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Excellent Practice33
Improvement Could be Made10
Critical Issues to Attend8
Sep 25, 2020 03:10 AM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Move the 65 inline css components to an external style sheet file.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create RSS feed for your site.
  • ...     65
  • Register To View All >>

Detailed Reviews

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Most related categories of this website.

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Government Technology State & Local Articles - e.Republic

Words count: 7    Unique Words: 7    Length: 57 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Government Technology has IT articles for state, local and city government. Find government news and events. GovTech is a division of e.Republic.

Words count: 23    Length: 145 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Government Technology State & Local Articles - ...
Government Technology has IT articles for state, local and city government. Find government news and events. GovTech is a division of e.Republic.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

california  city  claims  county  covid  crisis  cybersecurity  data  digital  emergency  experience  government  govtech  local  management  miller  numbers  october  pandemic  pdt  post  projects  reported  republic  residents  rise  rsquo  sector  securing  september  skills  special  subscribe  tech  technology  time  updates  view  website  workforce 

Top 20 Keywords
Total Terms Count: 835

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
september 28 3.35%
government 14 1.68%
data 12 1.44%
pdt 10 1.20%
govtech 9 1.08%
digital 8 0.96%
county 7 0.84%
local 6 0.72%
city 6 0.72%
technology 6 0.72%
miller 6 0.72%
october 6 0.72%
pandemic 5 0.60%
tech 5 0.60%
view 5 0.60%
republic 5 0.60%
workforce 5 0.60%
special 5 0.60%
covid 5 0.60%
reported 4 0.48%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


As Smart Cities Grow, Data Consolidation Efforts Should Too
No Data Stolen in Cyberattack on Alabama County, Officials Say


What’s New in Civic Tech: America’s Worst Connected Cities
Tyler Technologies' Internal Systems Hit by Ransomware
California to Ban Gas-Powered Cars Via Order by 2035
Government Experience Awards 2020: Government Goes Virtual
Hexagon Releases AI Tool for Real-Time Emergency Analysis
One Fire Department’s Journey to Sharing Mission-Critical Data
Cryptocurrency Tracer Could Give Cops an Edge on Cybercrime
Harris County, Texas, Names Interim CIO to Succeed Bruce High
Post-Virus Telework: Michigan Considers the Future
Omaha, Neb., Turns to ‘Smart Zones’ to Better Manage Curbs
California EDD Halts New Claims to Shore Up Vulnerabilities
2020 Puts Cloud Computing in Government to the Test
2020 Vision on the Cloud: Tech Rises to the Occasion
NYC Navigates COVID-19 While Working Toward Long-term Goals
Maryland Stands Up Online Grants Application in Just 8 Hours
Could National Unrest Derail the Future of Facial Recognition?
Will COVID-19 Cause Long-Term Tech Changes for Courts?
Crisis Response Initiative
More County Governments Are Using Chatbots — Here's How
Data: Telework Rates Still High for Government, but Falling
Monthly Updates: Government Employment During the Pandemic
Tracking the Rapid Rise in Unemployment Insurance Claims
Map: State Coronavirus Websites and Number of Reported Cases
Text-to-911 Saves Lives, but Data Suggests It Remains Rare
Empowering Your Employees to Protect Themselves from Ransomware in the Age of COVID
Building Stronger Cyber Resilience: Strategies for a Post-Pandemic World
How to Optimize App Performance and Deliver Next-Level Digital Experiences
Upskilling Your IT Workforce to Succeed in Digital Transformation
Preparing for 2021 and Beyond: Security and Stability in Uncertain Times
Employee Development: Skilling and Engaging Remote Workers
How the Pandemic is Accelerating the Need for Digital and Contactless Innovation
Part 1: Securing a Stay-at-Home Workforce - How the City and County of San Francisco Improved IT Operations and Security
Building the Right Workforce, With the Right Skills, Right Now
What City and County Officials Need to Know About Modernizing and Securing Campaign Finance
South Carolina Gets $5M Grant to Upgrade Election Technology
The 5G Revolution Could Affect Vehicle SOS Capabilities
Massachusetts City Dodges Eastern European Hack Attempt
Report: Data Fluctuations Fueled by Failed Reporting Mandate
ACLU Interactive Map Shows Alleged Police Violence Incidents
Dayton, Ohio, Opens Search for Internet Service Providers
Scranton, Pa., Parking Authority OKs EV Charger Installation
Federal Agencies Warn of Post-Election Day Disinformation
Cybersecurity Punctuates Montgomery County, Ohio, Courts Race
Facebook Removes Fake Accounts Sowing Political Disinformation
Indiana Targets Workforce Growth Through Skills Training
Get GovTech Today - Free


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Adam Stone
Noelle Knell
Noelle Knell
Andrew Westrope
Lucas Ropek
Zack Quaintance
Special Project: Sponsor Content
View Resources
Ben Miller / Sep 21, 2020
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HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.21 seconds - 208.80 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
6.26 s 0.05 s 0.04 s 0.01 s 3.51 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
44 Kb (43,847 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
44 Kb (43,847 bytes) 7 Kb (6,918 bytes) 37 Kb (36,929 bytes) 18.73 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
65 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 38 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 37 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
118 13 131

You have more than 100 links (131).

Internal Links (link to pages within this domain) - 118
URL Anchor Text{opacity:.51}.st1{fill:#93... FOR DIGITAL EDUCATION FOR DIGITAL GOVERNMENT MANAGEMENT DISTRICTS COMMUNITIES STATES PERFORMANCE INS... 25 100 PROJECTS Biz Tech Experience Smart Cities Grow, Data Con...’s New in Civic Tech: Amer... Technologies' Internal S... to Ban Gas-Powered ... Experience Awards 2... Releases AI Tool for R... Fire Department’s Journey ... Tracer Could Gi... County, Texas, Names In... Telework: Michigan ..., Neb., Turns to ‘Smart Z... EDD Halts New Claim... More now has a car camera desi... Puts Cloud Computing in G... Stone Vision on the Cloud: Tech... Knell Navigates COVID-19 While W... Knell Stands Up Online Gran... Westrope National Unrest Derail t... Ropek COVID-19 Cause Long-Term ... Quaintance County Governments Are Us... Miller Telework Rates Still Hig... Miller Updates: Government Em... Miller the Rapid Rise in Une... Miller State Coronavirus Website... Miller Saves Lives, but D... Miller> Your Employees to P... Stronger Cyber Resili... to Optimize App Performanc... Your IT Workforce t... for 2021 and Beyond:... Development: Skilling... 1: Securing a Stay-at-Hom... the Right Workforce, ... City and County Officials... More Data Stolen in Cyberattack ... Carolina Gets $5M Grant ... 5G Revolution Could Affect... City Dodges East... Data Fluctuations Fuel... Interactive Map Shows All..., Ohio, Opens Search for..., Pa., Parking Authori... Agencies Warn of Post-... Punctuates Montg... Removes Fake Accounts... Targets Workforce Grow... More

External Links (link to pages on other websites) - 13
URL Anchor Text Response Response Initiative Resources the Pandemic is Accelerati... Residents - Do Not ... Residents - Do Not ...

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
25 15 10

10 images do not have Alt values.

Image URL - 25
https://s.clickability.c...990&14=0&6=900475002&7=475002&25=0&18=0.9441650067343529Clickability tracking pixel*528/shutterstock_722760913.jpg*298/GT_Mag_Sept2020_cvr800.jpg Response Sponsors robot of employees teleworking... data on state and local go... insurance claims ... coronavirus cases by ...*630/shutterstock_1007294830.jpg Government IT
https://media.governing....gnimages/Google-Future-Ready-770-Homepage-Tile-COVID.jpgFuture Ready
https://media.governing....signimages/GT20-WEB-ADS-Oracle-360-Microsite-770x513.jpg We Help Government...
https://media.governing....m/designimages/GT19-WEB-AD-Special-Districts-770x513.jpgSpecial Districts Program Public Sector Ready Next Generation Governme...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
17 1 18

You have 17 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
33 4 37

Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (63) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 29
  Facebook Shares 120
  Facebook Comments 17
  Tweets 2
  LinkedIn 34

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (74/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
76 Excellent! the website has a good Child Safe Score (76/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
49,850th most visited website in the world.
15,910th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (3 -,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
22 years, 325 days old ( 1st registered on : 1997-11-04 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 37 days from today ( expires on : 2020-11-02 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 11 characters )

Domain Registrar : Amazon Registrar, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-11-04 1997-11-04 2020-11-02
22 years, 325 days old 22 years, 325 days ago 0 years, 37 days from today
22 years, 325 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 37 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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