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  Home Latest Reports SEO Compare Title/Meta Optimizer   XML Sitemap Generator Whois Lookup Keywords Map Website Directory   Most Backlinks   Most Valuable Most Optimized favicon York News, Sport and Events | The York Press

Excellent Practice33
Improvement Could be Made10
Critical Issues to Attend9
Dec 2, 2022 01:29 AM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Move the 81 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Reduce the number of domains hosted on the same server of your site
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     25
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

advertising   courses   dog   festival   pictures   television   video   wars  

York News, Sport and Events | The York Press

Words count: 8    Unique Words: 7    Length: 44 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
York 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
York news, sport and events from The Press newspaper in York. Includes jobs, property, motors, entertainment, what's on, leisure and business.

Words count: 21    Length: 142 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
York News, Sport and Events | The York Press
York news, sport and events from The Press newspaper in York. Includes jobs, property, motors, entertainment, what's on, leisure and business.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advertising  announcements  articles  book  business  christmas  city  close  community  concert  covid  england  events  film  final  footballing  homes  hospital  house  jobs  local  motoring  moving  national  news  newsletters  newspaper  park  pictures  press  promote  read  rsquo  saved  school  services  sport  wrexham  york  yorkshire 

Top 20 Keywords
Total Terms Count: 1,063

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
york 58 5.46%
news 15 1.41%
local 14 1.32%
business 12 1.13%
city 11 1.03%
sport 9 0.85%
rsquo 9 0.85%
articles 8 0.75%
school 7 0.66%
press 7 0.66%
read 7 0.66%
events 7 0.66%
christmas 6 0.56%
jobs 5 0.47%
pictures 5 0.47%
saved 5 0.47%
homes 4 0.38%
footballing 4 0.38%
final 4 0.38%
national 4 0.38%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Top Stories
Readers' letters
National Sport
Find Local Events
Business news
Education news
National News


What's On
Eating Out
True Crime UK
Dad claims shoulder trapped by metal bar on York fairground ride A DAD claims his shoulder and neck were trapped by a metal bar which descended on him while he was trying to help a child on a York fairground ride.
Here's why this York school is celebrating today
Woman on roof in North Yorkshire - emergency crews called in
Car crashes into pylon in North Yorkshire village
Amazing willow sculptures bring Christmas classic to life at York park
Driver jailed for 120mph chase through A64 accident blackspot
York MP blames government 'incompetence' as 'winter of discontent' looms
Wrexham clash 'not a free hit', insists York City interim manager Tim Ryan TIM RYAN insists that he does not see York City’s clash against Vanarama National League leaders Wrexham as a free hit.
York footballing heroes to be immortalised in city
York City defender Ryan Fallowfield to miss Wrexham clash with hamstring injury
England star withdraws from World Cup squad due to 'personal reasons'
Former York City star Ben Godfrey passes injury test for Everton Under-23s
OPPOSITION INSIGHT: 'Promotion or bust' for Wrexham this season, says podcaster
Odds-on favourite for York City job, Sam Hird, turns down approach from Minstermen
David Haye confident Derek Chisora is ‘ready to go’ against Tyson Fury
Why 100k is needed to restore Elvington’s wartime control tower: PICTURES
'A thousand Christmases in one' - school unveils rocking horses found in cellar
Ruby Wax, Mel B and Emily Atack on their global pursuit of pioneer from near York
PICTURES: Here is how York Minster would look if designed by other famous architects
Villagers launch bid to reopen boarded up village pub dating back 200 years
York footballing heroes to be immortalised in city
York bus services saved by city council
York cafe brews a £17,239 boost for York charity
York clothing stores saved in take-over
York adventurer in Antarctic mountain challenge
Here's why this York school is celebrating today
Meeting set to discuss 'brutal' wage cuts at York schools in run up to Christmas
'Incredibly moving' concert by York music and arts provider at popular venue
This popular York school has reason to celebrate
School chef from York had perverted interest in children, court hears
Seoul places new sanctions on North Korea over arms build-up
follow us


Tories should 'come clean' over tax rises
York Minster solar panels will pay off
'Where will I park for work when council axes spaces?'
Brexiteers complain about EU red tape - what about UK red tape?
'Under-pressure York Hospital staff are amazing’
York choir on song for Christmas concerts this week
One more Covid death recorded at York trust hospitals
Selby house prices fall by hundreds - how much your home could be worth
Covid warning to shoppers as study reveals new risk
Sir Elton John to headline Glastonbury 2023 for his final UK show
New shows and films on Netflix this week that you should add to your watchlist
York footballing heroes to be immortalised in city
Kitchen badly damaged in York house fire
'Serious and significant' concerns about maternity services at York Hospital
York bus services saved by city council
Meeting set to discuss 'brutal' wage cuts at York schools in run up to Christmas
York cafe brews a £17,239 boost for York charity
York jeweller's incident in Coney Street - police update
York clothing stores saved in take-over
York adventurer in Antarctic mountain challenge
Window smashed in criminal damage incident in town
York Business Festival stages successful finale
Concern grows after plans to close East Yorkshire town’s last remaining bank
Christmas book brought to life in window of York gift shop
Latest on man arrested after egg throwing during King Charles York visit
Store urges York customers to help deliver joy this Christmas
Filming planned for York next week
'Incredibly moving' concert by York music and arts provider at popular venue
Councillors spend millions on housing for homeless people in York
Man taken to hospital after serious crash with car in town
Harry Brook stars as England rack up 657 against Pakistan
Buffalo Bills easily account for New England Patriots to move top of AFC East
I’ve got a good heart but I’ve done some stupid stuff, says Jack Grealish
Today at the World Cup: Nations bid to succeed where Germany and Belgium failed
Sir Elton John to headline Glastonbury in final UK show of last ever tour
Labour retains Chester seat in blow to Sunak in first electoral test
Commons committee says reappointing Suella Braverman ‘sets dangerous precedent’
Prince of Wales to meet Joe Biden on final day of US trip
Elon Musk’s company aims to test brain implant in people
Myleene Klass launches festive jumper range for Save the Children with daughters
Modal headline
<I> (14)Close
<STRONG> (5)Piano meter debugger
80% less
local businesses
local services
local community

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.82 seconds - 57.35 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
6.72 s 0.05 s 0.05 s 0.01 s 3.76 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
47 Kb (47,025 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
47 Kb (47,025 bytes) 8 Kb (7,936 bytes) 39 Kb (39,089 bytes) 20.30 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
81 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
IP address of the site is forwarded to, instead of to its domain name site

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
266 16 282

Too many links (282), it may be considered as spam!

Internal Links (link to pages within this domain) - 266
URL Anchor Text Listings An Ad Info Listings An Ad Info in Covid-19 Tributes're Backing York Pride Reporter City FC RLFC United racing sports Life Snooker Championship Sport News news Awards columnists Review's On Events reviews Out Crime UK Notices Memoriam notices announcements Pride Awards 2021 & Harrogate Living Press Top 100 back in pictures pictures pictures Listings An Ad Info's On Out Crime UK Covid-19 Tributes're Backing York claims shoulder trapped by...'s why this York school is... on roof in North Yorkshi...

External Links (link to pages on other websites) - 16
URL Anchor Text Policy & Conditions Terms printing and Mart of Advertising Policy Statement Sales PressPromote Your Event Press, York York Press IPSO here Media Group Ltd

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
60 57 3

3 images do not have Alt values.

Image URL - 60
URL ALT Text Press Miami ride on which (inset... teacher Olivia Hargreaves... and firefighters have b... Dacia Duster crashed into an... Christmas Carol willow sculp... A64 near Whitwell-on-the-H... MP blames government 'inc... are the latest house pric... studies carried out by t... Elton John is to headline ... all the new films and show... McAndrew, York City's form... badly damaged in York ... have been raised abou... Anne Hook, who campaigned... Bank Multi-Academy Trust... mighty fine cheque thanks to... Yorkshire Police has iss... in Stonegate Davis prepares for his n... Yorkshire Police officer... from York enjoy... has continued to grow ... book brought to life... detain a protester afte... in York is relaunching ... Wilson, smoking his tra... and members from Tang Ha... Maskell MP and Cllr De... Yorkshire Police officer... City interim manager Tim ... McAndrew, York City's form... City defender Ryan Fallow...'s Ben White withdraws ... York City defender Ben ...'s Sam Dalby (centre) c... Wanderers first-team co... Chisora and David Haye Brook Bills quarterback Josh... v Iran – FIFA World Cu...’s Pedro (centre) and Ri... Air Museum's £100k a... primary school past... McAndrew, York City's form... Anne Hook, who campaigned... teacher Olivia Hargreaves... Bank Multi-Academy Trust... missile is fired Elton John by-election Secretary Suella Braverma... of Wales Musk Klass

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 5 5

Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type,400,500,600,700stylesheet,400,0,600,700stylesheet

Scripts Block In Same Page Links to External Script Files Total
42 19 61

Too many (19) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 19
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page Policy

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (46) linked to your site could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 180
  Facebook Shares 340
  Facebook Comments 190
  Tweets 1
  LinkedIn 38

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (81/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
131,074th most visited website in the world.
3,882th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (133 -,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United Kingdom  
the most site visitors come from United Kingdom  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
16 years, 260 days old ( 1st registered on : 2006-03-17 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 105 days from today ( expires on : 2024-03-17 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info ( 15 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2006-03-17 2022-03-16 2024-03-17
16 years, 260 days old 0 years, 261 days ago 1 year, 105 days from today
16 years, 260 days old

Domain Name Servers used by
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (15 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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