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nzherald.co.nz favicon nzherald.co.nz

Excellent Practice34
Improvement Could be Made8
Critical Issues to Attend7
Jul 15, 2020 02:42 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Create a XML sitemap for your site.
  • Move the 68 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Declare language in use for your site.
  • Create RSS feed for your site.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Combine the 36 script blocks and move them to an external file.
  • ...     623
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Detailed Reviews

Related Category
Most related categories of this website.

comics   dog   film   food   inspiration   parenting   recipes   television  

Title
NZ Herald - Breaking news, latest news, business, sport and entertainment - NZ Herald

Words count: 12    Unique Words: 9    Length: 85 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
news 2
Herald 2
NZ 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Latest breaking news articles, photos, video, blogs, reviews, analysis, opinion and reader comment from New Zealand and around the World - NZ Herald

Words count: 23    Length: 148 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
NZ Herald - Breaking news, latest news, business, sport ... www.nzherald.co.nz/
Latest breaking news articles, photos, video, blogs, reviews, analysis, opinion and reader comment from New Zealand and around the World - NZ Herald

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
latest nz news articles, breaking news, photos, video, blogs, new zealand, world, business, sport, technology

Words count: 15    Length: 100 characters    keyword phrases count : 10

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:70% (7/10)
photos 0   (0%)
video 0   (0%)
blogs 0   (0%)
world 0   (0%)
business 0   (0%)
sport 0   (0%)
technology 0   (0%)
2 words:20% (2/10)
breaking news 0   (0%)
new zealand 0   (0%)
4 words:10% (1/10)
latest nz news articles 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advertise  black  book  breaking  business  chapter  chicken  christchurch  covid  driven  entertainment  herald  job  jul  kiwi  latest  lifestyle  market  minutes  mosque  movies  notices  nzme  oneroof  photos  property  quick  read  restaurant  reviews  rugby  shootings  sign  sport  spy  terms  times  travel  viva  zealand 

Top 20 Keywords
Total Terms Count: 2,404

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
jul 90 3.74%
read 79 3.29%
quick 44 1.83%
minutes 33 1.37%
zealand 26 1.08%
sport 21 0.87%
travel 19 0.79%
entertainment 15 0.62%
herald 15 0.62%
latest 13 0.54%
lifestyle 12 0.50%
job 10 0.42%
market 10 0.42%
business 10 0.42%
reviews 9 0.37%
black 9 0.37%
covid 9 0.37%
driven 8 0.33%
spy 8 0.33%
property 8 0.33%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1724500000200255

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
New Zealand Herald

<H2>

(7)
Latest From New Zealand
Latest From Business
Latest From World
Latest From Sport
Latest From Entertainment
Latest From Lifestyle
Latest From Travel

<H3>

(245)
Listen Live
Be property prepared
Claire Trevett: Can Collins disrupt Ardern's 'nonsense'?
Mum jailed after bribing 5-year-old to be 'sexual plaything' with boyfriend
Rise and fall of Todd Muller: The man who could have been PM
Woodhouse allegedly stopped from making a statement on email scandal
Seven-year prison term for kissing a stranger could not be overturned
Wild weather: 'It's only just begun' says MetService
Exclusive: MP Sarah Dowie on leaving politics, Jami-Lee Ross
Fatal house fire: More than 60k raised for family grieving two children
Chris Rattue: Why Steve Hansen is totally wrong about Australian rugby
Brain cancer battle: Radio personality moved to hospice
'Crime tourists': The Chilean burglars targeting homes of super-rich
Expert predicts when the world will be Covid-free
Skimming scam: Banks alert Wilson Parking over hospital fraud
Local lockdowns loom if fresh NZ Covid outbreak - PM
Redundancy notices start for wage subsidy workers
Surprising villain in Trump relative's tell-all book
Comment: One word exposes Meghan's plan after ditching royal life
Autopsy confirms Naya Rivera's cause of death
Farmer's upsetting diagnosis after shrugging off headaches
Heather du Plessis-Allan: Collins' 'impressive' first 24 hours as Nat's leader
Ian Foster's brutal warning to Rugby Australia
Baby was infected with coronavirus in womb, study reports
The Deutsche Bank executives responsible for serving Jeffrey Epstein
'Panel left bemused': Why Razor's All Blacks presentation went wrong
Tricks of the trade: How a small town clothes shop survived 40 years
Audrey Young: Judith Collins' first priority
'Hero' boy mauled saving sister from dog
The monster inside: Depp's lifelong love of drugs laid bare
Confirmed: Star players flying home in Warriors exodus
Premium business content
Gavin Evans: Smelter jobs sacrificed to confused energy policy
Skimming scam: Banks alert Wilson Parking over hospital fraud
Global stimulus is running out before Covid-19 has been defeated
Spark customers face 'forced migration' from copper
Wirecard warned a year ago to take action on controls
The pros and cons of a Universal Basic Income
Market close: NZ shares rise as vaccine trial boosts global sentiment
Fonterra targeted by hackers
Could video chat be the biggest unlock in corporate history?
Australia is in trouble, New Zealand isn't - why?
'Gigafactory' Tesla plant proposed for Tiwai
Honda madness: 20-year-old Civic sells for over $100,000. But why?
The best from our global partners
The Deutsche Bank executives responsible for serving Jeffrey Epstein
What Antarctica's 'doomsday glacier' means for the planet
Ireland has a new coronavirus fear: Americans who flout quarantine
'Crime tourists': The Chilean burglars targeting homes of super-rich
Judge upends Weinstein settlement, questioning its approach
Caught in 'ideological spiral,' US and China drift toward cold war
Wirecard warned a year ago to take action on controls
Man's dismembered body found in luxury New York building
The Wire creator: 'The next Trump will be more frightening'
Go NZ!
'Halo effect': School holidays see urban exodus from Kiwi cities
Elisabeth Easther on a 'treasure trove' cycling adventure
Women in diving: Female scuba divers share their top NZ dive sites
Why you should travel on the TranzAlpine train journey
Go local: Hawke's Bay humming from dawn til dusk
Napier's new escape room experience nearly ready
Must Watch on WatchMe
Judith Collins is the new National Party leader, Gerry Brownlee her deputy
Auckland Matariki Festival to view the first appearance of the Matariki stars
Todd Muller quits as National Party leader
One new Covid-19 case - a woman in her 60s
Sky Sport The Breakdown: July 14
Christchurch Mosque shooter dismisses lawyers
Collins stamps her mark on National with reshuffle opening salvo
Farmer's upsetting diagnosis after shrugging off headaches
The pros and cons of a Universal Basic Income
Leighton Smith Podcast: Dr Oliver Hartwich and Michael Bassett
Seven-year prison term for kissing a stranger could not be overturned
Redundancy notices start for wage subsidy workers
Claire Trevett: Can Collins disrupt Ardern's 'nonsense'?
Great journalism from the Herald
The end of the beginning: How NZ took on Covid-19 and the challenge ahead
The pandemic papers: Inside story of how NZ fought Covid 19
Misconceptions episode 5: Surviving the grief of miscarriage
Big Read: What went wrong at Waitakere Hospital?
Simon Wilson: The day of the hugs
Inside NZ's favourite reality TV show – 1pm press conference
Inside a deadly Auckland cluster: Did shoddy gear leave staff exposed?
Switched at birth: Two Kiwi girls were raised in the wrong lives, until they ended up with one set of parents
Secrets of PM's Covid-19 response: Helen Clark death stare and invaluable First Man
Politics
Woodhouse allegedly stopped from making a statement on email scandal
Seven-year prison term for kissing a stranger could not be overturned
Claire Trevett: Can Collins disrupt Ardern's 'nonsense'?
Collins stamps her mark on National with reshuffle opening salvo
'Australia has a real problem': Collins says transtasman bubble not safe
Heather du Plessis-Allan: Collins' 'impressive' first 24 hours as Nat's leader
Gavin Evans: Smelter jobs sacrificed to confused energy policy
Spark customers face 'forced migration' from copper
Wirecard warned a year ago to take action on controls
ComCom takes Waikato door-to-door trader to court
The pros and cons of a Universal Basic Income
Market close: NZ shares rise as vaccine trial boosts global sentiment
Fonterra targeted by hackers
Could video chat be the biggest unlock in corporate history?
Skimming scam: Banks alert Wilson Parking over hospital fraud
...
<I> (2)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
52.5

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
the website does not declare its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://nzherald.co.nz/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.12 seconds - 783.09 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
13.42 s 0.10 s 0.09 s 0.03 s 7.52 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
94 Kb (93,971 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
94 Kb (93,971 bytes) 19 Kb (18,656 bytes) 75 Kb (75,315 bytes) 24.77 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
68 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.nzherald.co.nz/ and http://nzherald.co.nz are resolved to the same url :https://www.nzherald.co.nz/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://nzherald.co.nz/busin...urce=NZH&utm_medium=bus_masthead&utm_campaign=premium
http://nzherald.co.nz/nz/news/headlines.cfm?c_id=1
http://nzherald.co.nz/premium/news/headlines.cfm?c_id=1504669
http://nzherald.co.nz/business/news/headlines.cfm?c_id=3
http://nzherald.co.nz/politics/news/headlines.cfm?c_id=280
http://nzherald.co.nz/sport/news/headlines.cfm?c_id=4
http://nzherald.co.nz/property/news/headlines.cfm?c_id=8
http://nzherald.co.nz/video/news/galleries.cfm?c_id=1501138&type=video
http://nzherald.co.nz/technology/news/headlines.cfm?c_id=5
http://nzherald.co.nz/world/news/headlines.cfm?c_id=2
http://nzherald.co.nz/opinion/news/headlines.cfm?c_id=466
http://nzherald.co.nz/entertainment/news/headlines.cfm?c_id=1501119
http://nzherald.co.nz/lifestyle/news/headlines.cfm?c_id=6
http://nzherald.co.nz/travel/news/headlines.cfm?c_id=7
http://nzherald.co.nz/the-country/news/headlines.cfm?c_id=16
http://nzherald.co.nz/job-market/news/headlines.cfm?c_id=1504480
http://nzherald.co.nz/photos/news/headlines.cfm?c_id=1501140
http://nzherald.co.nz/puzzles-games/index.cfm?c_id=1500944
http://nzherald.co.nz/crime/news/headlines.cfm?c_id=30
http://nzherald.co.nz/politics/news/headlines.cfm?c_id=280
http://nzherald.co.nz/health/news/headlines.cfm?c_id=204
http://nzherald.co.nz/education/news/headlines.cfm?c_id=35
http://nzherald.co.nz/environment/news/headlines.cfm?c_id=39
http://nzherald.co.nz/nz-herald-focus/news/headlines.cfm?c_id=1504018
http://insights.nzherald.co.nz/?ref=nzhnav
http://nzherald.co.nz/the-v...n-is-clear/news/headlines.cfm?c_id=1504591&ref=nzhnav
http://nzherald.co.nz/suffrage/news/headlines.cfm?c_id=1504569
http://nzherald.co.nz/trailblazers/news/headlines.cfm?c_id=1504553
http://nzherald.co.nz/property/news/headlines.cfm?c_id=8
http://nzherald.co.nz/small-business-sme/news/headlines.cfm?c_id=85
http://nzherald.co.nz/best-of-business-analysis/news/headlines.cfm?c_id=1501241
http://nzherald.co.nz/personal-finance/news/headlines.cfm?c_id=12
http://nzherald.co.nz/economy/news/headlines.cfm?c_id=34
http://nzherald.co.nz/business-travel/news/headlines.cfm?c_id=813
http://nzherald.co.nz/deloitte-top-200-awards/news/headlines.cfm?c_id=1503725
http://nzherald.co.nz/property/news/headlines.cfm?c_id=8
http://nzherald.co.nz/rugby/news/headlines.cfm?c_id=80
http://nzherald.co.nz/cricket/news/headlines.cfm?c_id=29
http://nzherald.co.nz/netball/news/headlines.cfm?c_id=69
http://nzherald.co.nz/league/news/headlines.cfm?c_id=79
http://nzherald.co.nz/sailing/news/headlines.cfm?c_id=106
http://nzherald.co.nz/football-soccer/news/headlines.cfm?c_id=86
http://nzherald.co.nz/racing/news/headlines.cfm?c_id=53
http://nzherald.co.nz/athletics/news/headlines.cfm?c_id=19
http://nzherald.co.nz/basketball/news/headlines.cfm?c_id=21
http://nzherald.co.nz/motorsport/news/headlines.cfm?c_id=66
http://nzherald.co.nz/tennis/news/headlines.cfm?c_id=94
http://nzherald.co.nz/golf/news/headlines.cfm?c_id=48
http://nzherald.co.nz/american-sports/news/headlines.cfm?c_id=1504215
http://nzherald.co.nz/hockey/news/headlines.cfm?c_id=52
http://nzherald.co.nz/ufc/news/headlines.cfm?c_id=1503573
http://nzherald.co.nz/boxing/news/headlines.cfm?c_id=23
http://nzherald.co.nz/nz-herald-local-focus/news/headlines.cfm?c_id=1504150
http://nzherald.co.nz/northern-advocate/news/headlines.cfm?c_id=1503450
http://nzherald.co.nz/northland-age/news/headlines.cfm?c_id=1503402
http://nzherald.co.nz/aucklander/news/headlines.cfm?c_id=1503378
http://nzherald.co.nz/hamilton-news/news/headlines.cfm?c_id=1503366
http://nzherald.co.nz/bay-of-plenty-times/news/headlines.cfm?c_id=1503343
http://nzherald.co.nz/hawkes-bay-today/news/headlines.cfm?c_id=1503462
http://nzherald.co.nz/rotorua-daily-post/news/headlines.cfm?c_id=1503438
http://nzherald.co.nz/wanganui-chronicle/news/headlines.cfm?c_id=1503426
http://nzherald.co.nz/stratford-press/news/headlines.cfm?c_id=1503390
http://nzherald.co.nz/manawatu-guardian/news/headlines.cfm?c_id=1503567
http://nzherald.co.nz/kapiti-news/news/headlines.cfm?c_id=1503789
http://nzherald.co.nz/horowhenua-chronicle/news/headlines.cfm?c_id=1503788
http://nzherald.co.nz/te-awamutu-courier/news/headlines.cfm?c_id=1504325
http://nzherald.co.nz/spy/news/headlines.cfm?c_id=1503840
http://nzherald.co.nz/television/news/headlines.cfm?c_id=339
http://nzherald.co.nz/movies/news/headlines.cfm?c_id=200
http://nzherald.co.nz/books/news/headlines.cfm?c_id=134
http://nzherald.co.nz/music/news/headlines.cfm?c_id=264
http://nzherald.co.nz/culture/news/headlines.cfm?c_id=544
http://nzherald.co.nz/sideswipe/news/headlines.cfm?c_id=702
http://nzherald.co.nz/promotions/news/headlines.cfm?c_id=500848
http://nzherald.co.nz/fashion-beauty/news/headlines.cfm?c_id=42
http://nzherald.co.nz/food-wine/news/headlines.cfm?c_id=206
http://nzherald.co.nz/relationships/news/headlines.cfm?c_id=41
http://nzherald.co.nz/health-wellbeing/news/headlines.cfm?c_id=1501238
http://nzherald.co.nz/animals-pets/news/headlines.cfm?c_id=500834
http://nzherald.co.nz/canvas-magazine/news/headlines.cfm?c_id=532
http://nzherald.co.nz/promotions/news/headlines.cfm?c_id=500848
http://nzherald.co.nz/career-advice/news/headlines.cfm?c_id=1504788
http://nzherald.co.nz/corporate-news/news/headlines.cfm?c_id=1504789
http://nzherald.co.nz/puzzles-games/sudoku.cfm?c_id=1500944
http://nzherald.co.nz/puzzles-games/code-cracker.cfm?c_id=1500944
http://nzherald.co.nz/puzzles-games/crossword.cfm?c_id=1500944
http://nzherald.co.nz/puzzles-games/wordsearch.cfm?c_id=1500944
http://nzherald.co.nz/quizzes/news/headlines.cfm?c_id=1502918
http://nzherald.co.nz/public-service/news/headlines.cfm?c_id=1504558
http://nzherald.co.nz/business-and-education/news/headlines.cfm?c_id=1504560
http://nzherald.co.nz/social-justice/news/headlines.cfm?c_id=1504559
http://nzherald.co.nz/health-and-science/news/headlines.cfm?c_id=1504556
http://nzherald.co.nz/sport-and-adventure/news/headlines.cfm?c_id=1504555
http://nzherald.co.nz/trailblazers/culture/news/headlines.cfm?c_id=1504557
http://nzherald.co.nz/law-and-politics/news/headlines.cfm?c_id=1504554
http://nzherald.co.nz/super-rugby/news/headlines.cfm?c_id=331
http://nzherald.co.nz/all-blacks/news/headlines.cfm?c_id=116
http://nzherald.co.nz/rugby-championship/news/headlines.cfm?c_id=351
http://nzherald.co.nz/npc/news/headlines.cfm?c_id=269
http://nzherald.co.nz/six-nations/news/headlines.cfm?c_id=475
...


You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://nzherald.co.nz/busin...bus_masthead&utm_campaign=premium
http://nzherald.co.nz/nz/news/headlines.cfm?c_id=1
http://nzherald.co.nz/premi...m/news/headlines.cfm?c_id=1504669
http://nzherald.co.nz/business/news/headlines.cfm?c_id=3
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http://nzherald.co.nz/deloi...s/news/headlines.cfm?c_id=1503725Deloitte Top 200
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http://nzherald.co.nz/rugby/news/headlines.cfm?c_id=80Rugby
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https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhboxCapsicum, goat's cheese and sp...
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhbox
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhboxRoast tomato risotto
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhbox
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhboxSpiced rhubarb and custard muf...
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhbox
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhboxWarm roasted vegetable salad
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhbox
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhboxChocolate orange cheesecake
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhbox
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhboxBaked chicken with tomatoes, a...
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhbox
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhboxAsian winter noodle salad
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhbox
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhboxCourgette noodle and tofu soup
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhbox
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhboxRaw date and coconut slice
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhbox
...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
3 1 2


2 images do not have Alt values.

Image URL - 3
URL ALT Text
http://nzherald.co.nz/pb/re...es/assets/icons/navigation/site-logo/svg/nzh-logo.svg
http://nzherald.co.nz/pb/re...gin-assets/logo-picker-images/optimized/nzh-co-nz.svg
http://nzherald.co.nz/pb/re...es/assets/icons/navigation/site-logo/svg/nzh-logo.svgHome


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 3 3


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
http://nzherald.co.nz/pb/gr/c/default/rcMdIy1r3KGN4s/css/520781b01d.css?v=188stylesheet
http://nzherald.co.nz/pb/gr/p/default/rcMdIy1r3KGN4s/style.css?v=188stylesheet
http://nzherald.co.nz/pb/gr...c/default/rcMdIy1r3KGN4s/svg_css/8bc35eec0e.css?v=188stylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
36 15 51


Too many (15) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 15
Script URL Type
http://nzherald.co.nz/pb/resources/scripts/jquery/jquery-2.2.4.min.js
http://nzherald.co.nz/pb/gr...t/rcMdIy1r3KGN4s/load_immediately/9641c83c13.js?v=188
http://nzherald.co.nz/pb/gr/c/default/rcMdIy1r3KGN4s/headjs/75b5749904.js?v=188
https://www.oneroof.co.nz/static/lib/oneroof.js?20180911
https://media.nzherald.co.nz/oneroof/embed.js
https://www.oneroof.co.nz/static/lib/oneroof.js?20180907
https://media.nzherald.co.nz/oneroof/embed.js
http://nzherald.co.nz/pb/gr/c/default/rcMdIy1r3KGN4s/js/9cbc1d7b0d.js?v=188
http://nzherald.co.nz/pb/gr/c/default/rcMdIy1r3KGN4s/footjs/e402654ab1.js?v=188
http://nzherald.co.nz/pb/gr...efault/rcMdIy1r3KGN4s/advertising/314ebc8ca1.js?v=188
http://nzherald.co.nz/pb/gr...c/default/rcMdIy1r3KGN4s/postadjs/b61ecc347b.js?v=188
http://nzherald.co.nz/pb/gr/p/default/rcMdIy1r3KGN4s/render.min.js?v=188
https://www.images-home.com/image.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://nzherald.co.nz/lifes...icle.cfm?c_id=6&objectid=12348247Russian blogger marries stepso...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
206
Excellent! You do have a lot of root domains (206) linked to your site nzherald.co.nz.

206
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 7,346
  Facebook Shares 15,111
  Facebook Comments 8,384
  Tweets 0
  LinkedIn 0

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/nzherald.co.nz
Twitter Accounthttps://twitter.com/nzherald
Google+ Pagehttps://plus.google.com/+nzherald


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site nzherald.co.nz is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
4,751th most visited website in the world.
11th most visited website in New Zealand  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - chicagotribune.com) hosted on the same server as nzherald.co.nz (ip : 23.217.129.145).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.217.129.145) is located at United States  
the most site visitors come from New Zealand  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Info
nzherald.co.nz ( 14 characters )

Domain Registrar : New Zealand Domain Name Registry Limited

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown 2020-11-03 unknown
unknown old -1 years, -81 days ago unknown from today
unknown old


Domain Name Servers used by nzherald.co.nz
DNS Name IP Address
dns1.p01.nsone.net198.51.44.1
dns2.p01.nsone.net198.51.45.1
dns3.p01.nsone.net198.51.44.65


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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