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Excellent Practice26
Improvement Could be Made12
Critical Issues to Attend13
Mar 9, 2020 07:54 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Write more in-depth content on the topics of your page.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove flash component from your site.
  • Move the 330 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • ...     415
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.


Title
新浪首页

Words count: 1    Unique Words: 1    Length: 12 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too short! that has less than 1 word.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
新浪网为全球用户24小时提供全面及时的中文资讯,内容覆盖国内外突发新闻事件、体坛赛事、娱乐时尚、产业资讯、实用信息等,设有新闻、体育、娱乐、财经、科技、房产、汽车等30多个内容频道,同时开设博客、视频、论坛等自由互动交流空间。

Words count: 0    Length: 331 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
新浪首页 www.sina.com.cn/
新浪网为全球用户24小时提供全面及时的中文资讯,内容覆盖国内外突发新闻事件、体坛赛事、娱乐时尚、产业资讯、实用信息等,设有新闻、体育、娱乐、财经、科技、房产、汽车等30多个内容频道,同时开设博客、视频、论坛等自由互动交流空间。

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
新浪, 新浪网, SINA, sina, sina.com.cn, 新浪首页, 门户, 资讯

Words count: 10    Length: 65 characters    keyword phrases count : 8

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:88% (7/8)
新浪 0   (0%)
新浪网 0   (0%)
sina 0   (0%)
sina 0   (0%)
新浪首页 0   (0%)
门户 0   (0%)
资讯 0   (0%)
3 words:13% (1/8)
sina.com.cn 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

cod  english  gif  nba  nex  suv  vivo  上一帧  下一帧  二手房  二选一  京icp证  亿美元  你会为平板配键盘吗  关晓彤大眼妆  华为p  另类博主带猫环游世界  大学校园雪景  孩子对人不理不睬  小个子穿搭秘籍  当代年轻人时尚消费调查问卷  往期回顾  恢复默认  我要定制  把西装穿出清凉感  教育行业重大事项点评  新浪众测  新浪首页  月医药行业投资策略  洛杉矶vs硅谷  海外置业  父母对孩子的陪伴  特别策划  登steam  科比一家人超时空同框  编辑定制  萌娃创意书画迎春节  街拍范西装穿法  高尔夫  高清实拍 

Top 20 Keywords
Total Terms Count: 1,898

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
小个子穿搭秘籍 4 0.21%
街拍范西装穿法 4 0.21%
大学校园雪景 3 0.16%
当代年轻人时尚消费调查问卷 3 0.16%
海外置业 3 0.16%
另类博主带猫环游世界 3 0.16%
华为p 3 0.16%
把西装穿出清凉感 3 0.16%
gif 3 0.16%
关晓彤大眼妆 3 0.16%
二选一 2 0.11%
下一帧 2 0.11%
vivo 2 0.11%
科比一家人超时空同框 2 0.11%
cod 2 0.11%
nex 2 0.11%
月医药行业投资策略 2 0.11%
我要定制 2 0.11%
编辑定制 2 0.11%
父母对孩子的陪伴 2 0.11%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
10122001503414381

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
vivo NEX 3S众测申请

<H3>

(12)
新闻
新浪产品
选品牌
选车型
图片博客
探索趣图
历史图库
热点关注
新浪公开课
时尚热点
佛学
恭迎观世音菩萨圣诞

<H4>

(2)
车型大全新浪e站
新浪众测 你会为平板配键盘吗
<B> (15)新闻
财经
科技
体育
娱乐
汽车
博客
视频
房产
时尚
教育
图片
微博
旅游
游戏
<I> (34)设为首页
我的菜单
手机新浪网
移动客户端
登录
欢迎您, 退出
微博
博客
邮箱
网站导航
<EM> (14)小型
紧凑型
中型
待定
10台
猜你喜欢
<STRONG> (3)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
100

The page text content is a bit too simple.

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
the website does not declare its language in use.

the detected language is : zh-Hans

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
2.64 seconds - 47.36 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
17.86 s 0.14 s 0.13 s 0.03 s 10.00 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
125 Kb (125,033 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
125 Kb (125,033 bytes) 19 Kb (19,381 bytes) 106 Kb (105,652 bytes) 18.34 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
1 Flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
330 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 3)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (j****@vip.sina.com) was detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.sina.com.cn/ and http://sina.com.cn are resolved to the same url :https://www.sina.com.cn/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://mail.sina.com.cn/...ient/mobile/index.php?suda-key=mail_app&suda-value=login
http://jr.sina.com.cn/web/main/index?source=sinatop
http://search.sina.com.cn/?c=more
https://k.sina.com.cn/ar...le_3125368821_ba4957f501900krmp.html?from=ent&subch=oent
https://k.sina.com.cn/ar...e_5660000216_1515cbfd800100x0um.html?from=ent&subch=star
http://video.sina.com.cn/news/spj/topvideos20200309/?opsubject_id=top1#326806977
http://video.sina.com.cn/news/spj/topvideos20200309/?opsubject_id=top1#326757966
http://video.sina.com.cn/news/spj/topvideos20200309/?opsubject_id=top1#326808182
http://video.sina.com.cn/news/spj/topvideos20200309/?opsubject_id=top1#326808143
http://video.sina.com.cn/news/spj/topvideos20200309/?opsubject_id=top1#326831074
http://video.sina.com.cn/news/spj/topvideos20200309/?opsubject_id=top1#326818499
http://video.sina.com.cn/news/spj/topvideos20200309/?opsubject_id=top1#326836538
http://video.sina.com.cn/news/spj/topvideos20200309/?opsubject_id=top1#326753598
http://video.sina.com.cn...news/spj/topvideoes20180306/?opsubject_id=top1#254731994
http://video.sina.com.cn...news/spj/topvideoes20180129/?opsubject_id=top1#253796264
http://video.sina.com.cn...news/spj/topvideoes20180306/?opsubject_id=top1#254742373
http://video.sina.com.cn...news/spj/topvideoes20180306/?opsubject_id=top1#254742237
http://video.sina.com.cn...news/spj/topvideoes20180306/?opsubject_id=top1#254731464
http://video.sina.com.cn...news/spj/topvideoes20180306/?opsubject_id=top1#254742595
http://video.sina.com.cn...news/spj/topvideoes20180120/?opsubject_id=top1#253306548
http://video.sina.com.cn...news/spj/topvideoes20180129/?opsubject_id=top1#253815178
http://video.sina.com.cn...06/detail-iimxxstf6884170.d.html?opsubject_id=enttopnews
http://video.sina.com.cn...06/detail-iimxxstf6897791.d.html?opsubject_id=enttopnews
http://video.sina.com.cn...06/detail-iimxxstf6882692.d.html?opsubject_id=enttopnews
http://video.sina.com.cn...06/detail-iimxyqvz8337969.d.html?opsubject_id=enttopnews
http://video.sina.com.cn...06/detail-iimxyqvz8336490.d.html?opsubject_id=enttopnews
http://video.sina.com.cn...06/detail-iimxyqvz8318974.d.html?opsubject_id=enttopnews
http://video.sina.com.cn...06/detail-iimxxstf6900388.d.html?opsubject_id=enttopnews
http://video.sina.com.cn...06/detail-iimxyqvz8316369.d.html?opsubject_id=enttopnews
http://video.sina.com.cn...06/detail-iimxxstf6881832.d.html?opsubject_id=enttopnews
http://video.sina.com.cn...06/detail-iimxxstf6899175.d.html?opsubject_id=enttopnews
http://product.astro.sina.com.cn/?top=1047
http://product.astro.sina.com.cn/?top=1050
http://product.astro.sina.com.cn/?top=1053
http://lottery.sina.com.cn/ai/?from=ls
http://lottery.sina.com.cn/ai/?from=ls
http://lottery.sina.com.cn/ai/app/download/?from=ls
https://www.sina.com.cn/?from=kandian
https://k.sina.com.cn/ar...le_2922453942_ae311bb600100n2vw.html?from=ent&subch=star
https://k.sina.com.cn/ar...e_6306572464_177e6a8b001900miux.html?from=ent&subch=oent
http://finance.sina.com.cn/roll/index.d.html?cid=56589&page=1
https://finance.sina.com...ketresearch/2020-03-09/doc-iimxxstf7670188.shtml?cref=cj
http://vip.stock.finance...InvestConsult/kind/jyts/index.phtml?tradedate=2020-03-09
http://vip.stock.finance...vInvestConsult/kind/lhb/index.phtml?tradedate=2020-03-09
http://finance.sina.com.cn/roll/index.d.html?cid=230808
http://finance.sina.com.cn/roll/index.d.html?cid=57563&page=1
http://licaishi.sina.com...7%B1%E6%B8%AF%E9%80%9A?ind_id=0&t=1&all=0&fr=finance_top
http://finance.sina.com.cn/roll/index.d.html?cid=230808
http://lottery.sina.com.cn/number/?from=ls
http://blog.sina.com.cn/s/blog_3d0f95010102yq94.html?tj=1
http://blog.sina.com.cn/s/blog_4da73f9f0102z1dm.html?tj=1
http://blog.sina.com.cn/s/blog_543ad8870102ywai.html?tj=1
http://blog.sina.com.cn/s/blog_5f732dac0102yrtx.html?tj=1
http://blog.sina.com.cn/s/blog_5951b3310102zags.html?tj=1
http://blog.sina.com.cn/s/blog_e48708420102ys9t.html?tj=1
http://blog.sina.com.cn/s/blog_4fe4dc6f010305ji.html?tj=1
http://blog.sina.com.cn/s/blog_615fb6320102yp92.html?tj=1
http://blog.sina.com.cn/s/blog_1308439a00102ykxz.html?tj=1
http://blog.sina.com.cn/s/blog_476fb4b30102z757.html?tj=1
http://blog.sina.com.cn/s/blog_9de75fe30102yu8m.html?tj=1
http://blog.sina.com.cn/s/blog_6175bf700102yyei.html?tj=1
http://blog.sina.com.cn/s/blog_593783dc0102ypfj.html?tj=1
http://blog.sina.com.cn/s/blog_47841af70102yool.html?tj=1
http://blog.sina.com.cn/s/blog_7327ebb50102zeuo.html?tj=1
http://blog.sina.com.cn/s/blog_6a0795df0102yp9s.html?tj=1
http://blog.sina.com.cn/s/blog_70b01ac50102ymn0.html?tj=1
http://blog.sina.com.cn/s/blog_46d5159e01030mr8.html?tj=1
http://blog.sina.com.cn/s/blog_43a3e9c101030cyt.html?tj=1
http://blog.sina.com.cn/s/blog_545ac1480102yxgc.html?tj=1
http://blog.sina.com.cn/s/blog_14ecd1e0b0102yzev.html?tj=1
http://blog.sina.com.cn/s/blog_1695a40400102ylor.html?tj=1
http://blog.sina.com.cn/s/blog_1695a40400102yke3.html?tj=1
http://blog.sina.com.cn/s/blog_1695a40400102ykcp.html?tj=1
http://blog.sina.com.cn/s/blog_1695a40400102yk8j.html?tj=1
http://blog.sina.com.cn/s/blog_1695a40400102yjvm.html?tj=1
http://blog.sina.com.cn/s/blog_1695a40400102yk8b.html?tj=1
http://blog.sina.com.cn/s/blog_1695a40400102yi49.html?tj=1
http://blog.sina.com.cn/s/blog_14ecd1e0b0102yzes.html?tj=1
http://blog.sina.com.cn/s/blog_14ecd1e0b0102yzcw.html?tj=1
http://blog.sina.com.cn/s/blog_14ecd1e0b0102yzbo.html?tj=1
http://blog.sina.com.cn/s/blog_14ecd1e0b0102yz7w.html?tj=1
http://blog.sina.com.cn/s/blog_13d079f210102z6tu.html?tj=1
http://blog.sina.com.cn/s/blog_13d079f210102z6pt.html?tj=1
http://blog.sina.com.cn/s/blog_13d079f210102z6o4.html?tj=1
http://blog.sina.com.cn/s/blog_13d079f210102z64m.html?tj=1
http://blog.sina.com.cn/s/blog_4a17027b0102yngj.html?tj=1
http://blog.sina.com.cn/s/blog_4a17027b0102ynhk.html?tj=1
http://vip.book.sina.com.cn/book_lib.php?lib=001&order=fwc&sta=&pub=&dpc=1
http://vip.book.sina.com.cn/weibobook/personal/bookshelf.php?nwm=weibo_read_0122
http://vip.book.sina.com.cn/weibobook/rank.php?nwm=weibo_read_0123
http://vip.book.sina.com.cn/weibobook/free.php?nwm=weibo_read_0124
http://vip.book.sina.com.cn/weibobook/?nwm=weibo_read_0120
http://vip.book.sina.com.cn/weibobook/publish.php?nwm=weibo_read_0125
http://vip.book.sina.com...n/weibobook/personal/readHistory.php?nwm=weibo_read_0127
http://vip.book.sina.com...n/weibobook/sina_reader.php?bid=5429551&nwm=book_pc_0002
http://vip.book.sina.com...eibobook/sina_reader.php?bid=5429552&nwm=weibo_read_0322
http://vip.book.sina.com...eibobook/sina_reader.php?bid=5429577&nwm=weibo_read_0323
http://vip.book.sina.com...n/weibobook/sina_reader.php?bid=5429603&nwm=book_pc_0003
http://vip.book.sina.com...n/weibobook/sina_reader.php?bid=5429573&nwm=book_pc_0004
http://vip.book.sina.com...n/weibobook/sina_reader.php?bid=5429559&nwm=book_pc_0006
...


You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://mail.sina.com.cn/...p?suda-key=mail_app&suda-value=login
http://edu.sina.com.cn/zt_d/study_/
http://edu.sina.com.cn/zt_d/study_/
http://edu.sina.com.cn/zt_d/study_/
http://db.auto.sina.com.cn/list-0-0-5_8-0-0-0-0-0-9-0-1.html
http://db.auto.sina.com....n/list-0-0-8_11-0-0-0-0-0-9-0-1.html
http://db.auto.sina.com..../list-0-0-11_15-0-0-0-0-0-9-0-1.html
http://db.auto.sina.com..../list-0-0-15_20-0-0-0-0-0-9-0-1.html
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...

External Links (link to pages on other websites) - 207
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https://bj.leju.com/mobi..._sina_index_hqpic&source_ext=pc_sina北京安家宝典
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https://bj.esf.leju.com/..._sina_index_hqpic&source_ext=pc_sina海外置业|洛杉矶vs硅谷
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http://bj.leju.com/news/..._sina_index_hqwzl&source_ext=pc_sina房贷利率“二选一” 怎么选划算
http://house.leju.com/bj..._sina_index_hqwzl&source_ext=pc_sina楼评
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...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
3 0 3


Alt values are missing for all the images (3), it will be hard for search engines to include your site for image searches!

Image URL - 3
URL ALT Text
https://src.leju.com/imp...5/d1/6/f2eabbc9e4c513b62c515dc0a57_p24_mk24_cm105X70.jpg
https://src.leju.com/imp...mp/deal/d1/3e/1/87dcd96ab3631106c427555d1dc_p24_mk24.jpg
https://src.leju.com/imp...mp/deal/61/ef/d/50857c42d99d81405bfcb04bb8e_p24_mk24.jpg


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
15 0 15


You have 15 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Script
Scripts Block In Same Page Links to External Script Files Total
98 15 113


Too many (15) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 15
Script URL Type
text/javascript
text/javascript
text/javascript
text/javascript
text/javascript
text/javascript
text/javascript
https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js
https://pluto.sina.cn/gk/match?id=1

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://blog.sina.com.cn/lm/z/app/新浪博客


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
3,975
Excellent! You do have a lot of root domains (3,975) linked to your site sina.com.cn.

3,975
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,064
  Facebook Shares 2,364
  Facebook Comments 807
  Tweets 21
  LinkedIn 52

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
83

Excellent! the website has a good Trustworthiness Score (83/100).

83
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
81 Excellent! the website has a good Child Safe Score (81/100).

81
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site sina.com.cn is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
15th most visited website in the world.
9th most visited website in China  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - sina.com.cn) hosted on the same server as sina.com.cn (ip : 36.51.254.91).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 36.51.254.91) is located at China  
the most site visitors come from China  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
21 years, 139 days old ( 1st registered on : 1998-11-20 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 240 days from today ( expires on : 2020-12-04 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
sina.com.cn ( 11 characters )

Domain Registrar : China NIC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1998-11-20 1998-11-20 2020-12-04
21 years, 139 days old 21 years, 139 days ago 0 years, 240 days from today
21 years, 139 days old


Domain Name Servers used by sina.com.cn
DNS Name IP Address
ns3.sina.com.cn123.125.29.99
ns2.sina.com.cn180.149.138.199
ns4.sina.com.cn121.14.1.22
ns1.sina.com.cn36.51.252.8


Domain is going to expire in less than a year time (0 years, 240 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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