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usni.org favicon U.S. Naval Institute | The Independent Forum of the Sea Services usni.org

Excellent Practice34
Improvement Could be Made10
Critical Issues to Attend7
Sep 20, 2021 04:09 AM

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Detailed Reviews

Related Category
Most related categories of this website.

art   comics   community   dog   museum   science   television   video  

Title
U.S. Naval Institute | The Independent Forum of the Sea Services

Words count: 11    Unique Words: 11    Length: 64 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The U.S. Naval Institute provides an independent forum for those who seek to advance and strengthen the naval profession.

Words count: 20    Length: 121 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
U.S. Naval Institute | The Independent Forum of the Sea ... www.usni.org/
The U.S. Naval Institute provides an independent forum for those who seek to advance and strengthen the naval profession.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advance  aircraft  american  archives  article  aviation  books  budget  coast  commander  donate  events  forum  future  guard  history  independent  institute  join  learn  magazine  main  membership  naval  navy  nbsp  news  officers  powers  press  proceedings  profession  reach  read  rsquo  sea  september  services  subscriber  usni 

Top 20 Keywords
Total Terms Count: 748

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
naval 32 4.28%
institute 15 2.01%
navy 11 1.47%
history 10 1.34%
news 10 1.34%
proceedings 9 1.20%
donate 7 0.94%
rsquo 7 0.94%
september 6 0.80%
usni 6 0.80%
article 6 0.80%
powers 5 0.67%
forum 5 0.67%
sea 5 0.67%
join 5 0.67%
aviation 5 0.67%
american 5 0.67%
nbsp 5 0.67%
independent 4 0.53%
officers 4 0.53%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
126119000000047

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Welcome to the U.S. Naval Institute

<H2>

(26)
Main navigation
Main navigation (Sticky)
The home of influential debate since 1873
Dare to read, think, speak, and write
Keeping naval history relevant
Membership advances the naval profession
Naval Flight Officers’ Unmanned Future
American Naval Dominance Is Not a Birthright
Achieving Mission Alignment in Naval Aviation
Watching the Fall of Kabul: A GWOT Veteran’s Perspective
The American Sea Power Project
Two Injured After Navy T-45C Trainer Crashes in Texas Neighborhood
Salvage Ship, Sonar Scanning Pacific Waters for MH-60S Helicopter in Fatal Mishap
Proceedings Podcast Episode 238 (FTD): MCPOCG Speaks!
Marine Corps Officers Need Better Naval Integration Education
Proceedings Podcast Episode 237: Maritime Solutions to Continental Conundrums
The Coast Guard Needs a Culture Change
ZAPAD 2021 Brief
9/11: A Shattered Morning at the Pentagon
Lessons in Accountability: Charles McVay and the Indianapolis
A Rolling Thunder True Story
'We're Having Another Pearl Harbor Right Now!'
The Dropping of the TURDSID in Vietnam
Uneasy Diplomacy: Churchill and Stalin
On Our Scope
Footer menu

<H3>

(11)
Australia Needs Nuclear Sub for ‘Regional Superiority’ Defense Minister Says; More U.S. Forces Will Operate in Australia in the Future
Congressional Budget Office Analysis of Navy’s 30-year Shipbuilding Plan
French Attack Boat Design, Costs Opened Door to Nuclear Australian Sub Says Expert
Carrier USS Ronald Reagan Leaves Middle East After Almost 3 Months; Essex ARG, 11th MEU Enters the Persian Gulf
Proceedings
Naval History
Become a Member
Donate Today
Advertise
Buy a Gift
Quicklinks

<H4>

(9)
Breaking News
From Our Publications
How Can I Help the Institute?
Join for as low as $39
Invest in the U.S. Naval Institute
Your one-stop for reaching the Sea Service’s influencers and most important players
Show your pride in the U.S. Naval Institute
Receive the Newsletter


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
43.7

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.26 seconds - 64.01 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.38 s 0.02 s 0.02 s 0.00 s 1.33 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
17 Kb (16,643 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
17 Kb (16,643 bytes) 6 Kb (5,829 bytes) 11 Kb (10,814 bytes) 53.90 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
2 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.usni.org/ and http://usni.org are resolved to the same url :https://www.usni.org/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
90 7 97


Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 90
URL Anchor Text
http://usni.org/#main-contentSkip to main content
http://usni.org/
http://usni.org/foundationDonate
http://usni.org/cartCart
http://usni.org/userJoin or Log In
http://usni.org/searchSearch
http://usni.org/about-us/mission-and-visionAbout Us
http://usni.org/joinMembership
http://usni.org/press/booksBooks & Press
https://news.usni.org/USNI News
http://usni.org/magazines/proceedingsProceedings
http://usni.org/magazines/naval-history-magazineNaval History
http://usni.org/archives/aboutArchives
http://usni.org/eventsEvents
http://usni.org/donateDonate
http://usni.org/
http://usni.org/foundationDonate
http://usni.org/cartCart
http://usni.org/userJoin or Log In
http://usni.org/searchSearch
http://usni.org/about-us/mission-and-visionAbout Us
http://usni.org/joinMembership
http://usni.org/press/booksBooks & Press
https://news.usni.org/USNI News
http://usni.org/magazines/proceedingsProceedings
http://usni.org/magazines/naval-history-magazineNaval History
http://usni.org/archives/aboutArchives
http://usni.org/eventsEvents
http://usni.org/donateDonate
http://usni.org/about-us/mission-and-visionLearn More
http://usni.org/magazines/proceedingsProceedings Magazine
http://usni.org/magazines/naval-history-magazineNaval History
http://usni.org/joinBecome a Member
http://usni.org/magaz...r/naval-flight-officers-unmanned-futureP Featured Arti...
http://usni.org/magaz...r/naval-flight-officers-unmanned-futureNaval Flight Officers’ Unmanne...
http://usni.org/magaz...american-naval-dominance-not-birthrightP The American ...
http://usni.org/magaz...american-naval-dominance-not-birthrightAmerican Naval Dominance Is No...
http://usni.org/magaz...ieving-mission-alignment-naval-aviationFeatured Article
http://usni.org/magaz...ieving-mission-alignment-naval-aviationAchieving Mission Alignment in...
http://usni.org/magaz...ng-fall-kabul-gwot-veterans-perspectiveCommentary
http://usni.org/magaz...ng-fall-kabul-gwot-veterans-perspectiveWatching the Fall of Kabul: A ...
http://usni.org/american-sea-power-projectU.S. Naval Institute
http://usni.org/american-sea-power-projectThe American Sea Power Project
https://news.usni.org...c-trainer-crashes-in-texas-neighborhoodUSNI News
https://news.usni.org...c-trainer-crashes-in-texas-neighborhoodTwo Injured After Navy T-45C T...
https://news.usni.org...s-for-mh-60s-helicopter-in-fatal-mishapUSNI News
https://news.usni.org...s-for-mh-60s-helicopter-in-fatal-mishapSalvage Ship, Sonar Scanning P...
https://news.usni.org...will-operate-in-australia-in-the-futureAustralia Needs Nuclear Sub fo...
https://news.usni.org...ysis-of-navys-30-year-shipbuilding-planCongressional Budget Office An...
https://news.usni.org...r-to-nuclear-australian-sub-says-expertFrench Attack Boat Design, Cos...
https://news.usni.org...ex-arg-11th-meu-enters-the-persian-gulfCarrier USS Ronald Reagan Leav...
http://usni.org/magaz...s-podcast-episode-238-ftd-mcpocg-speaksPodcast
http://usni.org/magaz...s-podcast-episode-238-ftd-mcpocg-speaksProceedings Podcast Episode 23...
http://usni.org/magaz...need-better-naval-integration-educationMarine Corps Officers Need Bet...
http://usni.org/magaz...-podcast-episode-237-maritime-solutionsProceedings Podcast Episode 23...
http://usni.org/magaz...tember/coast-guard-needs-culture-changeThe Coast Guard Needs a Cultur...
http://usni.org/magaz...eedings/2021/september/zapad-2021-briefZAPAD 2021 Brief
http://usni.org/magaz...eptember/911-shattered-morning-pentagon9/11: A Shattered Morning at t...
http://usni.org/magazines/proceedingsREAD THE LATEST ISSUE
http://usni.org/lesso...tability-charles-mcvay-and-indianapolisArticle
http://usni.org/lesso...tability-charles-mcvay-and-indianapolisLessons in Accountability: Cha...
http://usni.org/magaz...2021/october/rolling-thunder-true-storyA Rolling Thunder True Story
http://usni.org/magaz...e-having-another-pearl-harbor-right-now'We're Having Another Pearl Ha...
http://usni.org/magaz...e/2021/october/dropping-turdsid-vietnamThe Dropping of the TURDSID in...
http://usni.org/magaz...r/uneasy-diplomacy-churchill-and-stalinUneasy Diplomacy: Churchill an...
http://usni.org/magaz...history-magazine/2021/october/our-scopeOn Our Scope
http://usni.org/magazines/naval-history-magazineREAD THE LATEST ISSUE
http://usni.org/joinJoin Now
http://usni.org/donateDonate Now
http://usni.org/advertise-usLearn More
http://usni.org/press/giftsView Other Gifts
http://usni.org/about-us/mission-and-visionAbout the Naval Institute
http://usni.org/press/booksBooks & Press
http://usni.org/naval-history-magazineNaval History Magazine
https://news.usni.orgUSNI News
http://usni.org/proceedings-magazineProceedings
http://usni.org/press/oral-historiesOral Histories
http://usni.org/eventsEvents
http://usni.org/donateNaval Institute Foundation
https://photos.usni.org/Photos & Historical Prints
http://usni.org/archives/aboutNaval Institute Archives
http://usni.org/email-signupSign Up Now
http://usni.org/privacy-policyPrivacy Policy
http://usni.org/privacy-policyPrivacy Policy
http://usni.org/terms-useTerms of Use
http://usni.org/contact-usContact Us
http://usni.org/advertise-usAdvertise With Us
http://usni.org/faqFAQ
http://usni.org/content-licenseContent License
http://usni.org/media-inquiriesMedia Inquiries

External Links (link to pages on other websites) - 7
URL Anchor Text
https://gate.sc/?url=...conundrums&token=54cf20-1-1631635641243www.usni.org/magazines/proceed...
https://soundcloud.com/tags/americanseapowerprojectAmericanSeapowerProject
https://mailchi.mp/usni/happy-birthday-naval-instituteExample Newsletter
https://www.facebook.com/NavalInstituteFacebook
https://twitter.com/navalinstituteTwitter
https://www.linkedin.com/company/96753/LinkedIn
https://www.instagram.com/navalinstitute/Instagram

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
17 14 3


3 images do not have Alt values.

Image URL - 17
URL ALT Text
http://usni.org/theme.../custom/usni_bootstrap/dist/images/usni_logo_text_white.svgUSNI Logo
http://usni.org/themes/custom/usni_bootstrap/dist/images/usni_logo_minimized.svgUSNI Logo
http://usni.org/themes/custom/usni_bootstrap/dist/images/usni_logo_full.svgUSNI Logo
http://usni.org/theme.../custom/usni_bootstrap/dist/images/usni_logo_text_white.svgUSNI Logo
http://usni.org/themes/custom/usni_bootstrap/dist/images/usni_logo_minimized.svgUSNI Logo
http://usni.org/themes/custom/usni_bootstrap/dist/images/usni_logo_full.svgUSNI Logo
http://usni.org/sites...styles/teaser/public/Scarbro-PRO-9-21%201.jpg?itok=s0nHGa3VPlane
http://usni.org/sites...es/styles/teaser/public/ASPP-PRO-9-21%201.jpg?itok=ZV3mL4u2FDR
http://usni.org/sites...r/public/60R%27s%20on%20Reagan_May%202017.jpg?itok=6WpZYgnYMH-60 helicopters on board the...
http://usni.org/sites...blic/4937cbd6-f939-45c1-8f5d-8d70c21f14d3.jpg?itok=bJSUYRpuAfghans on USAF C-17 fleeing K...
http://usni.org/sites...t/files/styles/teaser/public/SNA%20Banner.png?itok=bDs2XB2dSNA 2021 Banner
https://news.usni.org/wp-content/uploads/2017/06/170320-N-QI061-024.jpg
https://news.usni.org/wp-content/uploads/2020/07/HOSDominator2.jpg
http://usni.org/sites...easer/public/Podcast%20Promo_0.jpg?h=daff583c&itok=JceADyrf
http://usni.org/sites...yles/teaser/public/80-G-490321.jpg?h=56eed79b&itok=iyPg0Yg_McVay
http://usni.org/sites/default/files/inline-images/mug-small_1.pngU.S Naval Institute Coffee Mug
http://usni.org/sites/default/files/logo-white.pngUSNI Logo White


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 2 2


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://usni.org/sites...les/css/css_XjV-PcRzdzLRL8s0kSplYjFbvAcefmwUdwIt3KWv0A0.cssstylesheet
http://usni.org/sites...les/css/css_yfrONjcd5jaaEkUoNYestF8y-rLrA22JOXV_zpQavso.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
17 11 28


Too many (11) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 11
Script URL Type
http://usni.org/sites/default/files/google_tag/google_tag.script.js?qynrsi
http://usni.org/sites.../files/js/js_0hML1Dp_PPqZJKjEtcOhAmx-NOP2UtaHLWRZMGcljOA.js
http://usni.org/sites.../files/js/js_I2bNi2d9diZNWrNL9QTBt7ZZRy4XHBgdHWC__Npok_0.js
https://static.addtoany.com/menu/page.js
http://usni.org/sites.../files/js/js_SNzU_Htawlv3CfdvDtA6kvsqP2uLlMFXurci-OQaQ6c.js
https://polyfill.io/v3/polyfill.min.js?features=fetch
https://unpkg.com/react@16.12.0/umd/react.production.min.js
https://unpkg.com/react-dom@16.12.0/umd/react-dom.production.min.js
http://usni.org/sites.../files/js/js_x2kr5oGN1zwF5QhuM4G0trnCbPl3adjFUhfT-2mFPfI.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://news.usni.org/USNI News


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
35
Fair Enough! number of root domains (35) linked to your site usni.org could be improved.

35
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 134
  Facebook Shares 155
  Facebook Comments 166
  Tweets 0
  LinkedIn 24

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/NavalInstitute
Twitter Accounthttps://twitter.com/navalinstitute
Google+ PageNot Found


Trustworthiness
86

Excellent! the website has a good Trustworthiness Score (86/100).

86
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site usni.org is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
74,594th most visited website in the world.
22,007th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain usni.org is the only one hosted on the server (ip : 104.22.37.238).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.22.37.238) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 112 days old ( 1st registered on : 1996-05-31 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 250 days from today ( expires on : 2022-05-29 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
usni.org ( 8 characters )

Domain Registrar : Public Interest Registry

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-05-31 2021-05-31 2022-05-29
25 years, 112 days old 0 years, 112 days ago 0 years, 250 days from today
25 years, 112 days old


Domain Name Servers used by usni.org
DNS Name IP Address
lara.ns.cloudflare.com172.64.32.128
tim.ns.cloudflare.com173.245.59.145


Domain is going to expire in less than a year time (0 years, 250 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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