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Excellent Practice31
Improvement Could be Made11
Critical Issues to Attend7
Jul 1, 2020 10:59 PM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 585 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     29
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Detailed Reviews

Related Category
Most related categories of this website.

careers   club   courses   dog   festival   television   trailers   video  

Latest breaking news NZ | Stuff.co.nz | New Zealand

Words count: 9    Unique Words: 9    Length: 51 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Breaking news and videos of today's latest news stories from around New Zealand, including up to date weather, World, sport, business, Entertainment, Technology Life and Style, Travel and motoring.

Words count: 29    Length: 197 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Latest breaking news NZ | Stuff.co.nz | New Zealand www.stuff.co.nz/
Breaking news and videos of today's latest news stories from around New Zealand, including up to date weather, World, sport, business, Entertainment, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

arrived  auckland  business  care  climate  covid  crash  designed  family  funding  girl  group  health  house  isolation  job  kiwi  latest  life  minister  moving  night  opens  ori  plans  powerful  project  resigns  return  rsquo  site  star  story  stuff  talking  tests  tourism  victims  wanted  zealand 

Top 20 Keywords
Total Terms Count: 2,327

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
covid 15 0.64%
climate 13 0.56%
job 10 0.43%
health 9 0.39%
zealand 8 0.34%
business 8 0.34%
kiwi 8 0.34%
return 8 0.34%
tests 7 0.30%
wanted 7 0.30%
minister 7 0.30%
life 6 0.26%
funding 6 0.26%
stuff 6 0.26%
rsquo 6 0.26%
story 6 0.26%
plans 5 0.21%
project 5 0.21%
isolation 5 0.21%
arrived 5 0.21%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)




Government's America's Cup funding halted
Education minister shunted into top health job
Police investigators arrive at Gloriavale
Years of theft discovered thanks to an email and an unpaid account
Two new Covid-19 cases in isolation
Was Sweden right? Study suggests higher Covid-19 immunity
Victim 'confused and angry' after government votes down coward punch bill
Warriors forward heading home after pregnant wife was in crash
Think today was cold? Talk to the people of Ophir
Guns and an alleged clan meth lab found by police in Auckland raids
Quarantine expansion plans spark health worry
Sex and the City star Jason Lewis debuts rugged new look: See his transformation!
Wrong computer sparks car-smashing outburst
Parkrun returns to Invercargill
'Say Nope to Dope' campaign denies powerful US group is interfering
Site of major freight yard confirmed
Govt to expand climate screening of decisions
Quiz: Afternoon trivia challenge
Pregnant Meghan 'undefended' by royals
Scott Barrett out for up to four months
Free school lunches for Kiwi kids
Art and Matilda Green remove Pete Evans podcast
Daughter interupts TV interview with questions of her own
$3.4 million Lamborghini yacht looks like a supercar
Broken back won't stop Kiwi race car driver
NZ joins global alliance to pre-purchase a vaccine
Quarantine expansion plans spark health worry
Recap: Thursdays Covid-19 developments
US socialite had a fabulous soiree - then came the positive Covid tests
Coronavirus autopsies: A story of 38 brains, 87 lungs and 42 hearts
High-security Covid-19 quarantine facility evacuated
David Clark resigns as Health Minister
Simon Bridges gets the job he wanted, but a low ranking
City sex attacker says he's a victim too
'Say Nope to Dope' campaign denies powerful US group is interfering
David Clark's resignation 'right move'
Govt to expand climate screening of decisions
Testing on 737 Max concludes
Mary Trump's publisher gets court to lift order blocking tell-all book on family
Trump says he looks like Lone Ranger in a mask
'Major weaknesses' in some Covid-19 antibody tests
Amsterdam's red-light district re-emerges
Putin wins Russia power play
Desert Road closed, boulders thrown on Wellington's South Coast in wild night
Recap: Megan Woods on Government's Covid-19 response
David Clark resigns as Health Minister
Young hunter feared he would die on ridge
Simon Bridges gets the job he wanted, but a low ranking
Coronavirus autopsies: A story of 38 brains, 87 lungs and 42 hearts
For sale ads showed woman's belongings
Quiz: Morning trivia quiz: July 2
Unlicensed immigration adviser told victims to lie
Spark issues scam warning
Prices up post-lockdown, PriceSpy says
Chorus feature could pave way for contract-free UFB plans
GirlBosses go rural
Air NZ freighters off the cards
Two new websites to find work
Māori kai on the menu as chef becomes business owner
How to remain positive as a sole trader
Answers to restructuring questions
Catch up on the Retail Reboot webinar series
Government could save energy and jobs
Council looks to restore wetlands
Kiwi research influenced climate goals
How green is Kiwi milk?
How can we kick a growing coal habit?
Theatre redesign to avoid sacred site
Is time up for colonial names?
Home and Away aims to accurately portray Māori culture
Uncovering the oldest surviving photograph of a Māori
ABs spot beckons for Sotutu
Warriors forward heading home
Why Warriors feel duped by NRL
Team NZ just want to go fast
Campbell: I'm not behind NRL bid
Klopp inspired by 'impressive' All Blacks
NZ's 'Mr Softball' Bill Massey dies
Why new plane seat designs won't take off
Sun setting on long-haul tourism
$2m loan to upgrade Kiwi House
Ferg's Bar opens in Queenstown
Dark Sky Project reopens
Huge crowds for Queenstown night skiing
The airport designed to look like a mirage
Think today was cold? Talk to people of Ophir
'Reality check coming for real estate'
Bardot's summer mansion for sale
Inside Hilary Barry's DIY luxury 'she shed'
How to plan a super kitchen
Best architecture in Gisborne, Hawke's Bay
How to choose good firewood
Baby boy born with severe club feet
Surfer reunited with lost wedding ring
Clothing line aims to combat lure of gangs
Why is the name Milo so popular?
Blood donation number 122
Exhausted? You're not alone
How to support your partner if they lose their job
She did everything she could but still got Covid-19
Meghan, Harry 'waiting for right opportunity to launch in Hollywood'


Breaking news?

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

http://stuff.co.nz/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://stuff.co.nz/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.20 seconds - 767.04 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
21.92 s 0.17 s 0.15 s 0.04 s 12.27 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
153 Kb (153,407 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
153 Kb (153,407 bytes) 19 Kb (18,995 bytes) 134 Kb (134,412 bytes) 14.13 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
585 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.stuff.co.nz/ and http://stuff.co.nz are resolved to the same url :https://www.stuff.co.nz/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 10 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
347 4 351

Too many links (351), it may be considered as spam!

Internal Links (link to pages within this domain) - 347
URL Anchor Text
http://stuff.co.nz/sport...-amid-team-new-zealand-investigationAmerica's CupGovernment's Amer...
http://stuff.co.nz/sport/americas-cup/America's Cup
http://stuff.co.nz/natio...to-health-job-as-david-clark-resignsPoliticsEducation minister shu...
http://stuff.co.nz/natio...t-gloriavale-to-make-abuse-inquiriesNationalPolice investigators a...
http://stuff.co.nz/natio...ks-to-an-email-and-an-unpaid-accountCrimeYears of theft discovered...
http://stuff.co.nz/natio...mulls-return-of-isolation-exemptionsCoronavirusTwo new Covid-19 ca...
http://stuff.co.nz/natio...ignificantly-higher-covid19-immunityCoronavirusWas Sweden right? S...
http://stuff.co.nz/natio...ernment-votes-down-coward-punch-billNationalVictim 'confused and a...
http://stuff.co.nz/sport...-involved-in-a-car-crash-in-aucklandLeagueWarriors forward heading...
http://stuff.co.nz/life-...pare-a-thought-for-the-town-of-ophirLatestThink today was cold? Ta...
http://stuff.co.nz/natio...eth-found-during-search-in-glenfieldCrimeGuns and an alleged clan ...
http://stuff.co.nz/natio...d19-isolation-plans-for-south-island5:44pmQuarantine expansion pla...
http://stuff.co.nz/enter...gged-new-look-see-his-transformation5:43pmSex and the City star Ja...
http://stuff.co.nz/natio...o-woman-smashing-former-partners-car5:41pmWrong computer sparks ca...
http://stuff.co.nz/life-...rkrun-among-first-in-world-to-resume5:41pmParkrun returns to Inver...
http://stuff.co.nz/natio...ies-powerful-us-group-is-interfering5:36pm'Say Nope to Dope' campa...
http://stuff.co.nz/busin...for-new-palmerston-north-rail-centre5:35pmSite of major freight ya...
http://stuff.co.nz/envir...overnment-decisions--but-not-the-26b5:34pmGovt to expand climate s...
http://stuff.co.nz/natio...ternoon-trivia-challenge-july-2-2020QuizzesQuiz: Afternoon trivia ...
http://stuff.co.nz/life-...e-in-royal-family-legal-papers-claimLife & StylePregnant Meghan 'u...
http://stuff.co.nz/life-style/Life & Style
http://stuff.co.nz/sport...tt-barrett-out-for-up-to-four-monthsRugbyScott Barrett out for up ...
http://stuff.co.nz/natio...s-rolled-out-to-south-island-schoolsEducationFree school lunches f...
http://stuff.co.nz/enter...ete-evans-podcast-following-backlashTV and RadioArt and Matilda Gr...
http://stuff.co.nz/entertainment/tv-radio/TV and Radio
https://play.stuff.co.nz/details/_6168668358001WorldDaughter interupts TV int...
https://play.stuff.co.nz/details/_6168661929001Life & Style$3.4 million Lambo...
http://stuff.co.nz/life-style/Life & Style
http://stuff.co.nz/sport...-crash-was-a-hurdle-not-a-road-blockMotorsportBroken back won't st...
http://stuff.co.nz/natio...costs-to-prepurchase-covid19-vaccineCoronavirusNZ joins global all...
http://stuff.co.nz/natio...d19-isolation-plans-for-south-islandCoronavirusQuarantine expansio...
http://stuff.co.nz/natio...vid-clark-resigns-as-health-ministerPoliticsRecap: Thursdays Covid...
http://stuff.co.nz/world...party--then-tests-came-back-positiveAmericasUS socialite had a fab...
http://stuff.co.nz/natio...-of-38-brains-87-lungs-and-42-heartsCoronavirusCoronavirus autopsi...
http://stuff.co.nz/natio...ne-facility-jet-park-hotel-evacuatedCoronavirusHigh-security Covid...
https://i.stuff.co.nz/opinion/114832273/jim-hubbard-cartoonsJim Hubbard
http://stuff.co.nz/trave...order-as-a-kiwi-expat-on-the-outsideHarriet PudneyLooking at NZ as...
http://stuff.co.nz/life-...e-how-two-duvets-are-better-than-oneKylie Klein-NixonCould a singl...
http://stuff.co.nz/sport...outh-rivalry-for-an-all-blacks-trialMark GeentyCut the pretence, a...
http://stuff.co.nz/busin...-preliminary-ruling-against-meridianTom Pullar-StreckerHuge fine m...
http://stuff.co.nz/natio...nister-will-contest-general-electionNationalDavid Clark resigns as...
http://stuff.co.nz/natio...-affairs-role-but-not-a-high-rankingPoliticsSimon Bridges gets the...
http://stuff.co.nz/natio...town-auckland-indecent-assault-spreeCrimeCity sex attacker says he...
http://stuff.co.nz/natio...ies-powerful-us-group-is-interferingPolitics'Say Nope to Dope' cam...
http://stuff.co.nz/natio...oters-say-resignation-the-right-movePoliticsDavid Clark's resignat...
http://stuff.co.nz/envir...overnment-decisions--but-not-the-26bClimate ChangeGovt to expand c...
http://stuff.co.nz/environment/climate-news/Climate Change
http://stuff.co.nz/trave...sh-initial-testing-on-boeing-737-maxTravelTesting on 737 Max concl...
http://stuff.co.nz/world...rder-blocking-tellall-book-on-familyAmericaMary Trump's publisher ...
http://stuff.co.nz/world...e-lone-ranger-in-a-mask-and-likes-itAmericaTrump says he looks lik...
http://stuff.co.nz/natio...es-one-in-three-covid19-cases--studyHealth'Major weaknesses' in so...
http://stuff.co.nz/trave...light-district-emerges-from-lockdownEuropeAmsterdam's red-light di...
http://stuff.co.nz/world...s-amid-reports-of-pressure-on-votersEuropePutin wins Russia power ...
http://stuff.co.nz/natio...-on-south-coast-road-amid-wild-night1Desert Road closed, boulders ...
http://stuff.co.nz/natio...vid-clark-resigns-as-health-minister2Recap: Megan Woods on Governm...
http://stuff.co.nz/natio...nister-will-contest-general-election3David Clark resigns as Health...
http://stuff.co.nz/natio...wairarapa-hunter-feared-he-would-die4Young hunter feared he would ...
http://stuff.co.nz/natio...-affairs-role-but-not-a-high-ranking5Simon Bridges gets the job he...
http://stuff.co.nz/natio...-of-38-brains-87-lungs-and-42-hearts6Coronavirus autopsies: A stor...
http://stuff.co.nz/busin...displaying-tenants-belongings-in-ads7For sale ads showed woman's b...
http://stuff.co.nz/natio...quiz-morning-trivia-quiz-july-2-20208Quiz: Morning trivia quiz: Ju...

External Links (link to pages on other websites) - 4
URL Anchor Text
https://www.stuffevents.co.nz/Stuff Events

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
85 85 0

Excellent! all images are associated with an ALT value.

Image URL - 85
https://resources.stuff..../1593667872233.jpg?format=pjpg&crop=16:9,smart&width=300Government's America's Cup fun...
https://resources.stuff....g/1593667872233.jpg?format=pjpg&crop=1:1,smart&width=300Education minister shunted int...
https://resources.stuff..../1593667872233.jpg?format=pjpg&crop=16:9,smart&width=300Police investigators arrive at...
https://resources.stuff..../1593667872233.jpg?format=pjpg&crop=16:9,smart&width=300Years of theft discovered than...
https://resources.stuff..../1593667872233.jpg?format=pjpg&crop=16:9,smart&width=300Two new Covid-19 cases in isol...
https://resources.stuff..../1593667872233.jpg?format=pjpg&crop=16:9,smart&width=300Was Sweden right? Study sugges...
https://resources.stuff..../1593667872233.jpg?format=pjpg&crop=16:9,smart&width=300Victim 'confused and angry' af...
https://resources.stuff..../1593663809259.jpg?format=pjpg&crop=16:9,smart&width=300Quiz: Afternoon trivia challen...
https://resources.stuff..../1593663809259.jpg?format=pjpg&crop=16:9,smart&width=300Pregnant Meghan 'undefended' b...
https://resources.stuff..../1593663809259.jpg?format=pjpg&crop=16:9,smart&width=300Scott Barrett out for up to fo...
https://resources.stuff..../1593665978441.jpg?format=pjpg&crop=16:9,smart&width=300Free school lunches for Kiwi k...
https://resources.stuff..../1593663809259.jpg?format=pjpg&crop=16:9,smart&width=300Art and Matilda Green remove P...
https://resources.stuff..../1593663708996.jpg?format=pjpg&crop=16:9,smart&width=300Daughter interupts TV intervie...
https://resources.stuff..../1593658084484.jpg?format=pjpg&crop=16:9,smart&width=300$3.4 million Lamborghini yacht...
https://resources.stuff..../1593663809259.jpg?format=pjpg&crop=16:9,smart&width=300Broken back won't stop Kiwi ra...
https://resources.stuff..../1593667432318.jpg?format=pjpg&crop=16:9,smart&width=300NZ joins global alliance to pr...
https://resources.stuff..../1593667432318.jpg?format=pjpg&crop=16:9,smart&width=300US socialite had a fabulous so...
https://resources.stuff..../1593667432318.jpg?format=pjpg&crop=16:9,smart&width=300Coronavirus autopsies: A story...
https://resources.stuff..../1593667432318.jpg?format=pjpg&crop=16:9,smart&width=300High-security Covid-19 quarant...
https://resources.stuff..../1593608688292.jpg?format=pjpg&crop=16:9,smart&width=300Jim Hubbard cartoon for July 2...
https://resources.stuff....g/1593651917657.jpg?format=pjpg&crop=1:1,smart&width=300Looking at NZ as a Kiwi expat ...
https://resources.stuff....g/1593651917657.jpg?format=pjpg&crop=1:1,smart&width=300Could a single duvet save your...
https://resources.stuff....g/1593651917657.jpg?format=pjpg&crop=1:1,smart&width=300Cut the pretence, and stop inv...
https://resources.stuff....g/1593651917657.jpg?format=pjpg&crop=1:1,smart&width=300Huge fine may be the best case...
https://resources.stuff..../1593657101615.jpg?format=pjpg&crop=16:9,smart&width=300David Clark resigns as Health ...
https://resources.stuff..../1593668193282.jpg?format=pjpg&crop=16:9,smart&width=300'Say Nope to Dope' campaign de...
https://resources.stuff..../1593667704418.jpg?format=pjpg&crop=16:9,smart&width=300David Clark's resignation 'rig...
https://resources.stuff..../1593668345996.jpg?format=pjpg&crop=16:9,smart&width=300Govt to expand climate screeni...
https://resources.stuff..../1593657072225.jpg?format=pjpg&crop=16:9,smart&width=300Testing on 737 Max concludes
https://resources.stuff..../1593639671652.jpg?format=pjpg&crop=16:9,smart&width=300'Major weaknesses' in some Cov...
https://resources.stuff..../1593642094998.jpg?format=pjpg&crop=16:9,smart&width=300Amsterdam's red-light district...
https://resources.stuff..../1593641269640.jpg?format=pjpg&crop=16:9,smart&width=300Putin wins Russia power play
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search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
31 3 34

You have 31 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
6 5 11

Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (198) linked to your site stuff.co.nz.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 12,914
  Facebook Shares 17,587
  Facebook Comments 8,573
  Tweets 191
  LinkedIn 3,125

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/Stuff.co.nz
Twitter Accounthttps://twitter.com/NZStuff
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site stuff.co.nz is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
3,593th most visited website in the world.
8th most visited website in New Zealand  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain stuff.co.nz is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from New Zealand  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Info
stuff.co.nz ( 11 characters )

Domain Registrar : New Zealand Domain Name Registry Limited

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown 2020-02-05 unknown
unknown old 0 years, 154 days ago unknown from today
unknown old

Domain Name Servers used by stuff.co.nz
DNS Name IP Address

Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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