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Excellent Practice33
Improvement Could be Made7
Critical Issues to Attend11
Aug 21, 2020 11:56 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 26 inline css components to an external style sheet file.
  • Remove the 2 plain text email addresses from your page.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • ...     57
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   comics   dog   festival   museum   pictures   television   video  

NBC Bay Area – Bay Area News, Local News, Weather, Traffic, Entertainment, Breaking News

Words count: 13    Unique Words: 9    Length: 90 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Area 2
Bay 2
News 3

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Bay Area News, Local News, Weather, Traffic, Entertainment, Breaking News

Words count: 10    Length: 73 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
NBC Bay Area – Bay Area News, Local News, Weather, ...
Bay Area News, Local News, Weather, Traffic, Entertainment, Breaking News

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

acres  adopting  area  aug  bay  breaking  burn  california  complex  coronavirus  counties  coverage  covid  czu  entertainment  evacuations  expand  fires  health  hours  investigative  jun  lightning  live  lnu  local  lsquo  mins  nbc  news  pandemic  responds  revelations  san  scu  traffic  video  watch  weather  wildfires 

Top 20 Keywords
Total Terms Count: 924

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
bay 25 2.71%
area 24 2.60%
wildfires 21 2.27%
aug 19 2.06%
evacuations 14 1.52%
news 13 1.41%
hours 13 1.41%
complex 11 1.19%
california 10 1.08%
pandemic 9 0.97%
watch 9 0.97%
fires 8 0.87%
nbc 8 0.87%
local 8 0.87%
scu 7 0.76%
coronavirus 7 0.76%
weather 7 0.76%
mins 6 0.65%
san 6 0.65%
live 6 0.65%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Top Videos
Coronavirus Pandemic
The Investigative Unit
NBC Bay Area Responds
U.S. & World
Clear The Shelters
Digital Originals


LNU Complex: 5 Dead, Wildfires Burn 219K Acres
Watch NBC Bay Area Breaking News Coverage
SCU Complex: Nearly 230K Acres Burn Across 5 Counties, 20K Structures Threatened
DeJoy ‘Highly Confident' Ballots Will Be Delivered on Time, But Details No Plan
List: Local School Closures Due to LNU, CZU and SCU Complex Fires
List of Bay Area Evacuations Due to CZU, LNU, SCU Complex Fires
CZU Complex: 3 Firefighters Injured, Ongoing Evacuations in San Mateo, Santa Cruz Coun...
‘Ally of the Light': Biden Accepts Nomination and Other Top Moments From DNC Night 4
Golden State Killer Sentenced to Life for 26 Rapes, Slayings
Live Blog: Evacuations Expand as Bay Area Wildfires Continue to Grow
Satellite Images Capture the Long Plume of Wildfire Smoke Drifting Over Califo...
Checklist: What to Do If You Have to Evacuate Due to a Wildfire
Watch: Aerial Coverage of Lightning-Sparked Wildfires in the Bay Area
UC Lick Observatory Remains Safe From SCU Lightning Complex Fires
Most Read
List of Bay Area Evacuations Due to CZU, LNU, SCU Complex Fires
LNU Complex: 5 Dead, Wildfires Burn 219K Acres
SCU Complex: Nearly 230K Acres Burn Across 5 Counties, 20K Structures Threatened
Live Blog: Evacuations Expand as Bay Area Wildfires Continue to Grow
CZU Complex: 3 Firefighters Injured, Ongoing Evacuations in San Mateo, Santa Cruz Counties
Checklist: What to Do If You Have to Evacuate Due to a Wildfire
Virus Updates: Largest US Hospital Firm Sued; WHO Hopes Pandemic Ends in 2 Years
Welcome to My Personal Hell: This 23-Year-Old Documented His 21-Day COVID-19 Journey on TikTok
Send This Video to Someone Who Thinks Wearing a Mask Causes CO2 Poisoning
What to Know: Evacuating Safely During the Pandemic
California Health Officials Fret About Mix of COVID, Flu
Energy Price Caps Lifted to Avert More Rolling Outages
State Nursing Home Regulatory Redo Prompts Critics' Fears Amid Pandemic
Sheriff Campaign Scandal: 4 Indicted in Concealed Carry ‘Pay to Play' Scheme
Here's What You Need to Know When Ordered to Evacuate
NBC Bay Area Responds to a Microwave Mishap
Companies Claim UV Light Can Kill Viruses
SoCal Helicopter Pilot Killed Fighting Fires Near Fresno
2 Storms Pose Possible Double Threat to US Gulf Coast
Loughlin Sentenced to 2 Months, Giannulli 5 Months in College Bribery Scheme
California Fires Claim 5 Lives, Threaten Thousands of Homes
As US Deaths Mount, Virus Takes Outsize Toll on People of Color
Want to Look Your Best on Zoom Calls? Celebrity Stylist Brad Goreski Has Tips
Dennis Quaid, Actor, Adopts Dennis Quaid, Cat
What to Know About Adopting a Dog During the Pandemic
Ask Yourself These 3 Questions Before Adopting a Dog
‘SNL's' Melissa Villaseñor on Why Adopting a Dog Is No Joke
Thinking Outside: As Pandemic Persists, Schools Look to the Great Outdoors as a Classroom
Explained: Why Does It Take So Long to Develop a Vaccine?
Speaking Out: #BlackLivesMatter Demonstrators in Their Own Words
Butterflies in the Sky: Fearless Artists Paint Towering Mural in San Francisco
What to Expect: COVID-19 and Going to the Dentist
Bay Area Revelations
In the Weeds
Press Here


FULL EPISODE Bay Area Revelations: Riding the Waves
Past Bay Area Revelations Episodes
Bay Area Revelations: Female Sports Icons
Sonoma County DA Will Dismiss 2,700 Marijuana Convictions
A Pot Shop at Your Door: Home Delivery Surges Amid Outbreak
Confusion Plagues Bay Area Cannabis Industry Over ‘Essential' Designation
BeeHero Helps Beekeepers Protect Beehives Using Sensors
Entrepreneur Shares How to Build Startups During Pandemic
Gingko Bioworks Helps Run Tests for COVID-19
Amazon Buys Gilroy Farmland for Four Times the Value: Report
Facebook Launches Voter Registration Campaign on Its Platforms
Uber CEO Says Its Service Will Probably Shut Down Temporarily in California If It's Forced to Classify Drivers as Employees
9th Circuit Upholds Ban on Abortion Referrals at Federally Funded Family Planning Clinics
FSA Changes Expand Health Spending Options During Pandemic
Following Gain, California to Reopen Health Coverage Signups
Follow Us
<I> (7)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.26 seconds - 182.92 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
6.79 s 0.05 s 0.05 s 0.01 s 3.80 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
48 Kb (47,559 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
48 Kb (47,559 bytes) 7 Kb (6,954 bytes) 41 Kb (40,605 bytes) 17.13 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
26 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
2 Email Addresses (b**************@3x-2.png, n**@3x.png) were detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
222 11 233

Too many links (233), it may be considered as spam!

Internal Links (link to pages within this domain) - 222
URL Anchor Text to content TV Area Evacuation Orders Resources Wildfires School Closures Address Schedule the Shelters burning across the B... wildfires Complex: 5 Dead, Wildfires... NBC Bay Area Breaking Ne... Complex: Nearly 230K Acres... ‘Highly Confident' Ballo... Local School Closures Du... of Bay Area Evacuations D... Complex: 3 Firefighters In... 2020‘Ally of the Light': Biden Acc... State Killer State Killer Sentenced ... fires Blog: Evacuations Expand ... wildfires Images Capture the L... full forecast all What to Do If You H... Aerial Coverage of Ligh... Lightning Complex Lick Observatory Remains Sa... orders of Bay Area Evacuations D... wildfires Complex: 5 Dead, Wildfires... Complex: Nearly 230K Acres... fires Blog: Evacuations Expand ... Complex: 3 Firefighters In... What to Do If You H... full forecast all all Updates: Largest US Hosp... to My Personal Hell: T... masks This Video to Someone Who... to Know: Evacuating Safel... Health Officials Fr... all power outages Price Caps Lifted to A... Nursing Home Regulatory ... campaign scandal Campaign Scandal: 4 In... all's What You Need to Know W... Bay Area Responds to a Mic...

External Links (link to pages on other websites) - 11
URL Anchor Text Policy Not Sell My Personal Inform... Public Inspection File Notice

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
54 18 36

36 images do not have Alt values.

Image URL - 54
URL ALT Text Bay Area EPISODE Bay Area Revelati... Bay Area Revelations Epis... Area Revelations: Female S... County DA Will Dismiss ... Pot Shop at Your Door: Home ... Plagues Bay Area Can... Helps Beekeepers Prote... Shares How to Bui... Bioworks Helps Run Test... Buys Gilroy Farmland fo... Launches Voter Regist... CEO Says Its Service Will... Circuit Upholds Ban on Abo... Changes Expand Health Spen... Gain, California to ... Bay Area Bay Area

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
6 4 10

Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
65 19 84

Too many (19) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 19
Script URL Type,/wp-includes/js/dist/hooks.min.js?m=1597334358jtext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page Wildfires

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (94) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,505
  Facebook Shares 1,508
  Facebook Comments 1,877
  Tweets 0
  LinkedIn 44

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
26,553th most visited website in the world.
6,040th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (9 -,,,,,,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
14 years, 46 days old ( 1st registered on : 2006-08-03 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 318 days from today ( expires on : 2021-08-03 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 14 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2006-08-03 2014-11-24 2021-08-03
14 years, 46 days old 5 years, 299 days ago 0 years, 318 days from today
14 years, 46 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 318 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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