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mercurynews.com favicon mercurynews.com

Excellent Practice33
Improvement Could be Made10
Critical Issues to Attend8
Aug 21, 2020 05:59 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Reduce number of links to other pages.
  • Reduce the number of domains hosted on the same server of your site mercurynews.com.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Move the 9 inline css components to an external style sheet file.
  • ...     22
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

archive   comics   directory   dog   maps   science   television   video  

Title
The Mercury News - Bay Area news, sports, business, entertainment, lifestyle and commentary

Words count: 12    Unique Words: 12    Length: 91 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The Mercury News is the leading source of breaking news, local news, sports, business, entertainment, lifestyle and opinion for Silicon Valley, San Francisco Bay Area and beyond

Words count: 27    Length: 177 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Mercury News - Bay Area news, sports, business, ... www.mercurynews.com/
The Mercury News is the leading source of breaking news, local news, sports, business, entertainment, lifestyle and opinion for Silicon Valley, San ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

area  bay  business  california  city  columnists  commentary  complex  coronavirus  county  covid  cruz  entertainment  estate  evacuations  francisco  giants  headlines  hours  jose  letters  lifestyle  lightning  local  map  mercury  mountains  movies  news  obituaries  opinion  place  real  san  santa  sports  subscribe  videos  warriors  wildfires 

Top 20 Keywords
Total Terms Count: 1,120

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
news 25 2.23%
sports 20 1.79%
bay 17 1.52%
area 17 1.52%
san 15 1.34%
county 12 1.07%
obituaries 9 0.80%
california 9 0.80%
opinion 9 0.80%
map 9 0.80%
santa 9 0.80%
jose 8 0.71%
evacuations 8 0.71%
wildfires 7 0.63%
cruz 7 0.63%
entertainment 7 0.63%
hours 7 0.63%
local 7 0.63%
coronavirus 6 0.54%
place 5 0.45%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
113073730070068

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
The Mercury News

<H2>

(13)
Breaking News
Latest Headlines
California Fires
Sports
Photos & Videos
Past, present and future collide: SF Giants win in Bart’s debut, Crawford hits milestone homer,
Watch: Here’s what 10,800 Bay Area lightning strikes sparking hundreds of wildfires looked like from space
Satellite photo: Huge plume of smoke from California sandwiched between two cyclones
Trump slams Biden at Pennsylvania campaign stop
Real Estate
Coronavirus
Crime & Courts
Opinion

<H4>

(7)
‘My God, we’ve got nobody’: Strained firefighters struggle to stop Bay Area wildfires
New fire evacuations ordered in Pescadero and La Honda
Video: SF Giants’ prospect Joey Bart records first major league hit against Angels
Single-family housing in the Bay Area linked to more racially segregated cities: report
Bay Area coronavirus map: 77,982 cases, 1,021 deaths, in 10 counties
San Jose: Authorities identify man killed in Sunday shooting
Opinion: How expanding apprenticeships can fuel economic recovery
<H5>
(37)
Exclusive look: Inside what is left of California’s historic Big Basin State Park
Map: Santa Cruz Mountains fire evacuations expand to Scotts Valley, UCSC
Aren’t big rigs banned on these Bay Area freeways?
Letters: Energy policy | Mask police | Police and politics | A clear choice | Differing responses
Letters: Carrying the load | Facebook ethics | Keep deaths down | Democracy on ballot
Property purchase at Palo Alto development site
California’s devastating summer blazes are a bad omen for fall wildfire season
Coronavirus: 49ers’ Nick Bosa reflects on his ‘wash your hands, stay clean’ advice
Ask Amy: Why would someone be so cruel in a funeral notice?
Miss Manners: My kind friend has gone to jail, and I don’t know what to say
Dear Abby: He won’t tell her the real reason their affair is doomed
Bay Area pets also at risk from poor air quality caused by fires
Will wildfire smoke keep Bay Area restaurants from serving outdoors?
Map: LNU Lightning Complex fire evacuation, Napa and Solano counties
Matt Chapman homers twice, A’s take two from Diamondbacks at home
Warriors fans online already want to trade No. 2 pick
With No. 2 draft pick, Warriors aim to draft next All-Star
Pandemic porch concerts bring joyful music to the silent streets of Alameda
Ex-Trump adviser Bannon pleads not-guilty in wall scheme
Bay Area fire updates: 4 dead, 400,000 acres burned
How to measure smoke levels in your neighborhood from California wildfires
Wildfire destroys historic buildings at Big Basin State Park, some redwoods have fallen
Two Santa Cruz County fires threaten cluster of wineries
Evacuating during a coronavirus pandemic: The scramble to keep people safe from fires and a deadly virus
Belarus leader warns of crackdown on protesters
Mountain View: Densest apartment complex in the city proposed for East Whisman neighborhood
Coronavirus: Emergency state funding for homeless housing falls far short
Bay Area investors grab Milpitas tech park
Richmond police officer dies of COVID-19 complications, after catching it on the job
Pelosi: Now is not the time for a small relief bill
Wildfires or COVID-19: Which is making you sick?
Maxwell tries again to block release of her deposition
Feds to seek death penalty for Boston marathon bomber
Fremont high school marching band equipment stolen, trailer damaged
Letters: Change COVID-19 focus | Climate change | Destroying landmarks | Forfeit ball games | For shame, S.J.
Senior: It’s not just you. We’ve all got a case of the COVID-19 blues
Hanson: Should US troop withdrawal from Germany worry Americans?
<H6>
(3)
Map: Santa Cruz Mountains fire evacuations expand to Scotts Valley, UCSC
Bay Area fire updates: 4 dead, 400,000 acres burned
Dramatic video: Lick Observatory amid the flames
<I> (7)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
19.8

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.mercurynews.com/comments/feed/ Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://mercurynews.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://mercurynews.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.31 seconds - 194.18 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
8.60 s 0.07 s 0.06 s 0.02 s 4.82 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
60 Kb (60,195 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
60 Kb (60,195 bytes) 8 Kb (8,413 bytes) 52 Kb (51,782 bytes) 16.25 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
9 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.mercurynews.com/ and http://mercurynews.com are resolved to the same url :https://www.mercurynews.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://checkout.mercurynews...uct7?g2i_source=nav&g2i_medium=link&g2i_campaign=nav
https://checkout.mercurynews...uct7?g2i_source=nav&g2i_medium=link&g2i_campaign=nav
https://checkout.mercurynews...2i_source=footer&g2i_medium=link&g2i_campaign=Footer
https://checkout.mercurynews...2i_source=footer&g2i_medium=link&g2i_campaign=Footer


You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://checkout.mercurynews...g2i_medium=link&g2i_campaign=nav
https://checkout.mercurynews...g2i_medium=link&g2i_campaign=nav
https://checkout.mercurynews..._medium=link&g2i_campaign=Footer
https://checkout.mercurynews..._medium=link&g2i_campaign=Footer


You have 4 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
339 31 370


Too many links (370), it may be considered as spam!

Internal Links (link to pages within this domain) - 339
URL Anchor Text
https://www.mercurynews.com/news/News
https://www.mercurynews.com/news/News
https://www.mercurynews.com/latest-headlines/Latest Headlines
https://www.mercurynews.com/business/Business
https://www.mercurynews.com/business/real-estate/Real Estate News
https://www.mercurynews.com/news/california-news/California News
https://www.mercurynews.com/news/crime-courts/Crime & Courts
https://www.mercurynews.com/news/environment-science/Environment & Science
https://www.mercurynews.com/news/nation-world/Nation & World
https://www.mercurynews.com/news/transportation/Transportation
https://www.mercurynews.com/news/politics/Politics
https://www.mercurynews.com/business/technology/Technology
https://www.mercurynews.com/tag/mr-roadshow/Mr. Roadshow
https://www.mercurynews.com/news/education/Education
https://www.mercurynews.com/news/health/Health
https://www.mercurynews.com/weather/Weather
http://mercurynews.com/#0Local
https://www.mercurynews.com/news-near-me-map/Local News Map
http://mercurynews.com/location/california/bay-area/Bay Area
https://www.mercurynews.com/...bay/santa-clara-county/san-jose/San Jose
https://www.mercurynews.com/...ea/south-bay/santa-clara-county/Santa Clara County
http://mercurynews.com/locat...n/california/bay-area/peninsula/Peninsula
https://www.mercurynews.com/...area/peninsula/san-mateo-county/San Mateo County
https://www.mercurynews.com/...ay-area/east-bay/alameda-county/Alameda County
https://www.mercurynews.com/...rea/south-bay/santa-cruz-county/Santa Cruz County
https://www.mercurynews.com/tag/around-town/Sal Pizarro
https://www.mercurynews.com/opinion/Opinion
https://www.mercurynews.com/opinion/Opinion
http://mercurynews.com/opinion/editorials/Editorials
http://mercurynews.com/tag/opinion-columnists/Opinion Columnists
http://mercurynews.com/opinion/letters/Letters to the Editor
https://www.mercurynews.com/opinion/commentary/Commentary
http://mercurynews.com/tag/cartoons/Cartoons
http://mercurynews.com/tag/endorsements/Election Endorsements
https://www.mercurynews.com/sports/Sports
https://www.mercurynews.com/sports/Sports
https://www.mercurynews.com/sports/san-francisco-49ers/San Francisco 49ers
https://www.mercurynews.com/sports/san-francisco-giants/San Francisco Giants
https://www.mercurynews.com/sports/golden-state-warriors/Golden State Warriors
https://www.mercurynews.com/sports/raiders/Raiders
https://www.mercurynews.com/sports/oakland-athletics/Oakland Athletics
https://www.mercurynews.com/sports/san-jose-sharks/San Jose Sharks
https://www.mercurynews.com/sports/san-jose-earthquakes/San Jose Earthquakes
https://www.mercurynews.com/sports/college-sports/College Sports
http://mercurynews.com/tag/pac-12-hotline/Pac-12 Hotline
https://www.mercurynews.com/sports/high-school-sports/High School Sports
https://www.mercurynews.com/sports/other-sports/Other Sports
https://www.mercurynews.com/sports/columnists/Sports Columnists
https://www.mercurynews.com/blogs/Sports Blogs
https://www.mercurynews.com/sports/sports-podcasts/Sports Podcasts
http://stats.mercurynews.com/gamematchupsScores and Standings
https://www.mercurynews.com/entertainment/Entertainment
https://www.mercurynews.com/entertainment/Entertainment
https://www.mercurynews.com/lifestyle/Lifestyle
https://www.mercurynews.com/tag/celebrities/Celebrities
https://www.mercurynews.com/entertainment/television/Television
https://www.mercurynews.com/entertainment/movies/Movies
https://www.mercurynews.com/entertainment/music/Music
https://www.mercurynews.com/entertainment/theater-arts/Theater & Arts
https://www.mercurynews.com/lifestyle/eat-drink/Eat & Drink
https://www.mercurynews.com/lifestyle/pets-animals/Pet Pal Connection
https://www.mercurynews.com/lifestyle/relationships-advice/Relationships & Advice
https://www.mercurynews.com/lifestyle/travel-play/Travel & Play
http://movies.mercurynews.comMovie Listings
https://www.mercurynews.com/comics/Comics
https://www.mercurynews.com/puzzle-games/Puzzles and Games
https://www.mercurynews.com/entertainment/horoscopes/Horoscopes
https://www.mercurynews.com/news/obituaries/Obituaries
https://www.mercurynews.com/news/obituaries/Obituaries
https://checkout.mercurynews...g2i_medium=link&g2i_campaign=navSubscribe
https://myaccount.mercurynews.com/login.aspxLog In
https://www.mercurynews.comThe Mercury News
https://myaccount.mercurynews.com/Manage Subscription
http://www.mercurynews.com/newsletters/Sign Up for Newsletters
https://www.mercurynews.com/weather/Weather
https://www.mercurynews.com/news/News
https://www.mercurynews.com/news/News
https://www.mercurynews.com/latest-headlines/Latest Headlines
https://www.mercurynews.com/business/Business
https://www.mercurynews.com/business/real-estate/Real Estate News
https://www.mercurynews.com/news/california-news/California News
https://www.mercurynews.com/news/crime-courts/Crime & Courts
https://www.mercurynews.com/news/environment-science/Environment & Science
https://www.mercurynews.com/news/nation-world/Nation & World
https://www.mercurynews.com/news/transportation/Transportation
https://www.mercurynews.com/news/politics/Politics
https://www.mercurynews.com/business/technology/Technology
https://www.mercurynews.com/tag/mr-roadshow/Mr. Roadshow
https://www.mercurynews.com/news/education/Education
https://www.mercurynews.com/news/health/Health
https://www.mercurynews.com/weather/Weather
http://mercurynews.com/#0Local
https://www.mercurynews.com/news-near-me-map/Local News Map
http://mercurynews.com/location/california/bay-area/Bay Area
https://www.mercurynews.com/...bay/santa-clara-county/san-jose/San Jose
https://www.mercurynews.com/...ea/south-bay/santa-clara-county/Santa Clara County
http://mercurynews.com/locat...n/california/bay-area/peninsula/Peninsula
https://www.mercurynews.com/...area/peninsula/san-mateo-county/San Mateo County
https://www.mercurynews.com/...ay-area/east-bay/alameda-county/Alameda County
https://www.mercurynews.com/...rea/south-bay/santa-cruz-county/Santa Cruz County
...

External Links (link to pages on other websites) - 31
URL Anchor Text
http://www.siliconvalley.comSiliconValley.com
http://thecannifornian.comThe Cannifornian
https://www.legacy.com/obituaries/mercurynews/Local Obituaries
https://bang.theadhawk.com/bang-adportal/obits/index.htmlPlace an Obituary
http://mercurynews.ca.newsmemory.com/Today’s E Edition
http://www.siliconvalley.comSiliconValley.com
http://thecannifornian.comThe Cannifornian
https://www.legacy.com/obituaries/mercurynews/Local Obituaries
https://bang.theadhawk.com/bang-adportal/obits/index.htmlPlace an Obituary
https://facebook.com/mercurynewsFacebook
https://twitter.com/mercnewsTwitter
https://instagram.com/mercnewsInstagram
https://facebook.com/mercurynewsFacebook
https://twitter.com/mercnewsTwitter
https://instagram.com/mercnewsInstagram
http://mercurynews.ca.newsmemory.com/Today’s e-Edition
http://marketplace.bayareanewsgroup.com/marketplace/Classifieds
http://www.norcaldrives.com/Marketplace
http://www.bayareanewsgroup.com/topworkplaces/Top Work Places
http://bang.theadhawk.com/bang-adportal/obits/index.htmlPlace an Obituary
http://bang.theadhawk.com/bang-adportal/legals/index.htmlPlace a Legal Notice
https://www.digitalfirstmedia.com/advertise-with-us/MNG Network Advertising
http://capublicnotice.com/Public Notices
https://www.medianewsgroup.com/copyright/Copyright © 2020 MediaNews Gro...
https://www.medianewsgroup.com/privacy-policy/Privacy Policy
https://www.medianewsgroup.com/terms-of-use/Terms of Use
https://www.medianewsgroup.com/cookie-policy/Cookie Policy
https://www.medianewsgroup.com/arbitration/Arbitration
https://vip.wordpress.com/Powered by WordPress.com VIP
https://www.medianewsgroup.c...california-consumer-privacy-act/Do Not Sell My Info
http://www.bayareanewsgroup.comBay Area News Group

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
2 1 1


1 images do not have Alt values.

Image URL - 2
URL ALT Text
https://www.mercurynews.com/...82020_wildfires_homepage_teaser_950x150_033020-1.jpg
https://www.mercurynews.com/...lugins/jetpack/modules/sharedaddy/images/loading.gifloading


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
6 3 9


You have 6 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
https://www.mercurynews.com/...vqKCVyXbTpFr4ETOx4m0X8JtP9Inn/ljeHsfDi/D/vn1F9zorUs=stylesheettext/css
https://fonts.googleapis.com...T+Sans%3A400%2C400italic%2C700%2C700italic&ver=5.4.2stylesheet
https://www.mercurynews.com/...tent/mu-plugins/jetpack/css/jetpack.css?m=1597337889stylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
64 22 86


Too many (22) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 22
Script URL Type
https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js?ver=1.11.3
https://www.mercurynews.com/...t/plugins/loader-wp/static/loader.min.js?ver=1.0.6.3
https://www.mercurynews.com/...KtbPQuLopqQV6GUV6+gTrQOo2j7X1tDU3NzUzNDS2DQLAKxaJsg=text/javascript
https://maps.googleapis.com/...ey=AIzaSyB0TOv46pgshuLhvImI1q7cJnSbYu3yHNU&ver=5.4.2
https://www.gstatic.com/firebasejs/5.7.0/firebase-app.js?ver=5.4.2
https://www.gstatic.com/firebasejs/5.7.0/firebase-messaging.js?ver=5.4.2
https://www.mercurynews.com/...z9ZzAz8No1j1gW2lA1jqwTz969qAVC9LmDs9jnropl77G6hZMWU=text/javascript
https://cdn.blueconic.net/digitalfirstmedia.js
https://cmp.osano.com/16A1An...8i1unj/1edc45d9-1a78-48b2-9035-037b31df744a/osano.js
https://prodmg2.blob.core.wi.../mng/bang/MG2Widget-newsletterwidget-nojquery.min.jstext/javascript
https://www.mercurynews.com/...6lnXhDbzRudJzhJbmXvfd61n7PMuX/y83udpfEzzbUw/cstXcQ==text/javascript
https://www.google.com/recaptcha/api.js?hl=en_UStext/javascript
https://www.mercurynews.com/...ZnigzFogk6+t4Ht1ieR/yOP6MlrRPuyWrvvTZejPh+HYxw0MwkXMtext/javascript
https://www.mercurynews.com/wp-content/themes/wp-mason/static/js/ads.js?ver=1.0
https://www.mercurynews.com/...Y8xZfsNHSMIlrMvOuB1Hv9ojl97nz3Onmzads53VzqUXg7VvXA==text/javascript
https://imasdk.googleapis.com/js/sdkloader/ima3.js
https://www.mercurynews.com/...UHlqyiWpF+z6ahngwP8ZR3tLYf/Nu97a87XrT92l7esXq4hFSw==text/javascript
https://cdn.viafoura.net/vf-v2.js?ver=2.0
https://www.mercurynews.com/wp-includes/js/wp-embed.min.js?m=1591831625gtext/javascript
https://stats.wp.com/e-202034.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.mercurynews.com/blogs/Sports Blogs


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
344
Excellent! You do have a lot of root domains (344) linked to your site mercurynews.com.

344
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 442
  Facebook Shares 713
  Facebook Comments 423
  Tweets 2
  LinkedIn 126

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://facebook.com/mercurynews
Twitter Accounthttps://twitter.com/mercnews
Google+ PageNot Found


Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site mercurynews.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
6,015th most visited website in the world.
1,326th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (86 - usmagazine.com, venturebeat.com, denverpost.com, mercurynews.com, grantland.com, bostonherald.com, 9to5mac.com, hip2save.com, ocregister.com, motherjones.com, alistapart.com, laughingsquid.com, indiewire.com, prensalibre.com, twincities.com, capgemini.com, fivethirtyeight.com, dnainfo.com, dailycamera.com, pe.com, dailynews.com, rionegro.com.ar, people-press.org, consequenceofsound.net, wikimediafoundation.org, marketplace.org, contracostatimes.com, sneakernews.com, pewinternet.org, macdailynews.com, pewresearch.org, intouchweekly.com, reviewjournal.com, brookings.edu, 9to5google.com, marinij.com, houselogic.com, democrats.org, pewforum.org, nbcolympics.com, dailybreeze.com, independent.com, presstelegram.com, beautypedia.com, lifeandstylemag.com, siliconvalley.com, journalism.org, dailybulletin.com, pewglobal.org, sgvtribune.com, goldderby.com, sbsun.com, hachettebookgroup.com, 9to5toys.com, supthemag.com, pewsocialtrends.org, insidehook.com, twistmagazine.com, journalists.org, pewhispanic.org, pvtimes.com, minnpost.com, orovillemr.com, canoekayak.com, businesspress.vegas, fusion.net, electrek.co, theundefeated.com, dronedj.com, nexstar.tv, jetpack.pro, knewz.com, eastbaytimes.com, github.blog, curiouscast.ca, worldinsurancereport.com, eltiempolv.com, testgutenberg.com, ama.org, bouldercityreview.com, broomfieldenterprise.com, 53eig.ht, blockclubchicago.org, adventuresportsnetwork.com, pewhispanic.com, boldtypebooks.com) hosted on the same server as mercurynews.com (ip : 192.0.66.2).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 192.0.66.2) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 33 days old ( 1st registered on : 1996-08-19 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 329 days from today ( expires on : 2021-08-17 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
mercurynews.com ( 15 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-08-19 1996-08-19 2021-08-17
24 years, 33 days old 24 years, 33 days ago 0 years, 329 days from today
24 years, 33 days old


Domain Name Servers used by mercurynews.com
DNS Name IP Address
ns1.bur.qwest.net63.150.72.4
ns1.ewr.qwest.net208.44.130.120
ns1.iad.qwest.net63.150.72.4
ns1.jsv.qwest.net208.44.130.120


Domain is going to expire in less than a year time (0 years, 329 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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