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ilovetest.org

latimes.com favicon latimes.com

Excellent Practice35
Improvement Could be Made7
Critical Issues to Attend9
Jul 1, 2025 09:05 AM

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Recommended Actions

  • Set meta keywords.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 61 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Remove some content and reduce the size of your page, make it within 30k-150k bytes.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • ...     44
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   careers   dog   multimedia   museum   stories   television   video  

Title
News from California, across the nation and world - Los Angeles Times

Words count: 11    Unique Words: 11    Length: 70 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The L.A. Times is a leading source of breaking news, entertainment, sports, politics, and more for Southern California and the world.

Words count: 22    Length: 133 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
News from California, across the nation and world - ... www.latimes.com/
The L.A. Times is a leading source of breaking news, entertainment, sports, politics, and more for Southern California and the world.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advertisement  affairs  angeles  arts  business  california  climate  close  copy  entertainment  extra  facebook  food  guides  hollywood  housing  link  linkedin  live  lsquo  news  newsletters  options  place  podcast  politics  reddit  rsquo  share  sports  studios  subscribers  threads  times  trump  url  video  voices  whatsapp  year 

Top 20 Keywords
Total Terms Count: 3,662

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
rsquo 100 2.73%
california 51 1.39%
times 45 1.23%
copy 28 0.76%
share 28 0.76%
lsquo 27 0.74%
news 27 0.74%
voices 26 0.71%
subscribers 19 0.52%
facebook 15 0.41%
politics 15 0.41%
close 15 0.41%
threads 14 0.38%
trump 14 0.38%
advertisement 14 0.38%
newsletters 14 0.38%
angeles 14 0.38%
extra 13 0.35%
options 13 0.35%
linkedin 13 0.35%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1243300000000247

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Newsom pushes major housing reform through California Legislature

<H2>

(243)
LA Times Studios
Streaming Now
Read today’s eNewspaper
Top Stories
Inside the L.A. Zoo’s messy $50-million breakup
UC considers adopting semester system at all schools
Trump administration freezes $6.8 billion in federal education funds; California hit hard
Trump administration shuts down U.S. website on climate change
Employers say AI skills aren’t just for tech majors anymore. How colleges are responding
What’s burning in California: Wolf and Juniper fires among over a dozen in 72 hours
‘I truly fell in love with Los Angeles’: Why Rene Redzepi chose L.A. for Noma’s next pop-up
Hiltzik: Who profits most from Medicaid? Employers like Walmart and Amazon, many of whose workers rely on the program
Homelessness declined last year in Hollywood and Venice, but not Skid Row, new Rand study finds
News Analysis: What’s wrong with the Galaxy, who went from a championship to the cellar in one season?
Hardcore birders and casual sparrow spotters: Science needs you
Arts & Lifestyle
52 L.A. places and secret spots to watch Fourth of July fireworks and drone shows
AI is controversial in Hollywood. For China’s film business, it’s no holds barred
Apple Music to open a studio in Culver City
In Case You Missed It
As jacarandas bloom throughout L.A., fire victims hope their burned trees will flower too
In Case You Missed It
Want to learn more about the Latino immigrant experience? These 5 films capture the journey
In Case You Missed It
Candace Parker: From top prospect to WNBA champion with three teams
Get the L.A. Times app
Breaking News
California Republicans tell Trump ICE raids should focus on criminals, not ordinary workers
Cats press against windshield of U-Haul van outside Taco Bell. Officers take 134 from vehicle
Eaton fire’s 18th victim has been identified; He was an actor and a teacher
Trending
A baby tiger was reported on the side of a California highway. The CHP found something very different
California woman’s swim in Hawaii turns deadly, despite bystanders’ rescue efforts, police say
Two brothers went missing three weeks ago. They were found dead along a California highway
Latest Videos
Repair fair comes to Echo Park
U.S. Justice Department sues L.A. Mayor Karen Bass, City Council over sanctuary policy
Let’s get physical (media)
Agents pile on protester, who convulses and struggles to breathe
How you can support your nanny amid the ICE raids
LACMA has finished construction on it’s newest building
Flavors From Afar launches new lunch menu in East Hollywood
More measles cases in California this year than reported in all of 2024
Could psychedelics help solve the veteran suicide crisis?
A Mean, Green Turkey Sandwich in 60 seconds
Food vendor clings to tree, trying to avoid immigration agents
What’s it like living at Castle Green?
California Fires
Eaton fire’s 18th victim has been identified; He was an actor and a teacher
California fire season is off to a furious start, and experts say it’s just the beginning
L.A. County firefighters to receive Pat Tillman Award at ESPYs
The Hub: Rebuilding LA
A wildfire recovery resource from LA Times Studios
Editors’ Pick
The legend of ‘Snuffy’: Reputed Mexican Mafia figure charged in plot to kill rapper
Opinion Voices
Contributor: Family separation 2.0 compounds the trauma on children of immigrants
Contributor: Taxing remittances is a big risk for very little reward
Contributor: The California story we keep erasing
Granderson: The spirit of Pride is diversity and progress, not respectability politics
Californians Are Reading
Teen Mt. Whitney hiker who walked off 120-foot cliff in delirium makes slow recovery, family says
Man dives off California waterfall, two others try to save him; all three drown
Teen allegedly killed by soccer coach died of acute alcohol poisoning, family’s attorney says
Guides
25 of the best restaurants and bars for your Palm Springs road trip
10 joyous L.A. spots to queer your weekend
15 sensational things to do in Seattle (like soak in a floating hot tub boat!)
Where to find the best Italian sub sandwiches in L.A.
8 bakeries with globally inspired croissants that are uniquely L.A.
A local’s list of the absolute best bars in Long Beach
Welcome to L.A.’s golden era of pizza: Try 21 of the best slices at these pizzerias
11 things to do in this hidden roadside town bursting with history (and wildflowers)
This must be West Adams
Yes, you should plan a summer trip around baseball. A guide to all 30 MLB ballparks
The best places to shop for secondhand furniture in Los Angeles
It’s time to escape to California’s Gold Rush towns for postcard charms and swimming holes
California Living
There’s an art to bathroom art: anything goes, except potty humor
This tax-funded native habitat is finally opening to the public after 5-year wait
L.A. Affairs: My roommate had sun-kissed skin and a movie-star smile. Was he my Romeo?
Food
The best places to eat and drink this month, according to our food writers
‘I truly fell in love with Los Angeles’: Why Rene Redzepi chose L.A. for Noma’s next pop-up
Undocumented workers power L.A.’s restaurants. Will the industry protect them?
101 Best Restaurants
These are the 101 best restaurants in California
L.A. Timeless: Archive Classics
The amazing story of Reggie, L.A.’s celebrity alligator
Games
California
Nonprofit employee suspected of smuggling drugs into L.A. juvenile hall
2 adults and a 4-year-old are pulled from the L.A. River. Another adult and a dog don’t make it
U.S. military asks Trump administration to return some National Guard troops to California command
Tow truck driver’s spectacular fail caught on doorbell camera
Trump administration sues Mayor Karen Bass, L.A. City Council over sanctuary policy
Skelton: Lake Tahoe tragedy provides a life-or-death lesson
The case against Sean Combs might not be a slam-dunk for prosecutors. Here’s why
Wolf fire explodes amid other blazes in Riverside County, causing hundreds of residents to flee
California
Some Ralphs and Food 4 Less stores to close in the next year and a half
...

<H3>

(3)
California Republicans tell Trump ICE raids should focus on criminals, not ordinary workers
U.S. military asks Trump administration to return some National Guard troops to California command
More from L.A. Timeless


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
51.5

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.latimes.com/index.rss Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.80 seconds - 235.07 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
26.87 s 0.21 s 0.19 s 0.05 s 15.04 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
188 Kb (188,058 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
188 Kb (188,058 bytes) 28 Kb (27,628 bytes) 160 Kb (160,430 bytes) 17.22 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
61 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.latimes.com:443/ and http://latimes.com are resolved to the same url :https://www.latimes.com:443/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://enewspaper.latim.../default.aspx?pubid=50435180-e58e-48b5-8e0c-236bf740270e
https://store.latimes.co...ce=latimes&utm_medium=homepage&utm_campaign=homepage_nav
https://enewspaper.latim.../default.aspx?pubid=50435180-e58e-48b5-8e0c-236bf740270e
https://store.latimes.co...latimes&utm_medium=homepage&utm_campaign=homepage_subnav
https://enewspaper.latim.../default.aspx?pubid=50435180-e58e-48b5-8e0c-236bf740270e
https://enewspaper.latim.../default.aspx?pubid=50435180-e58e-48b5-8e0c-236bf740270e
https://www.latimes.com/...MES&utm_medium=homepagebarker&utm_campaign=rebuilding_la
https://www.latimes.com/...MES&utm_medium=homepagebarker&utm_campaign=rebuilding_la
https://www.latimes.com/...LATIMES&utm_medium=homepagebarker&utm_campaign=la_crimes
https://www.latimes.com/...LATIMES&utm_medium=homepagebarker&utm_campaign=la_crimes
https://www.latimes.com/...edium=homepagebarker&utm_campaign=crimes_of_the_times_s2
https://www.latimes.com/...edium=homepagebarker&utm_campaign=crimes_of_the_times_s2
https://www.latimes.com/...gebarker&utm_campaign=delos23&utm_content=nov23_hpbarker
https://www.latimes.com/...gebarker&utm_campaign=delos23&utm_content=nov23_hpbarker
https://www.latimes.com/...rce=LATIMES&utm_medium=homepagebarker&utm_campaign=games
https://www.latimes.com/...rce=LATIMES&utm_medium=homepagebarker&utm_campaign=games
https://store.latimes.co...source=latimes&utm_medium=homepage&utm_campaign=homepage
https://store.latimes.co...source=latimes&utm_medium=homepage&utm_campaign=homepage
https://www.latimes.com/...n_site&utm_medium=homepagebarker&utm_campaign=bestcovery
https://www.latimes.com/...n_site&utm_medium=homepagebarker&utm_campaign=bestcovery
https://www.latimes.com/...site&utm_medium=homepagebarker&utm_campaign=coupon_codes
https://www.latimes.com/...site&utm_medium=homepagebarker&utm_campaign=coupon_codes


You may use url rewrite techniques to make these 22 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://store.latimes.co...m=homepage&utm_campaign=homepage_nav
https://store.latimes.co...omepage&utm_campaign=homepage_subnav
https://www.latimes.com/...agebarker&utm_campaign=rebuilding_la
https://www.latimes.com/...agebarker&utm_campaign=rebuilding_la
https://www.latimes.com/...omepagebarker&utm_campaign=la_crimes
https://www.latimes.com/...omepagebarker&utm_campaign=la_crimes
https://www.latimes.com/...&utm_campaign=crimes_of_the_times_s2
https://www.latimes.com/...&utm_campaign=crimes_of_the_times_s2
https://www.latimes.com/...n=delos23&utm_content=nov23_hpbarker
https://www.latimes.com/...n=delos23&utm_content=nov23_hpbarker
https://www.latimes.com/...um=homepagebarker&utm_campaign=games
https://www.latimes.com/...um=homepagebarker&utm_campaign=games
https://store.latimes.co...edium=homepage&utm_campaign=homepage
https://store.latimes.co...edium=homepage&utm_campaign=homepage
https://www.latimes.com/...mepagebarker&utm_campaign=bestcovery
https://www.latimes.com/...mepagebarker&utm_campaign=bestcovery
https://www.latimes.com/...pagebarker&utm_campaign=coupon_codes
https://www.latimes.com/...pagebarker&utm_campaign=coupon_codes


You have 18 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
764 106 870


Too many links (870), it may be considered as spam!

Internal Links (link to pages within this domain) - 764
URL Anchor Text
https://www.latimes.com/News
https://www.latimes.com/Home Page
https://www.latimes.com/californiaCalifornia
https://www.latimes.com/topic/election-2024Election 2024
https://www.latimes.com/homeless-housingHousing & Homelessness
https://www.latimes.com/politicsPolitics
https://www.latimes.com/scienceScience & Medicine
https://www.latimes.com/world-nationWorld & Nation
https://www.latimes.com/businessBusiness
https://www.latimes.com/topic/artificial-intelligenceArtificial Intelligence
https://www.latimes.com/business/autosAutos
https://www.latimes.com/topic/jobs-laborJobs, Labor & Workplace
https://www.latimes.com/business/real-estateReal Estate
https://www.latimes.com/business/technologyTechnology and the Internet
https://www.latimes.com/californiaCalifornia
https://www.latimes.com/topic/california-law-politicsCalifornia Politics
https://www.latimes.com/topic/earthquakesEarthquakes
https://www.latimes.com/topic/educationEducation
https://www.latimes.com/homeless-housingHousing & Homelessness
https://www.latimes.com/la-influentialL.A. Influential
https://www.latimes.com/topic/la-politicsL.A. Politics
https://www.latimes.com/topic/mental-healthMental Health
https://www.latimes.com/environmentClimate & Environment
https://www.latimes.com/topic/global-warmingGlobal Warming
https://www.latimes.com/topic/california-droughtWater & Drought
https://www.latimes.com/entertainment-artsEntertainment & Arts
https://www.latimes.com/topic/artsArts
https://www.latimes.com/entertainment-arts/booksBooks
https://www.latimes.com/topic/comedyStand-Up Comedy
https://www.latimes.com/entertainment-arts/businessHollywood Inc.
https://www.latimes.com/entertainment-arts/awardsThe Envelope (Awards)
https://www.latimes.com/entertainment-arts/moviesMovies
https://www.latimes.com/entertainment-arts/musicMusic
https://www.latimes.com/entertainment-arts/tvTelevision
https://www.latimes.com/topic/things-to-doThings to Do
https://www.latimes.com/delosDe Los
https://www.latimes.com/espanol/En Español
https://www.latimes.com/foodFood
https://www.latimes.com/...ist/101-best-restaurants-los-angeles101 best restaurants in L.A.
https://www.latimes.com/food/recipesRecipes
https://www.latimes.com/lifestyle/imageImage
https://www.latimes.com/...mage/story/2022-09-13/trend-analysisArt & Culture
https://www.latimes.com/.../story/2022-09-13/los-intelligentsiaConversations
https://www.latimes.com/...le/image/story/2022-09-13/drip-indexDrip Index: Event Guides
https://www.latimes.com/topic/fashionFashion
https://www.latimes.com/...style/image/story/2022-09-13/covetedShopping Guides
https://www.latimes.com/...mage/story/2022-09-13/styling-myselfStyling Myself
https://www.latimes.com/lifestyleLifestyle
https://www.latimes.com/topic/wellnessHealth & Wellness
https://www.latimes.com/topic/home-designHome Design
https://www.latimes.com/topic/la-affairsL.A. Affairs
https://www.latimes.com/topic/plantsPlants
https://www.latimes.com/travelTravel & Experiences
https://www.latimes.com/lifestyle/weekendWeekend
https://www.latimes.com/topic/things-to-doThings to Do in L.A.
https://www.latimes.com/obituariesObituaries
https://www.latimes.com/voicesVoices
https://www.latimes.com/topic/editorialsEditorials
https://www.latimes.com/opinion/letters-to-the-editorLetters to the Editor
https://www.latimes.com/topic/op-edContributors
https://www.latimes.com/shortdocsShort Docs
https://www.latimes.com/sportsSports
https://www.latimes.com/sports/angelsAngels
https://www.latimes.com/sports/soccer/angel-city-fcAngel City FC
https://www.latimes.com/sports/chargersChargers
https://www.latimes.com/sports/clippersClippers
https://www.latimes.com/sports/dodgersDodgers
https://www.latimes.com/sports/hockey/ducksDucks
https://www.latimes.com/sports/soccer/galaxyGalaxy
https://www.latimes.com/sports/highschoolHigh School Sports
https://www.latimes.com/sports/hockey/kingsKings
https://www.latimes.com/sports/lakersLakers
https://www.latimes.com/sports/olympicsOlympics
https://www.latimes.com/sports/uscUSC
https://www.latimes.com/sports/uclaUCLA
https://www.latimes.com/sports/ramsRams
https://www.latimes.com/sports/sparksSparks
https://www.latimes.com/world-nationWorld & Nation
https://www.latimes.com/topic/immigrationImmigration & the Border
https://www.latimes.com/topic/israel-hamasIsrael-Hamas
https://www.latimes.com/topic/mexico-americasMexico & the Americas
https://www.latimes.com/topic/ukraineUkraine
https://www.latimes.com/archives/topicsTimes Everywhere
https://www.latimes.com/topic/la-times-todayLA Times Today
https://membership.latimes.com/newsletters/Newsletters
https://www.latimes.com/california/photographyPhotography
https://www.latimes.com/podcastsPodcasts
https://www.latimes.com/shortdocsShort Docs
https://www.latimes.com/videoVideo
https://www.latimes.com/topic/for-la-times-subscribersFor Subscribers
https://enewspaper.latim...50435180-e58e-48b5-8e0c-236bf740270eeNewspaper
https://www.latimes.com/archives/topicsAll Sections
https://www.latimes.com/b2bLA Times Studios
https://www.latimes.com/b2bBusiness
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Images
Total Images Alt Present Alt Missing
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11 images do not have Alt values.

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search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
8 1 9


You have 8 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
https://ca-times.brights...yles-section.min.e09af5992264d93b878b1e7e220570a1.gz.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
28 13 41


Too many (13) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 13
Script URL Type
https://ca-times.brights...yleguide/Core.min.04f39444572fec9921b05106b92dca2a.gz.js
https://libs.platform.latimes.com/meteringjs/latspot.js
https://ssor.platform.californiatimes.com/reg/tribune/latspot.min.js
https://ads.pubmatic.com/AdServer/js/pwt/161814/7004/pwt.js
https://launchpad-wrappe...fec6cd-e34e-4823-9716-b0a6c24a8a62/launchpad-liveramp.js
https://micro.rubiconproject.com/prebid/dynamic/20520.js
https://cdn.confiant-int...net/GfBGK_P3Adzw1hvTTkQjebew6Z4/gpt_and_prebid/config.js
https://securepubads.g.doubleclick.net/tag/js/gpt.js
https://68547f8f-2fd8-4f...ermutive.app/68547f8f-2fd8-4ff3-9b63-51e86e2edee8-web.js
https://libs.platform.latimes.com/modalityjs/latest.js
https://libs.platform.latimes.com/newsletter-campaign-manager/latest.js
https://cdn.speedcurve.com/js/lux.js?id=20201913
https://activate.platform.californiatimes.com/caltimes/latimes/Bootstrap.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://membership.latimes.com/newsletters/Newsletters
https://www.linkedin.com...0crime.&source=Los%20Angeles%20TimesLinkedIn


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
1,545
Excellent! You do have a lot of root domains (1,545) linked to your site latimes.com.

1,545
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 11,063
  Facebook Shares 22,995
  Facebook Comments 9,856
  Tweets 292
  LinkedIn 12,615

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/latimes
Twitter Accounthttps://twitter.com/latimes
Google+ PageNot Found


Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site latimes.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
2,073th most visited website in the world.
477th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain latimes.com is the only one hosted on the server (ip : 3.169.252.10).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 3.169.252.10) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
34 years, 206 days old ( 1st registered on : 1990-12-12 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 157 days from today ( expires on : 2025-12-10 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
latimes.com ( 11 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1990-12-12 1990-12-12 2025-12-10
34 years, 206 days old 34 years, 206 days ago 0 years, 157 days from today
34 years, 206 days old


Domain Name Servers used by latimes.com
DNS Name IP Address
ns-1295.awsdns-33.org205.251.197.15
ns-1610.awsdns-09.co.uk205.251.198.74
ns-452.awsdns-56.com205.251.193.196
ns-926.awsdns-51.net205.251.195.158


Domain is going to expire in less than a year time (0 years, 157 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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