of Color Day...
https://penntoday.upenn.edu/MORE NEWS VIA PENN TODAY
https://penntoday.upen...ic/arts-humanities-and-social-sciencesArts, Humanities, & Social Sci...
https://penntoday.upenn.edu/news/humanities-pathway-pre-medA humanities pathway to pre-me...
https://penntoday.upen...ic/arts-humanities-and-social-sciencesArts, Humanities, & Social Sci...
https://penntoday.upen...lic-questions-adherence-sciences-normsConfidence in science remains ...
https://penntoday.upen...ic/arts-humanities-and-social-sciencesArts, Humanities, & Social Sci...
https://penntoday.upen...ehavior-even-when-elected-officials-doThe majority of Americans do n...
https://penntoday.upen...ic/arts-humanities-and-social-sciencesArts, Humanities, & Social Sci...
https://penntoday.upen...n-shestakofsky-behind-the-startup-book‘Behind the Startup’ looks at ...
https://penntoday.upen...ic/arts-humanities-and-social-sciencesArts, Humanities, & Social Sci...
https://penntoday.upen...n-secretary-pete-buttigieg-speaks-felsTransportation Secretary Pete ...
https://penntoday.upen...ic/arts-humanities-and-social-sciencesArts, Humanities, & Social Sci...
https://penntoday.upen.../open-expression-and-role-universitiesOpen expression and the role o...
https://penntoday.upenn.edu/MORE NEWS VIA PENN TODAY
https://penntoday.upenn.edu/topic/campus-and-communiityCampus & Community
https://penntoday.upen...posium-highlights-integrated-knowledgeChallenging the boundaries of ...
https://penntoday.upenn.edu/topic/campus-and-communiityCampus & Community
https://penntoday.upen...kherjee-speak-penns-268th-commencementPhysician, researcher, best-se...
https://penntoday.upenn.edu/topic/campus-and-communiityCampus & Community
https://penntoday.upen...7th-annual-women-color-day-penn-awards37th annual Women of Color Day...
https://penntoday.upenn.edu/topic/campus-and-communiityCampus & Community
https://penntoday.upen...enn-pip-pep-winners-where-are-they-now2023 PIP/PEP winners: Where ar...
https://penntoday.upenn.edu/topic/campus-and-communiityCampus & Community
https://penntoday.upen.../news/saving-lives-distributing-narcanSaving lives by distributing N...
https://penntoday.upenn.edu/topic/campus-and-communiityCampus & Community
https://penntoday.upen...fer-more-supportive-campus-environmentUsing data to inform a safer, ...
https://penntoday.upenn.edu/MORE NEWS VIA PENN TODAY
https://penntoday.upenn.edu/topic/education-business-and-lawEducation, Business, & Law
https://penntoday.upen...ory-project-chronicles-communitys-pastThe West Philadelphia Collabor...
https://penntoday.upenn.edu/topic/education-business-and-lawEducation, Business, & Law
https://penntoday.upen...es-2024-legacy-award-humanitarian-workFirst-year Gobhanu Korisepati ...
https://penntoday.upenn.edu/topic/education-business-and-lawEducation, Business, & Law
https://penntoday.upen...your-dreams-try-subdividing-your-goalsWant to achieve your dreams? T...
https://penntoday.upenn.edu/topic/education-business-and-lawEducation, Business, & Law
...

External Links (link to pages on other websites) - 10
URL Anchor Text
https://www.instagram.com/p/C4lS6Agvlou/Interim President J. Larry Jam...
https://twitter.com/Penn/status/1767577552330113051Olympic hopeful Adam Thomson, ...
https://www.instagram.com/p/C4f7chJLyyO/Hurrah, Hurrah, Pie-sylvania! ...
https://instagram.com/uofpennInstagram
https://www.facebook.com/UnivPennsylvaniaFacebook
http://twitter.com/PennTwitter
https://www.flickr.com...photos/universityofpennsylvania/albumsFlickr
http://www.youtube.com/user/univpennsylvaniaYouTube
https://www.linkedin.com/school/university-of-pennsylvaniaLinkedIn
https://pennathletics.com/Athletics

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
56 56 0


Excellent! all images are associated with an ALT value.

Image URL - 56
URL ALT Text
https://penntoday.upen...0Deborah%20Feingold%29-teaser.jpg?h=56d0ca2e&itok=P4m_rd9ESiddhartha Mukherjee.
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngCynthia Dahl, Pinar Yildirim, ...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngSonura team
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngHeadshot of Benjamin Shestakof...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngValerie Dorsey-Allen poses wit...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngTova Tachau, Emily Monfort, Su...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngA scientific researcher on a c...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngThe American flag in front of ...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngHeadshot of Benjamin Shestakof...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngTransportation Secretary Pete ...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngFour people sit in chairs on a...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngCynthia Dahl, Pinar Yildirim, ...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngSiddhartha Mukherjee.
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngValerie Dorsey-Allen poses wit...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngSonura team
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngMembers of MERT and Wellness a...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngspring trees architecture
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngA vintage postcard of a public...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngPrince William presenting an a...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngA person planning a big projec...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngThe front of the New York Time...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngSigal Ben Porath
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngA robot implying artificial in...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngA person wearing latex gloves ...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngGregory Beatty holds up a lab ...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngCT scan of a brain.
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngGame warden holds wild turkey.
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngAlonso Carrasco-Labra
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngGroup photo at SHINE Invitatio...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngMicroscopic view of lipid nano...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngIntersection of roads and rail...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngCrystalline coffee ring deposi...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngThree glass cubes with light p...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngPhoto of Yellowstone hotspring...
http://upenn.edu/themes/custom/penn_global/assets/img/transparent.pngColor swatches.
http://upenn.edu/sites...24-01/brown_barott_transect-2.jpg?h=7080cf7f&itok=pNuWvDMTdiver swimming above coral ree...
https://penntoday.upen.../event_large/public/2018-05/6.jpg?h=a1e1a043&itok=pDzgpseLPowwow 2018
https://penntoday.upen...copyright%20Adrien%20Williams.jpg?h=c6980913&itok=UvSJ1qSwnorth-street-view-of-the-Perel...
http://upenn.edu/sites/default/files/2021-07/Inspiring-Impact-Campaign-Logo.pngInspiring Impact through Phila...
http://upenn.edu/sites/default/files/2023-05/university-life-logo-white.pngUniversity Life
http://upenn.edu/sites...-12/mark-alan-hughes-kleinman.jpg?h=34d9d7d1&itok=yb2jj8X7mark alan hughes at the kleinm...
http://upenn.edu/sites...ic/2020-12/diversity-jackson-hbo-editing.jpg?itok=TCNoZ8Glstudents editing video in jack...
http://upenn.edu/sites...2020-12/detlefsen-classroom-1.jpg?h=db04e5f5&itok=3aAgkqYKkaren detlefsen classroom with...
http://upenn.edu/sites...-12/research-innovation-singh.jpg?h=75ed424a&itok=KSE1CWzSsingh nano clean room
http://upenn.edu/sites...x1/public/2024-03/president-pennsquah-sq.png?itok=LstXUIrAInterim President J. Larry Jam...
http://upenn.edu/theme...custom/penn_global/assets/img/svg/icon-instagram-white.svgInstagram
http://upenn.edu/themes/custom/penn_global/assets/img/svg/icon-twitter-white.svgTwitter
http://upenn.edu/sites.../social_card_1x1/public/2024-03/piday-sq.png?itok=8brzBUC6A pie on a red and blue backdr...
http://upenn.edu/theme...custom/penn_global/assets/img/svg/icon-instagram-white.svgInstagram
http://upenn.edu/themes/custom/penn_global/assets/img/svg/icon-instagram.svgInstagram icon
http://upenn.edu/themes/custom/penn_global/assets/img/svg/icon-facebook.svgFacebook icon
http://upenn.edu/themes/custom/penn_global/assets/img/svg/icon-twitter.svgTwitter icon
http://upenn.edu/themes/custom/penn_global/assets/img/svg/icon-flickr.svgFlickr icon
http://upenn.edu/themes/custom/penn_global/assets/img/svg/icon-youtube.svgYouTube icon
http://upenn.edu/themes/custom/penn_global/assets/img/svg/icon-linkedin.svgLinkedIn icon
http://upenn.edu/themes/custom/penn_starter/assets/img/UPenn-logo.svgUniversity of Pennsylvania


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
2 3 5


You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
http://upenn.edu/sites...es/css/css_S5zQM15dSgt3nwMG0ou5KtBmHwNWXzBg71WCAYd1Sg4.cssstylesheet
http://upenn.edu/sites...es/css/css_Tp0JYRf0L7En0UyYS5QKoM8-G7s777z-2FnYOhUP__o.cssstylesheet
https://fonts.googleap...mily=EB+Garamond|Roboto:400,400i,500,700,700i&display=swapstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
6 2 8


You have 6 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type
http://upenn.edu/sites.../google_tag/upstream_container/google_tag.script.js?sasd41
http://upenn.edu/sites...files/js/js_9yln0vgfRfLFxJ7emehKtJCszOvllR5JbwjA1N1btGY.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://upenn.edu/research-and-innovation/research-newsResearch News


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
292
Excellent! You do have a lot of root domains (292) linked to your site upenn.edu.

292
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,099
  Facebook Shares 848
  Facebook Comments 746
  Tweets 142
  LinkedIn 21

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/UnivPennsylvania
Twitter Accounthttps://twitter.com/Penn/status/1767577552330113051
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site upenn.edu is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
2,716th most visited website in the world.
855th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (21 - slate.com, 247sports.com, lafourchette.com, uwaterloo.ca, votesmart.org, iso27001standard.com, wuestenigel.com, chime.com, airforce-technology.com, revcom.us, blackaffiliates.com, mayuzumierika.com, daniellesteel.com, innography.com, opensource.com, starwarsminute.com, tr.ee, promofarma.com, letterboxd.show, idbinvest.org, alphauniverse.com) hosted on the same server as upenn.edu (ip : 151.101.194.133).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 151.101.194.133) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
37 years, 300 days old ( 1st registered on : 1986-06-02 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 124 days from today ( expires on : 2024-07-31 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
upenn.edu ( 9 characters )

Domain Registrar : EDUCASE

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1986-06-02 1986-06-02 2024-07-31
37 years, 300 days old 37 years, 300 days ago 0 years, 124 days from today
37 years, 300 days old


Domain Name Servers used by upenn.edu
DNS Name IP Address
upenn.edu151.101.66.133


Domain is going to expire in less than a year time (0 years, 124 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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