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instyle.com favicon instyle.com

Excellent Practice36
Improvement Could be Made8
Critical Issues to Attend7
Jun 27, 2020 01:34 AM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Add more text for meta description and ensure it contains 70 to 160 characters.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Create RSS feed for your site.
  • ...     17
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Detailed Reviews

Related Category
Most related categories of this website.

art   celebrity   dog   fashion   inspiration   magazine   nutrition   parenting  

Title
Beauty Tips, Celebrity Style and Fashion Advice from InStyle

Words count: 9    Unique Words: 9    Length: 60 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Beauty Tips, Celebrity Style and Fashion Advice from InStyle

Words count: 9    Length: 60 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too short!

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Beauty Tips, Celebrity Style and Fashion Advice from ... www.instyle.com/
Beauty Tips, Celebrity Style and Fashion Advice from InStyle

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

account  advertisement  advice  beauty  celebrity  close  clothing  dress  explore  fashion  hair  haircut  hairstyles  instyle  jennifer  latest  link  living  mdash  naked  nbsp  newsletter  opens  previous  read  rsquo  sale  shop  style  subscribe  subscription  summer  tab  time  tips  trends  video  wear  women  year 

Top 20 Keywords
Total Terms Count: 2,165

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
link 53 2.45%
opens 51 2.36%
tab 50 2.31%
video 28 1.29%
instyle 23 1.06%
nbsp 20 0.92%
advertisement 18 0.83%
rsquo 16 0.74%
fashion 15 0.69%
celebrity 15 0.69%
hair 14 0.65%
beauty 14 0.65%
account 13 0.60%
mdash 13 0.60%
previous 11 0.51%
dress 11 0.51%
sale 9 0.42%
wear 9 0.42%
trends 8 0.37%
style 8 0.37%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0131710000006046

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(13)
Top Navigation
Profile Menu
Profile Menu
Explore InStyle
Profile Menu
Latest Content
The Latest
Winging It: At-Home Beauty
Magazines & More
Learn More
Connect
Other Meredith Sites
View image

<H3>

(17)
Account
More
Account
More
Explore
Fashion
Celebrity
Beauty
Hair
Lifestyle
Shop
How To
Account
More
Follow us
The Clothes You’re Wearing Right Now Could Be Killing the Rainforest
Trending Now

<H4>

(10)
Badass Women
Splitting Hairs
Equal Pay
How to Find the Best Color to Wear For Your Skin Tone
The 35 Most Naked Dresses of All Time
13 Steps You Can Take to Stop Stubborn Cystic Acne, According to Experts
The 5 Haircut Trends That Will Dominate 2020
10 Must-Have Items On Your Keto Grocery List
The 11 Best Shapewear Pieces to Shop, According to Thousands of Customer Reviews
How to Get Healthy Nails After Acrylics
<EM> (6)Pirates of the Caribbean
Conversations With Friends
Say I Do
Queer Eye
Say Yes to the Dress
Lizzie McGuire


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
23

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://instyle.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://instyle.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.64 seconds - 87.20 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
7.97 s 0.06 s 0.06 s 0.01 s 4.46 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
56 Kb (55,811 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
56 Kb (55,811 bytes) 15 Kb (15,172 bytes) 41 Kb (40,639 bytes) 37.33 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
2 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.instyle.com/ and http://instyle.com are resolved to the same url :https://www.instyle.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://instyle.com/account/signup?regSource=21023
http://instyle.com/account/signout?successPage=https%3A%2F%2Fwww.instyle.com
http://instyle.com/accou...gSource=21023&returnURL=https%3A%2F%2Fwww.instyle.com%2F
https://secure.instyle.com/sweepstakes/?psrc=R907INSR52800HP
http://instyle.com/account/signup?regSource=21023
http://instyle.com/account/signout?successPage=https%3A%2F%2Fwww.instyle.com
http://instyle.com/accou...gSource=21023&returnURL=https%3A%2F%2Fwww.instyle.com%2F
https://secure.instyle.com/sweepstakes/?psrc=R907INSR52800HP
http://instyle.com/account/signup?regSource=21023
http://instyle.com/account/signout?successPage=https%3A%2F%2Fwww.instyle.com
http://instyle.com/accou...gSource=21023&returnURL=https%3A%2F%2Fwww.instyle.com%2F
https://secure.instyle.com/sweepstakes/?psrc=R907INSR52800HP


You may use url rewrite techniques to make these 12 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.instyle.com/promo/mediakit-v2/mission_dc.html


You have 1 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
285 62 347


Too many links (347), it may be considered as spam!

Internal Links (link to pages within this domain) - 285
URL Anchor Text
http://instyle.com/InStyle ...
http://instyle.com/InStyle ...
http://instyle.com/account/signup?regSource=21023Join Now / Your Account
https://secure.instyle.com/common/profile/member/optout/Email Preferences this link op...
http://instyle.com/helpHelp
http://instyle.com/accou...ssPage=https%3A%2F%2Fwww.instyle.comLogout
http://instyle.com/accou...URL=https%3A%2F%2Fwww.instyle.com%2FLogin
https://secure.instyle.com/sweepstakes/?psrc=R907INSR52800HPSweepstakes
http://instyle.com/InStyle ...
http://instyle.com/InStyle ...
https://www.instyle.com/newsNews
http://instyle.com/#Fashion
http://instyle.com/#Celebrity
http://instyle.com/#Beauty
http://instyle.com/#Hair
http://instyle.com/#Lifestyle
http://instyle.com/#Shop
http://instyle.com/#How To
https://www.instyle.com/videosVideo
https://www.instyle.com/inthemagIn The Mag
http://instyle.com/account/signup?regSource=21023Join Now / Your Account
https://secure.instyle.com/common/profile/member/optout/Email Preferences this link op...
http://instyle.com/helpHelp
http://instyle.com/accou...ssPage=https%3A%2F%2Fwww.instyle.comLogout
http://instyle.com/accou...URL=https%3A%2F%2Fwww.instyle.com%2FLogin
https://secure.instyle.com/sweepstakes/?psrc=R907INSR52800HPSweepstakes
http://instyle.com/InStyle ...
http://instyle.com/InStyle ...
http://instyle.com/#Explore
https://www.instyle.com/badass-women
https://www.instyle.com/badass-womenBadass Women
https://www.instyle.com/badass-womenRead More Next
https://www.instyle.com/splitting-hairs
https://www.instyle.com/splitting-hairsSplitting Hairs
https://www.instyle.com/splitting-hairsRead More Next
https://www.instyle.com/equal-pay-day
https://www.instyle.com/equal-pay-dayEqual Pay
https://www.instyle.com/equal-pay-dayRead More Next
https://www.instyle.com/newsNews
http://instyle.com/#Fashion
https://www.instyle.com/fashionSee all Fashion
https://www.instyle.com/...est-color-to-wear-for-your-skin-tone
https://www.instyle.com/...est-color-to-wear-for-your-skin-toneHow to Find the Best Color to ...
https://www.instyle.com/fashion/clothingClothing
https://www.instyle.com/fashion/accessoriesAccessories
https://www.instyle.com/fashion/street-styleStreet Style
https://www.instyle.com/look-of-the-dayLook of the Day
https://www.instyle.com/awards-events/fashion-weekFashion Week
https://www.instyle.com/tag/luxuryLuxury
https://www.instyle.com/tag/future-of-fashionFuture of Fashion
http://instyle.com/#Celebrity
https://www.instyle.com/celebritySee all Celebrity
https://www.instyle.com/...elebrity/most-naked-dresses-all-time
https://www.instyle.com/...elebrity/most-naked-dresses-all-timeThe 35 Most Naked Dresses of A...
https://www.instyle.com/awards-events/red-carpetAwards and Events
https://www.instyle.com/celebrity/transformationsCelebrity Transformations
https://www.instyle.com/reviews-coverage/tv-showsTV Shows
https://www.instyle.com/reviews-coverage/moviesMovies
https://www.instyle.com/reviews-coverage/musicMusic
http://instyle.com/#Beauty
https://www.instyle.com/beautySee all Beauty
https://www.instyle.com/...is-causing-your-breakouts-how-to-fix
https://www.instyle.com/...is-causing-your-breakouts-how-to-fix13 Steps You Can Take to Stop ...
https://www.instyle.com/beauty/makeupMakeup
https://www.instyle.com/best-beauty-buysBest Beauty Buys
https://www.instyle.com/beauty/health-fitnessHealth & Fitness
https://www.instyle.com/beauty/skinSkincare
http://instyle.com/#Hair
https://www.instyle.com/hairSee all Hair
https://www.instyle.com/hair/haircut-trends-2020
https://www.instyle.com/hair/haircut-trends-2020The 5 Haircut Trends That Will...
https://www.instyle.com/hair/celebrity-hairstylesCeleb Hairstyles
https://www.instyle.com/hair/hair-colorColor Ideas
https://www.instyle.com/hair/longLong Hairstyles
https://www.instyle.com/hair/mediumMedium Hairstyles
https://www.instyle.com/hair/shortShort Hairstyles
https://www.instyle.com/tag/all-naturalAll Natural
http://instyle.com/#Lifestyle
https://www.instyle.com/lifestyleSee all Lifestyle
https://www.instyle.com/...le/food-drink/diet/keto-grocery-list
https://www.instyle.com/...le/food-drink/diet/keto-grocery-list10 Must-Have Items On Your Ket...
https://www.instyle.com/lifestyle/travelTravel
https://www.instyle.com/weddingsWeddings
https://www.instyle.com/reviews-coverage/booksBooks
https://www.instyle.com/lifestyle/food-drinkFood and Drink
https://www.instyle.com/lifestyle/home-decoratingHome and Decorating
https://www.instyle.com/...festyle/home-decorating/entertainingEntertaining
https://www.instyle.com/real-women-real-bodiesReal Women, Real Bodies
http://instyle.com/#Shop
https://www.instyle.com/shoppingSee all Shop
https://www.instyle.com/fashion/best-shapewear
https://www.instyle.com/fashion/best-shapewearThe 11 Best Shapewear Pieces t...
https://www.instyle.com/tag/shopping-celebrityCelebrity Looks
https://www.instyle.com/tag/clothing-shoppingClothing
https://www.instyle.com/tag/shopping-accessoriesAccessories
https://www.instyle.com/tag/shopping-makeup-skinBeauty
https://www.instyle.com/tag/home-decorating-shoppingHome and Decor
https://www.instyle.com/tag/gift-guidesGift Guides
http://instyle.com/#How To
https://www.instyle.com/how-tosSee all How To
...

External Links (link to pages on other websites) - 62
URL Anchor Text
https://x.specialoffers....w.aspx?cr=588&fm=206®Source=21012Newsletter
http://w1.buysub.com/servlet/CSGateway?cds_mag_code=INSManage Your Subscription this ...
https://www.magazine.store/instyle/Give a Gift Subscription this ...
https://www.magazine.sto...=internal&utm_campaign=i902inr1w1440Subscribe
https://x.specialoffers....w.aspx?cr=588&fm=206®Source=21012Newsletter
http://w1.buysub.com/servlet/CSGateway?cds_mag_code=INSManage Your Subscription this ...
https://www.magazine.store/instyle/Give a Gift Subscription this ...
https://www.magazine.sto...=internal&utm_campaign=i902inr1w1440Subscribe
https://www.magazine.sto...=internal&utm_campaign=i809inr5w1133Subscribe this link opens in a...
https://x.specialoffers....w.aspx?cr=588&fm=206®Source=21012Newsletter
http://w1.buysub.com/servlet/CSGateway?cds_mag_code=INSManage Your Subscription this ...
https://www.magazine.store/instyle/Give a Gift Subscription this ...
https://www.facebook.com/InStyle
https://twitter.com/InStyle
https://www.pinterest.com/instyle/
https://www.instagram.com/instylemagazine/
https://www.magazine.store/instyle/Subscribe ...
https://meredithaccoladelicensing.com/instyle/Accolades Licensing
https://www.meredithcontentlicensing.comContent Licensing
https://www.facebook.com/InStyle
https://twitter.com/InStyle
https://www.pinterest.com/instyle/
https://www.instagram.com/instylemagazine/
https://www.allrecipes.com/Allrecipes this link opens in...
http://www.allpeoplequilt.com/All People Quilt this link op...
https://www.bhg.com/Better Homes & Gardens this l...
https://www.coastalliving.com/Coastal Living this link open...
https://www.cookinglight.com/Cooking Light this link opens...
http://www.eatingwell.co.../category/4248/diabetes-diet-center/Diabetic Living this link ope...
http://www.eatingwell.com/EatingWell this link opens in...
https://www.eatthis.com/Eat This, Not That this link ...
https://ew.com/Entertainment Weekly this lin...
https://www.myrecipes.com/extracrispy/Extra Crispy this link opens ...
https://www.familycircle.com/Family Circle this link opens...
https://www.fitnessmagazine.com/Fitness Magazine this link op...
https://www.fitpregnancy.com/Fit Pregnancy this link opens...
https://www.foodandwine.com/Food & Wine this link opens i...
https://www.health.com/Health this link opens in a n...
https://hellogiggles.com/Hello Giggles this link opens...
https://www.marthastewart.com/Martha Stewart this link open...
http://www.midwestliving.com/Midwest Living this link open...
https://www.marthastewartweddings.com/Martha Stewart Weddings this ...
https://www.more.com/More this link opens in a new...
https://www.myrecipes.com/Myrecipes this link opens in ...
http://www.mywedding.com/Mywedding this link opens in ...
https://www.myfoodandfamily.comMy Food and Family this link ...
https://www.parents.com/Parents this link opens in a ...
https://www.parenting.com/Parenting this link opens in ...
https://people.com/People this link opens in a n...
https://peopleenespanol.com/People en Español this link o...
https://www.rachaelraymag.com/Rachael Ray Magazine this lin...
https://www.realsimple.com/Real Simple this link opens i...
https://www.shape.com/Shape this link opens in a ne...
http://serpadres.com/Ser Padres this link opens in...
http://siempremujer.com/Siempre Mujer this link opens...
https://www.southernliving.com/Southern Living this link ope...
http://www.traditionalhome.com/Traditional Home this link op...
https://www.travelandleisure.com/Travel & Leisure this link op...
https://www.meredith.com/nmg/privacyPrivacy Policythis link opens ...
https://www.meredith.com...i/instyle/privacy_terms_service.htmlTerms of Servicethis link open...
https://subscription-ass...s/html/legal/ti-corp-behavioral.htmlAd Choicesthis link opens in a...
https://www.meredith.com/legal/web-accessibilityWeb Accessibilitythis link ope...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
98 98 0


Excellent! all images are associated with an ALT value.

Image URL - 98
URL ALT Text
https://imagesvc.meredit...18%2F02%2F022318-danielle-brooks-baw-lead.jpg&q=85&w=200Badass Women
https://imagesvc.meredit...mages%2F2018%2F08%2Farticles_african-hair.jpg&q=85&w=200Splitting Hairs
https://imagesvc.meredit...les%2Fimages%2F2018%2F02%2Fellen-pompeo-5.jpg&q=85&w=200Equal Pay
https://imagesvc.meredit...F2016%2F03%2F08%2F123119_Fashion_Skin_Tone_Lead-2000.jpgHow to Find the Best Color to ...
https://imagesvc.meredit...%2F14%2F2017%2F02%2F23%2Fgettyimages-1124237444-2000.jpgThe 35 Most Naked Dresses of A...
https://imagesvc.meredit...s%2F14%2F2016%2F07%2F01%2F022420_breakouts_lead-2000.jpg13 Steps You Can Take to Stop ...
https://imagesvc.meredit...s%2F14%2F2019%2F12%2F19%2F122019_Winter_Haircut_Lead.jpgThe 5 Haircut Trends That Will...
https://imagesvc.meredit...4%2F2019%2F01%2F31%2FSEO-Keto-grocery-list-Lead-2000.jpg10 Must-Have Items On Your Ket...
https://imagesvc.meredit...%2F14%2F2019%2F09%2F06%2F090519-shapewear-spanx-lead.jpgThe 11 Best Shapewear Pieces t...
https://imagesvc.meredit...2016%2F06%2F01%2F041316-healthy-nails-for-acrylics_0.jpgHow to Get Healthy Nails After...
https://imagesvc.meredit...%2F2020%2F06%2F25%2F062220-nanushka-rainforests-lead.jpgFashion Rainforests
https://imagesvc.meredit...%2F2020%2F06%2F25%2F062220-nanushka-rainforests-lead.jpgFashion Rainforests
https://imagesvc.meredit...020%2F06%2F25%2F062520-black-in-fashion-council-lead.jpgBlack in Fashion Council
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search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 2 2


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://instyle.com/dist/style.cssstylesheettext/css
http://instyle.com/dist/fontWoff2.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
16 4 20


Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type
http://instyle.com/dist/main.js
http://instyle.com/dist/loadCssFonts.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.instyle.com/newsNews


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
118
Excellent! You do have a lot of root domains (118) linked to your site instyle.com.

118
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 672
  Facebook Shares 3,715
  Facebook Comments 250
  Tweets 76
  LinkedIn 160

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/InStyle
Twitter Accounthttps://twitter.com/InStyle
Google+ PageNot Found


Trustworthiness
89

Excellent! the website has a good Trustworthiness Score (89/100).

89
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
86 Excellent! the website has a good Child Safe Score (86/100).

86
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site instyle.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
13,253th most visited website in the world.
3,450th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain instyle.com is the only one hosted on the server (ip : 13.226.214.4).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 13.226.214.4) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
21 years, 91 days old ( 1st registered on : 1999-04-09 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 273 days from today ( expires on : 2021-04-08 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
instyle.com ( 11 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1999-04-09 2019-08-27 2021-04-08
21 years, 91 days old 0 years, 316 days ago 0 years, 273 days from today
21 years, 91 days old


Domain Name Servers used by instyle.com
DNS Name IP Address
ns-1235.awsdns-26.org205.251.196.211
ns-179.awsdns-22.com205.251.192.179
ns-1978.awsdns-55.co.uk205.251.199.186
ns-641.awsdns-16.net205.251.194.129


Domain is going to expire in less than a year time (0 years, 273 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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